Автор: Sharp Byron Название: How Brands Grow ISBN: 0190304936 ISBN-13(EAN): 9780190304935 Издательство: Oxford Academ Рейтинг: Цена: 42240.00 T Наличие на складе: Невозможна поставка. Описание: This value pack contains international best seller, How Brands Grow: What Marketers Dont Know and the follow up, How Brands Grow Part 2: Emerging Markets, Services, Luxury Brands and Durables.
Автор: Rivkin, Steve;Sutherland, Fraser;Trout, Jack Название: The Making of a Name: The Inside Story of the Brands We Buy ISBN: 0195168720 ISBN-13(EAN): 9780195168723 Издательство: Oxford Academ Рейтинг: Цена: 27450.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: 'The Making of a Name: The Inside Stories of the Brands We Buy' shows how and why brand names make their place in our language. They show how brand names differ from other names, and what goes into making a good name good and a bad name terrible. It provides a history of brand naming and a how-to.
Автор: Lindemann, Jan Название: Economy of brands ISBN: 0230232507 ISBN-13(EAN): 9780230232501 Издательство: Springer Рейтинг: Цена: 51230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.
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