Blockchain can be applied to loyalty programs in two main ways. Firstly, instead of traditional points and miles, loyalty programs can reward members with cryptocurrency, a new type of digital currency with a value which constantly adjusts based on speculative investor behaviour and the market forces of supply and demand. Secondly, an enterprise blockchain platform can be integrated with a loyalty management system to facilitate secure, real-time, auto-reconciled transactions, generating business efficiencies and an improved member experience.
Blockchain Loyalty 2nd Edition provides deep insight into how blockchain and cryptocurrencies are disrupting loyalty and reinventing marketing around the world, and features:
the basics of blockchain and cryptocurrencies
the history of loyalty currencies
a world-first blockchain loyalty research project
interviews with blockchain loyalty companies
the essentials of running an Initial Coin Offering
business models including tax and legal considerations
blockchain marketing and gamification basics
enterprise-level applications by major loyalty programs
an overview of blockchain loyalty technology
PHILIP SHELPER has over 13 years' experience within the loyalty industry, including roles at Qantas Frequent Flyer and Vodafone, as well as running Australia's leading loyalty management consultancy, Loyalty & Reward Co. Phil is an Advisory Board member of the Australian Loyalty Association. He also manages www.blockchainloyalty.io, a global blockchain loyalty resource centre.
Автор: Perkins Doug Название: Journey`s Reward ISBN: 1733980105 ISBN-13(EAN): 9781733980104 Издательство: Неизвестно Рейтинг: Цена: 55170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Journey`s Reward traces the pursuit of knowledge by two twentieth century entrepreneurs-polymath Robert Runyon and aviator P.A. Newman-in the Texas-Mexico borderlands . With forty historic photographs, many by Runyon, the book follows six decades of their science and technology milestones in aviation, photography, botany, and entrepreneurship.
Автор: Dooley Roger Название: Friction: The Untapped Force That Can Be Your Most Powerful Advantage ISBN: 1260135691 ISBN-13(EAN): 9781260135695 Издательство: McGraw-Hill Рейтинг: Цена: 25150.00 T Наличие на складе: Невозможна поставка. Описание: In 2016, $4.6 trillion of merchandise was left in abandoned e-commerce shopping carts. Every year, the U.S. economy loses $3 trillion dollars in productivity due to excess bureaucracy. Red tape and over-complicated licenses have contributed to China's GDP exceeding India's by $82 trillion over the span of just three decades. If you're a business leader, these statistics should give you nightmares. According to science-based marketing and business expert Roger Dooley, they illustrate the real and growing threat of "friction," which he defines as the unnecessary expenditure of time, effort, or money in performing a task. In today's high-speed, customer-empowered world, the levels of swiftness and efficiency of business transactions will determine ultimate success or failure. In this groundbreaking guide, Dooley helps you spot the inevitable points of friction in your organization, and he provides the tools and insight you need to eliminate them. By truly understanding the impact friction can have, you'll be able to establish positive habits and eliminate negative ones--all with the end result of building a company that's the envy of your industry. Friction takes you step-by-step through the process of: -Empowering frank conversations-Guiding individual and team behaviors-Getting ahead of friction -Optimizing the customer experience -Building a frictionless corporate culture Combining scientific research with real-life examples of leaders who have conquered business friction, Dooley teaches you how to identify roadblocks, alter them for the benefit of both business and customer, and create positive, lasting change. If you're in a leadership position, now is the time to declare war on friction--before your competitors do. Stamp out ridiculous rules, pointless procedures, and meaningless meetings. Become a relentless advocate for the customer and for minimizing customer effort. Lubricate every point of friction and make your company run like a well-oiled machine. Friction provides the know-how you need to lead your company to industry dominance.
Автор: White, Geoff Название: Reward Management ISBN: 0415431883 ISBN-13(EAN): 9780415431880 Издательство: Taylor&Francis Рейтинг: Цена: 163330.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Prof. Dr. Birgitta Wolff; Marjaana Gunkel Название: Country-Compatible Incentive Design ISBN: 3835003658 ISBN-13(EAN): 9783835003651 Издательство: Springer Рейтинг: Цена: 69870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Dr. Marjaana Gunkel's book opens a series of works published in cooperation with Deutscher Universit/ats-Verlag and Gabler. Ute Wrasmann and Claudia Splittgerber were very helpful initiating and organizing the series on the publisher's side. Anita Wilke was in charge of Marjaana Gunkel's book. Their support and cooperation is highly appreciated. The series, International Management Studies" aims at circulating insights from - search projects on international corporations. Most of the contributions published here will be characterized by the following features: The New Institutional Economics p- vides the theoretical framework, there is some empirical analysis - mostly based on primary data generated for the respective research project-, and the language of pub- cation can be English. All the contributions published in this series will be written in such a way that not only peers and experts in narrowly defined research fields can be reached but everybody who might be interested in learning about the topic at stake. Readers from other academic disciplines and practitioners are welcome contributors to a discourse that we want to share broadly. Also, the submission of publishable works that could contribute to this series is more than welcome.
Автор: Hutchison, Adam Название: Risk v reward ISBN: 1861516088 ISBN-13(EAN): 9781861516084 Издательство: Неизвестно Рейтинг: Цена: 14080.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Adam Hutchison has learned the hard way how to run a company and manage staff, through wide experience in senior positions in the telecoms and private healthcare sectors. Now he has distilled his knowledge and experience into Risk vs. Reward, a down-to-earth and straight-to-the-point account of what really matters when making a business really perform, including: Choosing, hiring, managing and retaining staff Motivating and mentoring Recognising and managing different personality types Management structure and how to make it work Creating and maintaining a culture The authors knows it's people that make a business great, and this book shows how to get the best out of them. Written by a senior executive with wide and varied industry experience. Will enable any junior or middle manager to get better results from staff. Detailed examples throughout to show how to make it work.
Автор: Hunziker Stefan Название: Enterprise Risk Management ISBN: 3658253568 ISBN-13(EAN): 9783658253561 Издательство: Springer Рейтинг: Цена: 55890.00 T Наличие на складе: Невозможна поставка. Описание: This textbook demonstrates how Enterprise Risk Management creates value in strategic- and decision-making-processes. The author introduces modern approaches to balancing risk and reward based on many examples of medium-sized and large companies from different industries. Since traditional risk management in practice is often an independent stand-alone process with no impact on decision-making processes, it is unable to create value and ties up resources in the company unnecessarily. Herewith, he serves students as well as practitioners with modern approaches that promote a connection between ERM and corporate management. The author demonstrates in a didactically appropriate manner how companies can use ERM in a concrete way to achieve better risk-reward decisions under uncertainty. Furthermore, theoretical and psychological findings relevant to entrepreneurial decision-making situations are incorporated. This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.
Автор: Mishra Название: Getting Funded ISBN: 1137384492 ISBN-13(EAN): 9781137384492 Издательство: Springer Рейтинг: Цена: 121110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Getting Funded shows entrepreneurs the tools and framework critical to a venture`s success, teaching entrepreneurs to develop an investment model as well as refine their business model and strategy.
Автор: Hunziker, Stefan Название: Enterprise risk management ISBN: 365833522X ISBN-13(EAN): 9783658335229 Издательство: Springer Рейтинг: Цена: 74530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This textbook demonstrates how Enterprise Risk Management creates value in strategic- and decision-making-processes. Since traditional risk management in practice is often an independent stand-alone process with no impact on decision-making processes, it is unable to create value and ties up resources in the company unnecessarily.
Автор: White, Geoff Название: Reward Management ISBN: 0415431891 ISBN-13(EAN): 9780415431897 Издательство: Taylor&Francis Рейтинг: Цена: 51030.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Perkins Stephen J., Jones Sarah Название: Reward Management: Alternatives, Consequences and Contexts ISBN: 1789661765 ISBN-13(EAN): 9781789661767 Издательство: Неизвестно Рейтинг: Цена: 254040.00 T Наличие на складе: Невозможна поставка. Описание: Gain a thorough understanding of the theory, context and practice of reward management with this CIPD textbook.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
