Ingrassia Lawrence Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy 9781250313065

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Автор: Ingrassia Lawrence (Лоренс Инграссия)
Название: Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy
Перевод названия: Лоренс Инграссия: Бренд-клуб Миллиард долларов . Как Клуб бритых долларов, Уорби Паркер и другие ра
ISBN: 9781250313065
Издательство: Macmillan USA/Holtzbrink(MPS)
Классификация:

Предпринимательство

ISBN-10: 1250313066
Обложка/Формат: Hardcover
Страницы: 272
Вес: 0.36 кг.
Дата издания: 28.01.2020
Язык: English
Размер: 241 x 160 x 23
Поставляется из: США
Описание:

A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy.

Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Loves lingerie designed specifically for each womans body. Warby Parker mailing you five pairs of glasses to choose from. Youve seen their ads. You (or someone you know) use their products. Each may appear, in isolation, as a rare David with the bravado to confront a Goliath, but taken together they represent a seismic shift in a business model that has lasted more than a century.

As Lawrence Ingrassia--former business and economics editor and deputy managing editor at the New York Times--shows in this timely and eye-opening book, a growing number of digital entrepreneurs have found new and creative ways to crack the code on the bonanza of physical goods that move through our lives every day. They have discovered that manufacturing, marketing, logistics, and customer service have all been flattened--where there were once walls that protected big brands like Gillette, Sealy, Victorias Secret, or Lenscrafters, savvy and hungry innovators now can compete on price, value, quality, speed, convenience, and service.

Billion Dollar Brand Club reveals the world of the entrepreneurs, venture capitalists, and corporate behemoths battling over this terrain. And what fun it is. Its a massive, high-stakes business saga animated by the personalities, flashes of insight, and stories behind the stuff we use every day.

Billion Dollar Brand Club: How Dollar Shave Club, Warby Parker, and Other Disruptors Are Remaking What We Buy, Ingrassia Lawrence