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The Participation Game: How the Top 100 Brands Build Loyalty in a Skeptical World, Cohen Norty


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Автор: Cohen Norty
Название:  The Participation Game: How the Top 100 Brands Build Loyalty in a Skeptical World
ISBN: 9781940858296
Издательство: Ideapress Publishing
Классификация:

ISBN-10: 1940858291
Обложка/Формат: Hardcover
Страницы: 229
Вес: 0.50 кг.
Дата издания: 19.09.2017
Язык: English
Размер: 229 x 160 x 20
Поставляется из: США
Описание:

How The Top 100 Brands Build Loyalty In A Skeptical World: Todays consumers are in charge of the ads they see - and the brands they choose to let into their world. Their friends are generating hundreds of interesting and compelling posts a day and commanding their attention.

For marketers who assume they can join the conversation, the question is not just how to get some of this attention. Its how to give it. Even though the game has changed, many brands still play by the old rules - assuming that consumers want to welcome their messaging. Yet other brands easily build authentic connectivity and lead consumers through the purchase funnel to loyalty.

When Creative Agency Moosylvanias Owner, Norty Cohen, opened his own research facility six years ago, his team set out to answer the question, How and Why Do Consumers Adopt Brands? The authors team asked the write-in question, Name Your Three Favorite Brands, a total of 5,000 times over a five-year period. Given the responses, the Moosylvania team probed into how and why they became their favorites.

In this entertaining and informative journey, consumer responses match up to case studies, key findings and interviews with top brands. The study reveals a new approach - asserting that brand participation is the X factor to building loyalty.

For five years, The Top 100 Brands Report has been featured in The New York Times, Forbes, Entrepreneur and Business Insider.



Civil Society in Algeria: Activism, Identity and the Democratic Process

Автор: Jessica Ayesha Northey
Название: Civil Society in Algeria: Activism, Identity and the Democratic Process
ISBN: 1788311590 ISBN-13(EAN): 9781788311595
Издательство: Bloomsbury Academic
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Цена: 126720.00 T
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Описание: Are new forms of activism emerging in Algeria? Can civil society effect political reform in the country? The violence between radical Islamists and the military in the 1990s led to huge loss of life and mass exile. The public sphere was rendered a dangerous place for over a decade. Yet in defiance of these conditions, civil society grew, with thousands of associations forming throughout the conflict.

Associations were set up to protect human rights and vulnerable populations, commemorate those assassinated and promote Algerian heritage. There are now over 93,000 associations registered across the country. Although social, economic and political turbulence continues, new networks still emerge and, since the Arab revolts of 2011, organised demonstrations increasingly take place.

Civil Society in Algeria examines these recent developments and scrutinizes the role associations play in promoting political reform and democratization in Algeria. Based on extensive fieldwork undertaken both before and after the Arab Spring, the book shows how associations challenge government policy in the public sphere. Algeria is playing an increasingly important role in the stability and future peaceful relations of the Middle East and North Africa.

This book reveals the new forms of activism that are challenging the ever-powerful state. It is a valuable resource for Algeria specialists and for scholars researching political reform and democratization across the Middle East and North Africa.


Rough Road to the North: A Vagabond on the Great Northern Highway

Автор: Christy Jim
Название: Rough Road to the North: A Vagabond on the Great Northern Highway
ISBN: 1627310827 ISBN-13(EAN): 9781627310826
Издательство: Неизвестно
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Цена: 7470.00 T
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Описание: What is it about the desolate far North American wilderness that calls the intrepid traveler to uncover its sanctifying and deadly secrets? From Jack London (Call of the Wild) to Christopher McCandless (chronicled in Jon Krakauer's Into the Wild) souls have found solace in the silent, frozen northern kingdom at the top of the world, the Ultima Thule. The forested flatlands give way to the frozen Rocky Mountains over millions of acres nominally in the dominion of both the United States and Canada and accessible by its 1532 mile shared umbilical cord--The Alcan Highway. Legendary vagabond, Jim Christy, a Canadian now but born an American travels this road throughout his life. First as a young man in the early 1960s hungry for rugged adventure then revisiting the journey every few years both observing and reflecting on the growth of Northwest in the Rough Road to the North. Christy vividly describes the history of the indigenous people and the hearty (and often foolhardy) pioneers who built the Alcan highway and opened the northern road. Christy's lyrical text weaves fulsome magic about the siren call of the last unconquered land of North America. "What is the lure of this great land, this ultimate northwest Ultima Thule? Something other than the sun and its natural wonder and the drama of its history. There is no other place on earth like it, not even remotely, and if you have spent considerable time her as have I, it keeps tugging at you when you are gone. It offers, as few other places do, the promise of flat-out, old fashioned adventure. It is inhabited by a kind of people who just do not exist anywhere else. Furthermore, is heartbreakingly beautiful. It has had its bards but never the epic poet it deserves because before its grandeur and ferocity one can only be overwhelmed, humbled, silenced." -- Jim Christy

Minutes of the Twenty-Seventh Session of the Western North Carolina Annual Conference of the Methodist Episcopal Church, South: Held in Gastonia, Nort

Автор: Sherrill William L.
Название: Minutes of the Twenty-Seventh Session of the Western North Carolina Annual Conference of the Methodist Episcopal Church, South: Held in Gastonia, Nort
ISBN: 0260036579 ISBN-13(EAN): 9780260036575
Издательство: Неизвестно
Цена: 8800.00 T
Наличие на складе: Невозможна поставка.

The Northern Barrage: Mine Force, United States Atlantic Fleet, the North Sea 1918 (Classic Reprint)

Автор: Author Unknown
Название: The Northern Barrage: Mine Force, United States Atlantic Fleet, the North Sea 1918 (Classic Reprint)
ISBN: 1331726840 ISBN-13(EAN): 9781331726845
Издательство: Неизвестно
Цена: 8800.00 T
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North and South America Illustrated: The Northmen in America. the Spaniards in America. the Portuguese in America. the Dutch in America. the French in

Автор: Brownell Henry Howard
Название: North and South America Illustrated: The Northmen in America. the Spaniards in America. the Portuguese in America. the Dutch in America. the French in
ISBN: 1357378181 ISBN-13(EAN): 9781357378189
Издательство: Неизвестно
Цена: 48990.00 T
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Notes on Shipbuilding and Nautical Terms of Old in the North: A Paper Read Before the Viking Club Society for Northern Research (Classic Reprint)

Автор: Magnusson Eirikr
Название: Notes on Shipbuilding and Nautical Terms of Old in the North: A Paper Read Before the Viking Club Society for Northern Research (Classic Reprint)
ISBN: 1527701670 ISBN-13(EAN): 9781527701670
Издательство: Неизвестно
Цена: 8800.00 T
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Northern Mythology: Comprising the Principal Popular Traditions and Superstitions of Scandinavia, North Germany, and the Netherlands Volum

Автор: Thorpe Benjamin
Название: Northern Mythology: Comprising the Principal Popular Traditions and Superstitions of Scandinavia, North Germany, and the Netherlands Volum
ISBN: 1340208296 ISBN-13(EAN): 9781340208295
Издательство: Неизвестно
Цена: 43610.00 T
Наличие на складе: Невозможна поставка.

Constitution of the State of North Carolina and Copy of the Act of the General Assembly Entitled an ACT to Amend the Constitution of the State of Nort

Автор: Carolina North
Название: Constitution of the State of North Carolina and Copy of the Act of the General Assembly Entitled an ACT to Amend the Constitution of the State of Nort
ISBN: 1342459660 ISBN-13(EAN): 9781342459664
Издательство: Неизвестно
Цена: 33410.00 T
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The Parish Register of Cundall with Norton-Le-Clay: In the North Riding of the County of York, 1582 to 1780 (1898)

Автор: Eshelby Henry Douglas
Название: The Parish Register of Cundall with Norton-Le-Clay: In the North Riding of the County of York, 1582 to 1780 (1898)
ISBN: 1167182138 ISBN-13(EAN): 9781167182136
Издательство: Неизвестно
Цена: 26910.00 T
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Описание: This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.

Plague Ship

Автор: Norton (Andrew North) Andre
Название: Plague Ship
ISBN: 935336678X ISBN-13(EAN): 9789353366780
Издательство: Неизвестно
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Цена: 13110.00 T
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Описание: This book is a result of an effort made by us towards making a contribution to the preservation and repair of original classic literature. In an attempt to preserve, improve and recreate the original content, we have worked towards: 1. Type-setting & Reformatting: The complete work has been re-designed via professional layout, formatting and type-setting tools to re-create the same edition with rich typography, graphics, high quality images, and table elements, giving our readers the feel of holding a 'fresh and newly' reprinted and/or revised edition, as opposed to other scanned & printed (Optical Character Recognition - OCR) reproductions. 2. Correction of imperfections: As the work was re-created from the scratch, therefore, it was vetted to rectify certain conventional norms with regard to typographical mistakes, hyphenations, punctuations, blurred images, missing content/pages, and/or other related subject matters, upon our consideration. Every attempt was made to rectify the imperfections related to omitted constructs in the original edition via other references. However, a few of such imperfections which could not be rectified due to intentional\unintentional omission of content in the original edition, were inherited and preserved from the original work to maintain the authenticity and construct, relevant to the work. We believe that this work holds historical, cultural and/or intellectual importance in the literary works community, therefore despite the oddities, we accounted the work for print as a part of our continuing effort towards preservation of literary work and our contribution towards the development of the society as a whole, driven by our beliefs. We are grateful to our readers for putting their faith in us and accepting our imperfections with regard to preservation of the historical content. HAPPY READING

El Norte: The Epic and Forgotten Story of Hispanic North America

Название: El Norte: The Epic and Forgotten Story of Hispanic North America
ISBN: 0802148360 ISBN-13(EAN): 9780802148360
Издательство: Неизвестно
Цена: 21150.00 T
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Описание: Because of our shared English language, as well as the celebrated origin tales of the Mayflower and the rebellion of the British colonies, the United States has prized its Anglo heritage above all others. However, as Carrie Gibson explains with great depth and clarity in El Norte, the nation has much older Spanish roots--ones that have long been unacknowledged or marginalized. The Hispanic past of the United States predates the arrival of the Pilgrims by a century, and has been every bit as important in shaping the nation as it exists today.

El Norte chronicles the sweeping and dramatic history of Hispanic North America from the arrival of the Spanish in the early 16th century to the present--from Ponce de Leon's initial landing in Florida in 1513 to Spanish control of the vast Louisiana territory in 1762 to the Mexican-American War in 1846 and up to the more recent tragedy of post-hurricane Puerto Rico and the ongoing border acrimony with Mexico. Interwoven in this stirring narrative of events and people are cultural issues that have been there from the start but which are unresolved to this day: language, belonging, community, race, and nationality. Seeing them play out over centuries provides vital perspective at a time when it is urgently needed.

In 1883, Walt Whitman meditated on his country's Spanish past: "We Americans have yet to really learn our own antecedents, and sort them, to unify them," predicting that "to that composite American identity of the future, Spanish character will supply some of the most needed parts." That future is here, and El Norte, a stirring and eventful history in its own right, will make a powerful impact on our national understanding.


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