Marketing: Modern Practices, Kaushik Mukherjee

Автор: Cheng Lu Wang
Название: Handbook of Contemporary Marketing in China: Theories & Practices
ISBN: 1622576438 ISBN-13(EAN): 9781622576432
Издательство: Nova Science
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Цена: 80250.00 T
Наличие на складе: Невозможна поставка.
Описание: This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. This book provides a useful and comprehensive resource for academicians, professionals and practitioners who are interested in contemporary Chinas markets, marketing research and marketing practices.

Автор: Pain George
Название: Marketing Automation and Online Marketing: Automate Your Business through Marketing Best Practices such as Email Marketing and Search Engine Optimizat
ISBN: 1922301132 ISBN-13(EAN): 9781922301130
Издательство: Неизвестно
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Цена: 42900.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book specifically endeavors to demystify marketing automation, create awareness of what marketing automation is, and encourage small-scale and medium-sized enterprises to employ this great technology for their competitive advantage. We have provided a host of marketing automation tools so that there is no excuse whatsoever not to grow.

Автор: Camp?n-Cerro
Название: Best Practices in Hospitality and Tourism Marketing and Management
ISBN: 3319916912 ISBN-13(EAN): 9783319916910
Издательство: Springer
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Цена: 121110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This volume analyses the positive effects that tourism generates on resident`s quality of life, and how this influences tourists` quality of life as they enjoy an enriching experience in the destination they visit.

Автор: Fahey Paul
Название: Under the Influence -- Second Edition: The Anthology of Healthcare Marketing Best Practices
ISBN: 166782953X ISBN-13(EAN): 9781667829531
Издательство: Gazelle Book Services
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Цена: 9190.00 T
Наличие на складе: Нет в наличии.
Описание: Even before COVID hit, hospitals and healthcare systems in America were facing increased competition, new healthcare models and changing consumers habits. After COVID, these issues are exacerbated. It is essential for organizations to identify their point of difference to create a compelling reason for consumers to choose them over the competition. Updated for the post-COVID economy, weve taken our ideas, experiences and hospital marketing expertise and packaged it into this collection of educational essays. These topics can help hospitals and health systems create stronger brands, smarter strategies, engaging content and uncommon results. Topics in this book include: How to Treat Healthcare Consumers: A generation-by-generation look at healthcare consumers - The Power of Branding: The how-to guide for brand building - Setting the Game Plan: Budget planning for hospital marketing - When Things Dont Go According to Plan: Crisis planning - Building a Brand Culture: Finding your organizations purpose - Storytelling for the World We Live in: How to engage audiences with stories - A Reliable Source - Marketing Analytics: How to build campaigns around analytics

Автор: Posner, Harriet
Название: Marketing Fashion
ISBN: 1780675666 ISBN-13(EAN): 9781780675664
Издательство: Laurence King
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Цена: 33390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.

Автор: Mari Carlo
Название: A Business History of the Bicycle Industry: Shaping Marketing Practices
ISBN: 3030505626 ISBN-13(EAN): 9783030505622
Издательство: Springer
Цена: 60550.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day.

Автор: Lackie Robert J., Wood M. Sandra
Название: Creative Library Marketing and Publicity: Best Practices
ISBN: 1442254211 ISBN-13(EAN): 9781442254213
Издательство: Rowman & Littlefield Publishers
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Цена: 67590.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first century audience.

Автор: Lackie Robert J., Wood M. Sandra
Название: Creative Library Marketing and Publicity: Best Practices
ISBN: 1442254203 ISBN-13(EAN): 9781442254206
Издательство: Rowman & Littlefield Publishers
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Цена: 133760.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first century audience.

Автор: Shirin Alavi, Vandana Ahuja
Название: Managing Social Media Practices in the Digital Economy
ISBN: 1799821862 ISBN-13(EAN): 9781799821861
Издательство: Mare Nostrum (Eurospan)
Цена: 160770.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success. Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.

Автор: Ali Avan, Elbeyi Pelit, Hasan Huseyin Soybali
Название: HOSPITALITY & TOURISM: MANAGERIAL PERSPECTIVES & PRACTICES
ISBN: 363183490X ISBN-13(EAN): 9783631834909
Издательство: Peter Lang
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Цена: 74960.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

As a service-oriented industry and with its distinctive characteristics, tourism is based on experiences. It is necessary to provide the highest level of service and to keep the quality of interaction at a certain level. In the tourism industry, differentiation and new perspectives are needed in order to increase the quality of experiences and to have a different position in the minds of individuals than competitors. There is a crucial role of efficient management of business processes in order to ascertain this differentiation. Herein, especially in tourism and hospitality industry, the pursuance of new tendencies will provide substantial benefits to the relevant enterprises at all of these processes. From this point of view, with this book, the aim is to guide tourism organizations in terms of improving service encounter processes and quality of experiences by giving crucial tips about current managerial perspectives and practices.

Автор: Saavedra Claudio a.
Название: The Marketing Challenge for Industrial Companies: Advanced Concepts and Practices
ISBN: 3319808494 ISBN-13(EAN): 9783319808499
Издательство: Springer
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Цена: 121110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch.

Название: Handbook of contemporary marketing in china: theories & practices
ISBN: 1617616893 ISBN-13(EAN): 9781617616891
Издательство: Nova Science
Рейтинг:
Цена: 252370.00 T
Наличие на складе: Невозможна поставка.
Описание: Provides reviews of various marketing research areas in China. This book features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. It is suitable for those who are interested in contemporary China`s markets, marketing research and marketing practices.