Автор: Davis Christine S. Название: Focus Groups ISBN: 1138238007 ISBN-13(EAN): 9781138238008 Издательство: Taylor&Francis Рейтинг: Цена: 51030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Despite the fact that focus groups are an ideal research tool for studying and employing group communication in action, many research practitioners and scholars have missed the opportunity to utilize them to their maximum benefit. Few researchers have the skills that enable them to approach focus group facilitation and analysis from a communication point of view. In this book, Dr. Christine Davis teaches readers how to take a project from an idea to the design, facilitation, and analysis stages. This book takes a unique communication perspective to apply group communication theories, knowledge of group processes, and a close discourse analysis approach to explain and understand the discursive aspect of focus groups. This book helps readers of all stages of experience - including those with no background in focus group research to those practitioners with more focus group expertise - understand how a communication approach to focus groups takes advantage of this discipline's rich scholarship in group communication and discourse analysis.?
This book will teach readers how to
a. understand the nature of focus group research procedures from a communication point of view;
b. understand how to translate RQs into a focus group protocol;
c. use knowledge of communication theory and group process to understand how to facilitate different kinds of focus groups, prevent and overcome challenges in focus group facilitation; and elicit different outcomes and techniques when facilitating a focus group;
d. use knowledge of communication theory and group process to recognize the merits of different approaches to focus group facilitation;
e. use knowledge of communication theory and group process to recognize good- and poor-quality focus groups;
f. understand how to transcribe / code / analyze focus group data from a communication (discursive) perspective; and
g. understand how to write focus group findings.
Автор: Caroline J. Oates, Panayiota J. Alevizou Название: Conducting Focus Groups for Business and Management Students ISBN: 1473948215 ISBN-13(EAN): 9781473948211 Издательство: Sage Publications Рейтинг: Цена: 106650.00 T Наличие на складе: Невозможна поставка. Описание: This concise and practical guide explores the use of focus groups as a method for conducting research in a business and management Masters dissertation.
Название: Using Focus Groups in Research ISBN: 0826464726 ISBN-13(EAN): 9780826464729 Издательство: Continuum Рейтинг: Цена: 43550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Focus groups are often under-used as a tool for research. This practical guide offers advice on: planning and organising focus groups; what types of questions to use; limitations and advantages of using these groups in research; collecting data at group sessions; and how to analyse data.
Автор: Stewart David W., Shamdasani Prem N. Название: Focus Groups: Theory and Practice ISBN: 1452270988 ISBN-13(EAN): 9781452270982 Издательство: Sage Publications Рейтинг: Цена: 63360.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This widely-cited book offers a unique blend of theory and practice in a single, easy-to-read source. It provides a systematic treatment of the design, conduct, and interpretation of focus group data within the context of social science research and theory.
Автор: Barbour Rosaline Название: Doing Focus Groups ISBN: 147391244X ISBN-13(EAN): 9781473912441 Издательство: Sage Publications Рейтинг: Цена: 41170.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A concise, practical introduction to planning and organizing successful focus groups, exploring the advantages and limitations of this method.
Автор: Jennifer Cyr Название: Focus Groups for the Social Science Researcher ISBN: 1107189160 ISBN-13(EAN): 9781107189164 Издательство: Cambridge Academ Рейтинг: Цена: 82370.00 T Наличие на складе: Невозможна поставка. Описание: A concise and accessible introduction to focus groups, Cyr highlights the unique, inter-related features of the method for data collection in social science. She explains if, when, and how to use focus groups effectively as a stand-alone method, or as part of a multi-method research design.
Автор: Jennifer Cyr Название: Focus Groups for the Social Science Researcher ISBN: 1316638790 ISBN-13(EAN): 9781316638798 Издательство: Cambridge Academ Рейтинг: Цена: 26400.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A concise and accessible introduction to focus groups, Cyr highlights the unique, inter-related features of the method for data collection in social science. She explains if, when, and how to use focus groups effectively as a stand-alone method, or as part of a multi-method research design.
Автор: Davis Название: Focus Groups ISBN: 113823799X ISBN-13(EAN): 9781138237995 Издательство: Taylor&Francis Рейтинг: Цена: 193950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Despite the fact that focus groups are an ideal research tool for studying and employing group communication in action, many research practitioners and scholars have missed the opportunity to utilize them to their maximum benefit. Few researchers have the skills that enable them to approach focus group facilitation and analysis from a communication point of view. In this book, Dr. Christine Davis teaches readers how to take a project from an idea to the design, facilitation, and analysis stages. This book takes a unique communication perspective to apply group communication theories, knowledge of group processes, and a close discourse analysis approach to explain and understand the discursive aspect of focus groups. This book helps readers of all stages of experience - including those with no background in focus group research to those practitioners with more focus group expertise - understand how a communication approach to focus groups takes advantage of this discipline's rich scholarship in group communication and discourse analysis.
This book will teach readers how to
a. understand the nature of focus group research procedures from a communication point of view;
b. understand how to translate RQs into a focus group protocol;
c. use knowledge of communication theory and group process to understand how to facilitate different kinds of focus groups, prevent and overcome challenges in focus group facilitation; and elicit different outcomes and techniques when facilitating a focus group;
d. use knowledge of communication theory and group process to recognize the merits of different approaches to focus group facilitation;
e. use knowledge of communication theory and group process to recognize good- and poor-quality focus groups;
f. understand how to transcribe / code / analyze focus group data from a communication (discursive) perspective; and
g. understand how to write focus group findings.
Автор: Martha Ann Carey, Jo-Ellen Asbury Название: Essentials of Focus Groups ISBN: 1598740474 ISBN-13(EAN): 9781598740479 Издательство: Taylor&Francis Рейтинг: Цена: 122490.00 T Наличие на складе: Невозможна поставка. Описание:
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