Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again.
Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguished; and multi-channel approaches that have been used in retail test markets as a means to cost-effective growth within the industry are explored, with specific reference to how technology has created a new formula within a stagnant model.
Fashion Retailing further explores back-of-house functions, such as human resources (hiring, payroll, job descriptions and salaries) and loss prevention from a management standpoint. Front-of-house functions, including merchandising (product analysis, fixturing, fixture sales tracking), visual merchandising (seasonal displays, windows, mannequins), circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image, are explored across different retailers.
Readers will gain a thorough understanding of how the retail model operates in an effort to continually capture the ever-changing market, as well as an insight into corporate social responsibility (CSR) and brand sustainability.
"This book provides a fresh approach to building a fashion business. I believe that both academics and startup businesses would find this book useful." Karen Edwards, University of South Carolina, USA
"I think that this text will be very useful to anyone working in fashion. I would certainly recommend it as reference reading to MBA students and to undergraduates who are taking entrepreneurship courses." Thomai Serdari, New York University, USALearn how to protect your business through prevention with a fashion compliance program. The book takes a merchandise-centric "how-to" approach. It explains the laws related to fashion compliance including, labeling, marketing, testing, importing and exporting, record keeping, and more. Written by a fashion-law expert, the book includes interviews with professionals and discusses the European Union apparel label law, as well as relevant United States' laws, to help you run your fashion business.
Автор: Sullivan Pauline, Kim Youn-Knung, Forney Judith Название: Experiential Retailing: Concepts and Strategies That Sell ISBN: 1501364154 ISBN-13(EAN): 9781501364150 Издательство: Bloomsbury Academic Цена: 79190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Taking an innovative and interdisciplinary approach, Experiential Retailing moves beyond the traditional model of product assortment. It examines the history of retailing and consumption, and how cultural attitudes have changed over time. Different types of shopping experiences are described, and anecdotes and illustrations demonstrate strategies for success. Incisive, sensory, and entertaining, the text provides exciting new concepts for understanding this global phenomenon.
Автор: P. Freathy; F. O`Connell Название: European Airport Retailing: Growth Strategies for the New Millennium ISBN: 0333690842 ISBN-13(EAN): 9780333690840 Издательство: Springer Рейтинг: Цена: 139750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: An examination of the contemporary and future developments in airport retailing from strategic and operational perspectives. Tax free and duty paid retailing are both discussed, and the authors consider topics such as retail marketing, location and design, supply chain relationships and human resources issues.
Автор: P. Freathy; F. O`Connell Название: European Airport Retailing: Growth Strategies for the New Millennium ISBN: 1349401250 ISBN-13(EAN): 9781349401253 Издательство: Springer Рейтинг: Цена: 74530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The retail sector has undergone a major structural transformation in the past fifteen years and one aspect has been the enormous growth in airport retailing which now represents one of the major methods of profit generation for the airport authorities.
Название: Global Strategies in Retailing ISBN: 0367867494 ISBN-13(EAN): 9780367867492 Издательство: Taylor&Francis Рейтинг: Цена: 42870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Featuring in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden, Global Strategies in Retailing explores recent developments in strategy that are related to international retailing and in particular, the emergence of a Global Portfolio Strategy.
Автор: Christy Crutsinger Название: Fashion Retailing and Merchandising ISBN: 1847887864 ISBN-13(EAN): 9781847887863 Издательство: Bloomsbury Academic Цена: 52800.00 T Наличие на складе: Невозможна поставка.
Автор: Michael Londrigan, Jacqueline M. Jenkins Название: Fashion Supply Chain Management ISBN: 1501317784 ISBN-13(EAN): 9781501317781 Издательство: Bloomsbury Academic Цена: 54910.00 T Наличие на складе: Невозможна поставка. Описание: Learn the elements of the global supply chain so that you can run a fashion business. This book takes you through the entire fashion supply chain from raw materials to the consumer, and covers organizational logistics, sourcing and production, inventory, information systems, and the retailer. It focuses on the apparel and textile industry, and discusses Corporate Social Responsibility (CSR) and retailing on a global scale. You will gain an understanding of how the fashion industry supply chain relates to various roles in a fashion company--from designer to merchandiser--so that you can create value for the consumer. -Industry Interviews provide real-world insight and application from professionals who have contributed to the industry -Case Studies give you the opportunity to apply the takeaways from each chapter while also learning about a company's supply chain or retail strategy -Notes from the Field sidebars present first-hand accounts of the challenges and opportunities covered in the book, draw form the authors' experience in the fashion industry
Автор: Dana Connell Название: A Buyer`s Life: A Concise Guide to Retail Planning and Forecasting ISBN: 1563677717 ISBN-13(EAN): 9781563677717 Издательство: Bloomsbury Academic Рейтинг: Цена: 79190.00 T Наличие на складе: Невозможна поставка. Описание: This text will provide students with a step-by-step approach to understanding the mechanics of a six-month merchandising plan. Upon completion students will gain insight into how the plan is forecast and implemented at the actual purchasing level.
Автор: Christy Crutsinger Название: Fashion Retailing and Merchandising ISBN: 1847887856 ISBN-13(EAN): 9781847887856 Издательство: Bloomsbury Academic Цена: 17940.00 T Наличие на складе: Невозможна поставка.
Автор: Andoniadis, Andrew Название: Museum retailing ISBN: 1907697004 ISBN-13(EAN): 9781907697005 Издательство: Неизвестно Рейтинг: Цена: 63290.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This major Handbook distils the exceptional experience of one of the world's leading museum store consultants, Andrew Andoniadis. Specializing in enhancing the profits of museum stores, he has now advised on over 300 separate projects, and is a recipient of the Museum Store Association's Service Award. The book is designed either to be read from cover to cover, or to act as a reference on specific issues. It aims to address both the art and the science of museum retailing. Key topics covered include: product selection; merchandising and display; customer service; layout and design; record-keeping; and pricing and inventory management. Throughout, the emphasis is on achieving better real-world results and on simple, effective implementation.
Автор: Lydia Langer Название: Transformations of Retailing in Europe after 1945 ISBN: 1409424448 ISBN-13(EAN): 9781409424444 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: After World War II, structures, practices and the culture of retailing in West European countries went through a period of rapid change. This title presents a series of case-studies looking at transformations of retailing in several European countries, offers insights into the structural preconditions of emerging mass consumer societies and more.
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