Essentials of Focus Groups, Martha Ann Carey, Jo-Ellen Asbury
Автор: Metsamuuronen J Название: Essentials of Research Methods in Human Sciences, 3 vol ISBN: 9386042967 ISBN-13(EAN): 9789386042965 Издательство: Sage Publications Рейтинг: Цена: 216480.00 T Наличие на складе: Поставка под заказ. Описание: Watch Jari Metsamuuronen talk about Essentials of Research Methods in Human Sciences These books, as a whole, serve as a “one-stop-shop” or “all-in-one guide” in introducing those at the very beginning of research, beginner university students, distance education students and students in vocational higher education (polytechnics), to the world of basic research methodology – to both the basic qualitative and quantitative methodology. At the same time, the books suits for non-mathematician and non-statistician professional researchers, professors, and lecturers of varied disciplines by providing a practical understanding of tens of possibilities of analysing the dataset. These provide a step-by-step guidance on running of statistical analyses with SPSS dialogue boxes, interpretation of results. The set is divided into three volumes: Volume 1: Elementary Basics leads the beginners into the basics – of research as a process, test construction, qualitative research, statistical description and – inference as well as into the basics of futures studies. Volume 2: Multivariate Analysis teaches analyzing the quantitative dataset with the classical multivariate methods, such as Regression analysis, Factor analysis, Analysis of Variance, and Discrimination – and Classification analysis. The practical part is illustrated by using SPSS software. Volume 3: Advanced Analysis teaches advanced methods in analyzing a quantitative dataset, with Non-parametric statistics, Experimental studies, Multi-level modeling, Structural Equation Modeling (SEM) and Path Modeling as well as Survival analysis. These are the FIRST English language editions of the original Finnish handbook (4th edition of which was published in 2011), which is used as a textbook in almost all universities in Finland and in 26 different domains including Education, Special Education, Psychology, Sociology, Nursing, Marketing, Statistics, Military, and Sports. It has served the Finnish readers as a “one-stop shop” guide for scholars at UG level, distance education and in vocational higher education; faculty and professional researchers of varied disciplines; and also to those seeking a practical understanding of analyzing the dataset.
Автор: Barbour Rosaline Название: Doing Focus Groups ISBN: 147391244X ISBN-13(EAN): 9781473912441 Издательство: Sage Publications Рейтинг: Цена: 41170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A concise, practical introduction to planning and organizing successful focus groups, exploring the advantages and limitations of this method.
Автор: Morgan, David L. Название: Basic and advanced focus groups ISBN: 1506327117 ISBN-13(EAN): 9781506327112 Издательство: Sage Publications Рейтинг: Цена: 63360.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Taking a "bi-level" approach, this book gives readers a complete picture of focus groups with coverage of both the "how-to" and the why, and argues against there being any one right way to do the research.
Автор: Berkowitz, Eric N. Название: Essentials of Health Care Marketing 4 edf. ISBN: 1284094316 ISBN-13(EAN): 9781284094312 Издательство: Jones & Bartlett Рейтинг: Цена: 105590.00 T Наличие на складе: Поставка под заказ. Описание: The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. This complete curriculum of marketing management tools and techniques is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. New to the Fourth Edition: Chapter 3 (Environment) heavily revised to include new health care delivery models, increased competition, foreign competitors, and health care reform. Chapter 4 now includes discussion of exchanges. Chapter 10 addresses increasing amount of system consolidation.
Автор: Davis Christine S. Название: Focus Groups ISBN: 1138238007 ISBN-13(EAN): 9781138238008 Издательство: Taylor&Francis Рейтинг: Цена: 51030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Despite the fact that focus groups are an ideal research tool for studying and employing group communication in action, many research practitioners and scholars have missed the opportunity to utilize them to their maximum benefit. Few researchers have the skills that enable them to approach focus group facilitation and analysis from a communication point of view. In this book, Dr. Christine Davis teaches readers how to take a project from an idea to the design, facilitation, and analysis stages. This book takes a unique communication perspective to apply group communication theories, knowledge of group processes, and a close discourse analysis approach to explain and understand the discursive aspect of focus groups. This book helps readers of all stages of experience - including those with no background in focus group research to those practitioners with more focus group expertise - understand how a communication approach to focus groups takes advantage of this discipline's rich scholarship in group communication and discourse analysis.?
This book will teach readers how to
a. understand the nature of focus group research procedures from a communication point of view;
b. understand how to translate RQs into a focus group protocol;
c. use knowledge of communication theory and group process to understand how to facilitate different kinds of focus groups, prevent and overcome challenges in focus group facilitation; and elicit different outcomes and techniques when facilitating a focus group;
d. use knowledge of communication theory and group process to recognize the merits of different approaches to focus group facilitation;
e. use knowledge of communication theory and group process to recognize good- and poor-quality focus groups;
f. understand how to transcribe / code / analyze focus group data from a communication (discursive) perspective; and
g. understand how to write focus group findings.
Автор: Jennifer Cyr Название: Focus Groups for the Social Science Researcher ISBN: 1107189160 ISBN-13(EAN): 9781107189164 Издательство: Cambridge Academ Рейтинг: Цена: 82370.00 T Наличие на складе: Невозможна поставка. Описание: A concise and accessible introduction to focus groups, Cyr highlights the unique, inter-related features of the method for data collection in social science. She explains if, when, and how to use focus groups effectively as a stand-alone method, or as part of a multi-method research design.
Автор: Davis Название: Focus Groups ISBN: 113823799X ISBN-13(EAN): 9781138237995 Издательство: Taylor&Francis Рейтинг: Цена: 193950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Despite the fact that focus groups are an ideal research tool for studying and employing group communication in action, many research practitioners and scholars have missed the opportunity to utilize them to their maximum benefit. Few researchers have the skills that enable them to approach focus group facilitation and analysis from a communication point of view. In this book, Dr. Christine Davis teaches readers how to take a project from an idea to the design, facilitation, and analysis stages. This book takes a unique communication perspective to apply group communication theories, knowledge of group processes, and a close discourse analysis approach to explain and understand the discursive aspect of focus groups. This book helps readers of all stages of experience - including those with no background in focus group research to those practitioners with more focus group expertise - understand how a communication approach to focus groups takes advantage of this discipline's rich scholarship in group communication and discourse analysis.
This book will teach readers how to
a. understand the nature of focus group research procedures from a communication point of view;
b. understand how to translate RQs into a focus group protocol;
c. use knowledge of communication theory and group process to understand how to facilitate different kinds of focus groups, prevent and overcome challenges in focus group facilitation; and elicit different outcomes and techniques when facilitating a focus group;
d. use knowledge of communication theory and group process to recognize the merits of different approaches to focus group facilitation;
e. use knowledge of communication theory and group process to recognize good- and poor-quality focus groups;
f. understand how to transcribe / code / analyze focus group data from a communication (discursive) perspective; and
g. understand how to write focus group findings.
Автор: Stewart David W., Shamdasani Prem N. Название: Focus Groups: Theory and Practice ISBN: 1452270988 ISBN-13(EAN): 9781452270982 Издательство: Sage Publications Рейтинг: Цена: 63360.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This widely-cited book offers a unique blend of theory and practice in a single, easy-to-read source. It provides a systematic treatment of the design, conduct, and interpretation of focus group data within the context of social science research and theory.
Автор: Jennifer Cyr Название: Focus Groups for the Social Science Researcher ISBN: 1316638790 ISBN-13(EAN): 9781316638798 Издательство: Cambridge Academ Рейтинг: Цена: 26400.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A concise and accessible introduction to focus groups, Cyr highlights the unique, inter-related features of the method for data collection in social science. She explains if, when, and how to use focus groups effectively as a stand-alone method, or as part of a multi-method research design.
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