Observations on Popular Antiquities: Including the Whole of Mr. Bourne`s Antiquitates Vulgares. Revised by Sir H. Ellis, Brand John
Автор: Slade-Brooking Catharine Название: Creating a Brand Identity ISBN: 1780675623 ISBN-13(EAN): 9781780675626 Издательство: Laurence King Рейтинг: Цена: 25300.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. This bestselling book is ideal for students, professionals and agencies working in the fields of: - Graphic Design - Branding - Brand Management - Advertising - Marketing - Communications Authored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: - Defining the audience - Analysing competitors - Creating mood boards - Naming brands - Logo design - Client presentations - Rebranding - Launching a new brand identity Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand. The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade-Brooking is a lecturer. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. It includes a full glossary of brand terminology and a list of recommended further reading.
Автор: Allen Frederick Название: Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World ISBN: 1504019857 ISBN-13(EAN): 9781504019859 Издательство: Неизвестно Цена: 22980.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: "The inside story of how Coca-Cola became the best-known brand in the world"--Cover.
Автор: Hennessy Brittany Название: Influencer: Building Your Personal Brand in the Age of Social Media ISBN: 0806538856 ISBN-13(EAN): 9780806538853 Издательство: Random House (USA) Цена: 9780.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: First published in 1913, this valuable and scholarly work is an account of the flow of population from the British Isles to the United States and Canada during the nineteenth century and the author`s extensive researches into government reports and papers has brought together a great deal of material which gives his book an important place as an authority on British emigration.
Автор: Kaputa Catherine Название: You Are a Brand!: How Smart People Brand Themselves for Business Success ISBN: 1857885805 ISBN-13(EAN): 9781857885804 Издательство: Little Brown Рейтинг: Цена: 17190.00 T Наличие на складе: Есть Описание: You Are a Brand! highlights the self-branding odysseys of savvy professionals and budding entrepreneurs. Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.
Автор: Cristol, Steven M. Sealey, Peter Название: Simplicity marketing, end brand complexity, clutter, and confusion ISBN: 1416576444 ISBN-13(EAN): 9781416576440 Издательство: Simon & Schuster Рейтинг: Цена: 15290.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: For more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result? Unprecedented anxiety. Our mental circuit breakers are on overload. In fact, pioneering brand strategists Steven M. Cristol and Peter Sealey assert that we have reached our manageable threshold for making decisions -- and a watershed in product proliferation. In this pathbreaking book, the authors argue with compelling evidence that the next generation of marketing successes will belong to those brands that simplify customers' lives or businesses in ways that are inextricably tied to brand and product positioning. They contend that if a brand is not reducing customer stress, it is creating it -- and it is vulnerable to losing market share to more customer-empathetic competitors. Writing especially for product or brand managers who are struggling to simplify their portfolios, Cristol and Sealey have created a breakthrough framework that is itself a lesson in simplicity. After presenting two essential guideposts for managers to assess where their brand sits on the stress spectrum, the authors turn to the heart of Simplicity Marketing -- the 4 R's of simplification: Replace, Repackage, Reposition, and Replenish. Using scores of real-world company examples, Cristol and Sealey show how each of the 4 R's interacts with the others in powerful ways to relieve customer stress and how these strategies may be executed individually or in combination to build brand loyalty. Here for the first time are ten specific strategies to relieve customer stress through consolidating, aggregating, or integrating products and services, repositioning brands for more relevance to stress reduction, and decluttering customers' decision-making requirements. The final pages of this brilliant manifesto for a simplicity revolution provide a guide to managing simplicity strategies, leveraging information technology to simplify rather than complicate customers' lives, and integrating all the tools in the book into an executional blueprint.
Автор: Hundreds Bobby Название: This Is Not a T-Shirt: A Brand, a Culture, a Community--A Life in Streetwear ISBN: 1250619653 ISBN-13(EAN): 9781250619655 Издательство: Macmillan USA/Holtzbrink(MPS) Рейтинг: Цена: 11030.00 T Наличие на складе: Невозможна поставка. Описание: The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself.
Автор: Humberstone Fiona Название: Brand Brilliance ISBN: 0956454542 ISBN-13(EAN): 9780956454546 Издательство: Неизвестно Рейтинг: Цена: 36960.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This is the annual yearbook of the New Chaucer Society, publishing articles on the writing of Chaucer and his contemporaries, their antecedents and successors, and their intellectual and social contexts. More generally, articles explore the culture and writing of later medieval Britain (1200-1500). Each volume also includes an annotated bibliography and reviews of Chaucer-related publications.
Finally...A Practical Guide to RAPIDLY Grow Your Instagram Following, Build Your Brand and Uncover Your Tribe Without Using Illegal or Shady Tactics
Do you want 1000's of Relevant Instagram Followers? Do you want to discover how to turn these Followers into long-term paying customers? Do you want to discover how to get 'Your Tribe' asking you to sell to them? (Yes, it's possible )
While having thousands of followers and likes can be great for your Ego, what use are they if they aren't related to your niche, and more importantly will NEVER become your customers.
Being Successful on Social Media is all about to turning your followers into paying customers, and then having these customers come back again and again, until they literally ask you to release more products
Whether you're looking to grow your business, build a personal brand or rapidly grow niche Instagram accounts, this practical blueprint will show you exactly how to go from 0 followers, to engaged & relevant followers in no time.
Instagram is currently a wide open playground that the majority of businesses just aren't capitalizing on....But you have the opportunity to be different.
P.S. Instagram have recently updated a LOT of their platform, therefore, it's more important than ever to get the up to date information you and your business need to crush Instagram marketing like never before
Here's a preview of what's inside...
Exactly How to Monetize Your Instagram to Earn $1000's EVERY single month (This Works For BOTH Businesses & Personal Brands)
How to Optimize Every Aspect Of Your Instagram Profile to Skyrocket it's Growth (Including 5 Simple Tricks You Need To Know For 2021)
3 Simple, Yet Incredibly Effective, Ways to Ethically Profit From Your Raving Followers & Fans
10 Essential Tips to Drastically Increase Your Engagement (Essential If You Want To Monetize Your Account...)
Why Knowing Your Exact Niche Is CRUCIAL & 3 Successful Example Accounts In Very Targeted Niches
The Secrets To Leveraging The Instagram Algorithm & Features To Grow Your Brand & Business
5 Tips For Unlimited Inspiration & Ideas For Creating Original & Engagement Friendly Content That Your Followers LOVE
How To Make $100's EVERY DAY Even if You Have ZERO Products or Services to Sell
The Truth On Whether You Should Hire A Social Media Manager Or Agency & 3 Pros & Cons To Both Sides
The Easy to Follow Step by Step Blueprint to Paid Instagram Advertising to Blow Up Your Account & Promote Your Products / Service
The BEST Strategy for Marketing Your New Products/ Services as Soon as They are Released
How This 1 Tip Could MASSIVELY Increase Trust & Engagement Between You and Your Followers
And that barely even begins to scratch the surface
Even if you've never even heard of Instagram marketing before, even if you've never opened your own Instagram account & even if you've never heard of 'Influencers' or 'Personal Brands' this book outlines exactly how you can utilize the untapped market of Instagram to rapidly grow your businesses (or Personal Brand) in 2021.
So, If You Want The Practical Blueprint To All But Guaranteed Instagram Success In 2021, Then Scroll Up And Buy This Book Today.
Автор: Christie, Agatha Brand, Christianna Crispin, Edmund Marsh, Ngaio Symons, Julian Название: Bodies from the library 4 ISBN: 000838097X ISBN-13(EAN): 9780008380977 Издательство: HarperCollins UK Рейтинг: Цена: 13190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This annual anthology of rare stories of crime and suspense brings together tales from the Golden Age of Detective Fiction for the first time in book form, including a short novel by Christianna Brand.
Автор: Gentempo Patrick Название: Your Stand Is Your Brand: Unleashing the Power of "who You Are " to Transform Your Business ISBN: 1401957862 ISBN-13(EAN): 9781401957865 Издательство: Hay House Рейтинг: Цена: 19790.00 T Наличие на складе: Поставка под заказ. Описание: A go-to guide for entrepreneurs to succeed by taking a clear stand and aligning their business with their values.What do I need to do? It's almost always the wrong question that an entrepreneur or a business leader asks when creativity seems to have been lost. When you're stuck and the journals and books you've been reading and going to the masterminds and conventions and seminars you've been attending haven't led to any breakthroughs. When your notepads full of "proven best practices" should have brought you to the next level but haven't. In this paradigm-shifting work, serial entrepreneur Patrick Gentempo explains why the primary question you need to ask as a business leader is "Who should we be?" While it makes sense and may sound pretty easy, it's actually one of the hardest questions an entrepreneur can ask no matter the scale of business they are running. In Your Stand Is Your Brand, you'll learn about: - "Maximum Tension," the greatest barrier to entrepreneurial growth - The 5-P Expansion Sequence, a tried-and-true model tracking the steps from Philosophy to Prosperity - Digging into the soul of your business so it can find its transformative process for serious breakthroughs - How to face the fire and embrace creative destruction. - And much more This is not your typical business success book, it is a source of inspiration that will keep you reading and winning in transformative ways that aren't available to you right now. So, let's begin the process to revolutionize your business and your life.
A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy.
Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love's lingerie designed specifically for each woman's body. Warby Parker mailing you five pairs of glasses to choose from. You've seen their ads. You (or someone you know) use their products. Each may appear, in isolation, as a rare David with the bravado to confront a Goliath, but taken together they represent a seismic shift in a business model that has lasted more than a century.
As Lawrence Ingrassia--former business and economics editor and deputy managing editor at the New York Times--shows in this timely and eye-opening book, a growing number of digital entrepreneurs have found new and creative ways to crack the code on the bonanza of physical goods that move through our lives every day. They have discovered that manufacturing, marketing, logistics, and customer service have all been flattened--where there were once walls that protected big brands like Gillette, Sealy, Victoria's Secret, or Lenscrafters, savvy and hungry innovators now can compete on price, value, quality, speed, convenience, and service.
Billion Dollar Brand Club reveals the world of the entrepreneurs, venture capitalists, and corporate behemoths battling over this terrain. And what fun it is. It's a massive, high-stakes business saga animated by the personalities, flashes of insight, and stories behind the stuff we use every day.
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