Heirs of the Founders: The Epic Rivalry of Henry Clay, John Calhoun and Daniel Webster, the Second Generation of American Giants, Brands H. W.
Автор: Romaniuk Jenni, Sharp Byron Название: How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands ISBN: 0195596269 ISBN-13(EAN): 9780195596267 Издательство: Oxford Academ Рейтинг: Цена: 26390.00 T Наличие на складе: Невозможна поставка. Описание: Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers. This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you. If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.
Автор: Herzeca, Lois F (Author), Hogan, Howard S (Author) Название: Fashion Law & Business: Brands & Retailers ISBN: 140242051X ISBN-13(EAN): 9781402420511 Издательство: Неизвестно Цена: 131040.00 T Наличие на складе: Невозможна поставка. Описание: To the general public, the fashion industry is most closely identified with celebrated fashion houses mounting elaborate and highly publicized runway shows in the major fashion capitals of the world. In reality, the fashion industry is much more diverse, complex, and global. FASHION LAW AND BUSINESS unravels the complexity and provides clear guidance on the wide range of legal and business issues faced by fashion industry participants, including designers, suppliers, manufacturers of apparel and accessories, and retailers. In FASHION LAW AND BUSINESS you'll learn: - The considerations involved in starting a company in the fashion industry, including developing a business plan, determining the form and structure of the legal entity, and obtaining financing. - How patent, trademark, and copyright law have been applied to the fashion industry and their impact in such areas as gray market goods and counterfeiting. - The contractual relationships and regulatory issues applicable to the design and production of fashion products. - The dynamics of retail sales in the apparel industry, including a discussion of e-commerce and mobile commerce - The legal issues involved in leasing and licensing brick-and-mortar retail stores, with a focus on the significant contractual terms that should be considered in connection with such real estate transactions. - How to deal with labor and employment issues that relate to the fashion industry, including working conditions, wages and hours, child labor, use of independent contractors such as sales representatives, and developments in collective bargaining in the fashion industry. Written by two of America's leading fashion and retail law authorities, FASHION LAW AND BUSINESS provides you with an integrated, comprehensive guide to the issues affecting the fashion industry today.
Автор: Macnabb, Matt Название: Secret history of brands ISBN: 1473894174 ISBN-13(EAN): 9781473894174 Издательство: Неизвестно Рейтинг: Цена: 13720.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A Secret History of Brands cuts through the rumours and urban legends and paints a picture of the true dark history of famous brands.
Автор: Schaefer Wolfgang, Kuehlwein J. P. Название: Rethinking Prestige Branding: Secrets of the Ueber-Brands ISBN: 0749479221 ISBN-13(EAN): 9780749479220 Издательство: Неизвестно Цена: 174570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how they`re sold, but how consumers respond to them.
In the late 1970s, the United States often seemed to be a superpower in decline. Battered by crises and setbacks around the globe, its post–World War II international leadership appeared to be draining steadily away. Yet just over a decade later, by the early 1990s, America’s global primacy had been reasserted in dramatic fashion. The Cold War had ended with Washington and its allies triumphant; democracy and free markets were spreading like never before. The United States was now enjoying its "unipolar moment"—an era in which Washington faced no near-term rivals for global power and influence, and one in which the defining feature of international politics was American dominance. How did this remarkable turnaround occur, and what role did U.S. foreign policy play in causing it? In this important book, Hal Brands uses recently declassified archival materials to tell the story of American resurgence.
Brands weaves together the key threads of global change and U.S. policy from the late 1970s through the early 1990s, examining the Cold War struggle with Moscow, the rise of a more integrated and globalized world economy, the rapid advance of human rights and democracy, and the emergence of new global challenges like Islamic extremism and international terrorism. Brands reveals how deep structural changes in the international system interacted with strategies pursued by Jimmy Carter, Ronald Reagan, and George H. W. Bush to usher in an era of reinvigorated and in many ways unprecedented American primacy. Making the Unipolar Moment provides an indispensable account of how the post–Cold War order that we still inhabit came to be.
Автор: Brand Russell Название: Russell Brand`s Trickster Tales: The Pied Piper of Hamelin ISBN: 1782114564 ISBN-13(EAN): 9781782114567 Издательство: Canongate Рейтинг: Цена: 14840.00 T Наличие на складе: Нет в наличии. Описание: The inimitable Russell Brand brings his trademark humour to the classic children`s tale, in this beautiful edition fully illustrated by the award-winning Children`s Laureate Chris Riddell
Автор: Tungate Mark Название: Fashion Brands ISBN: 0749464461 ISBN-13(EAN): 9780749464462 Издательство: Kogan Page Рейтинг: Цена: 26390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Explore the popularization of fashion and how marketers and branding experts have turned clothes and accessories into objects of desire with this insightful and practical guide to fashion branding.
Автор: Brands Hal Название: The Promise and Pitfalls of Grand Strategy ISBN: 1288244819 ISBN-13(EAN): 9781288244812 Издательство: Неизвестно Цена: 22990.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Witt Gregg L., Baird Derek E. Название: The Gen Z Frequency: How Brands Tune in and Build Credibility ISBN: 0749482486 ISBN-13(EAN): 9780749482480 Издательство: Неизвестно Рейтинг: Цена: 50790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Connect your marketing with youth culture and resonate with Generation Z using this expert guide, packed with proven strategies and usable frameworks for effective youth marketing.
How The Top 100 Brands Build Loyalty In A Skeptical World: Today's consumers are in charge of the ads they see - and the brands they choose to let into their world. Their friends are generating hundreds of interesting and compelling posts a day and commanding their attention.
For marketers who assume they can join the conversation, the question is not just how to get some of this attention. It's how to give it. Even though the game has changed, many brands still play by the old rules - assuming that consumers want to welcome their messaging. Yet other brands easily build authentic connectivity and lead consumers through the purchase funnel to loyalty.
When Creative Agency Moosylvania's Owner, Norty Cohen, opened his own research facility six years ago, his team set out to answer the question, "How and Why Do Consumers Adopt Brands?" The author's team asked the write-in question, "Name Your Three Favorite Brands," a total of 5,000 times over a five-year period. Given the responses, the Moosylvania team probed into how and why they became their favorites.
In this entertaining and informative journey, consumer responses match up to case studies, key findings and interviews with top brands. The study reveals a new approach - asserting that brand participation is the X factor to building loyalty.
For five years, The Top 100 Brands Report has been featured in The New York Times, Forbes, Entrepreneur and Business Insider.
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