Автор: Berkowitz, Eric N. Название: Essentials of Health Care Marketing 4 edf. ISBN: 1284094316 ISBN-13(EAN): 9781284094312 Издательство: Jones & Bartlett Рейтинг: Цена: 105590.00 T Наличие на складе: Поставка под заказ. Описание: The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market. This complete curriculum of marketing management tools and techniques is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. New to the Fourth Edition: Chapter 3 (Environment) heavily revised to include new health care delivery models, increased competition, foreign competitors, and health care reform. Chapter 4 now includes discussion of exchanges. Chapter 10 addresses increasing amount of system consolidation.
Название: Sustainable marketing concept in european smes ISBN: 1787540391 ISBN-13(EAN): 9781787540392 Издательство: Emerald Рейтинг: Цена: 104340.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The book provides knowledge of sustainable marketing tools in SMEs operating in the industry.
Автор: Cacciolatti, Luca Lee, Soo Hee Название: Entrepreneurial marketing for smes ISBN: 1137532564 ISBN-13(EAN): 9781137532565 Издательство: Springer Рейтинг: Цена: 97820.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge.
Автор: Cohen, Elaine Название: Sustainability reporting for smes ISBN: 1909293369 ISBN-13(EAN): 9781909293366 Издательство: Taylor&Francis Рейтинг: Цена: 34700.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Sustainability reporting can help companies make more money. Sustainability Reporting for SMEs shows you how. Reporting, done well, requires a company to make public a set of promises that bind the company to its sustainability commitments. By adopting a transparent approach to both business practice and reporting, SMES can gain significant business advantage, both in terms of more effective internal processes and in terms of reputation and business-building.Elaine Cohen provides guidance and tools for actual actions that will improve the sustainability impacts of your company, and a process for reporting that adds value which is much greater than the printed or online report itself. This book will help SMEs develop "the transparency habit" so that they both make more money and contribute more proactively to the sustainability of our society and planet.It is vital reading for SME owners and managers, entrepreneurs, business and sustainability students and teachers, and consultants. Sustainability managers in larger organisations will find this book helpful in assisting their organisations manage their supply chains which undoubtedly include several SMEs.
Автор: Cohen Название: Sustainability for SMEs ISBN: 1910174009 ISBN-13(EAN): 9781910174005 Издательство: Taylor&Francis Рейтинг: Цена: 163330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Sustainability for SMEs offers a comprehensive introduction to the key business cases and techniques for putting sustainability at the heart of your business strategy.
Small businesses make a significant collective impact on the environment and society - but only a tiny percentage of SMEs complete a sustainability report. Sustainability Reporting for SMEs will enable any SME to get up to speed on sustainability reporting and plot a course of action for their business. Elaine Cohen distils the latest and best thinking on sustainability reporting for SMEs, and offers a process for reporting that will deliver significant business advantage, both in terms of more effective internal processes and in terms of reputation, customer loyalty and business-building.
In many SMEs sustainability is one person's passion and responsibility. A large part of their job becomes selling sustainability to other people in the business. Strategic Sustainability offers arguments, information and tactics that will help that person get the buy-in they need to move sustainability forward in their business. Sustainability is of strategic importance to a business. This book makes an airtight case for why action is essential and how sustainability can help a business not only survive but thrive in competitive marketplaces.
The major environmental impact of most businesses derives from energy usage. There are many ways to make your organization's energy usage more sustainable. In Sustainable Energy Options for Business, Philip Wolfe outlines the best available options for (1) reducing energy use and (2) improving the sustainability of energy supply. After an introduction to regulatory drivers and management issues, Wolfe looks at energy opportunities in five key areas.
Название: Innovations in social marketing and public health communication ISBN: 3319198688 ISBN-13(EAN): 9783319198682 Издательство: Springer Рейтинг: Цена: 130430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Innovations in Social Marketing and Public Health Communication
Автор: Vanhaverbeke Название: Managing Open Innovation in SMEs ISBN: 1107073022 ISBN-13(EAN): 9781107073029 Издательство: Cambridge Academ Рейтинг: Цена: 104550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book uses in-depth case studies to provide a structured analysis of open innovation practices in small and medium-sized enterprises.
Автор: Rafael Perez-Uribe, Carlos Salcedo-Perez, David Ocampo-Guzman Название: Handbook of Research on Intrapreneurship and Organizational Sustainability in SMEs ISBN: 1522535438 ISBN-13(EAN): 9781522535430 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 286440.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Smaller companies are abundant in the business realm and outnumber large companies by a wide margin. Understanding the inner workings of small businesses offers benefits to the consumers and the economy.The Handbook of Research on Intrapreneurship and Organizational Sustainability in SMEs is a critical scholarly resource that examines the strategies and concepts that will assist small and medium-sized enterprises to achieve competitiveness. Featuring coverage on a broad range of topics such as financial management, corporate sustainability, and organizational culture, this publication is geared towards business managers, professionals, graduate students, and researchers working in the field of smaller-scale business development initiatives.
Автор: Hakikur Rahman, Isabel Ramos Название: SMEs and Open Innovation: Global Cases and Initiatives ISBN: 1613505191 ISBN-13(EAN): 9781613505199 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 180180.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: SMEs and Open Innovation: Global Cases and Initiatives unites knowledge on how SMEs can apply open innovation strategies to development by incorporating academic, entrepreneurial, institutional, research, and empirical cases. This book discusses diverse policy, economic, and cultural issues, including numerous opportunities and challenges surrounding open innovation strategies; studies relevant risks and risk management; analyzes SMEs evolution pattern on adopting open innovation strategies through available measurable criteria; and assists practitioners in designing action plans to empower SMEs.
Автор: Joana Coutinho Sousa, Jorge Gaspar Название: Knowledge-Driven Innovation in Start-Ups and SMEs: Emerging Research and Opportunities ISBN: 1522571558 ISBN-13(EAN): 9781522571551 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 170010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The world is witnessing an increase in innovation both in start-ups and in SMEs, and the implementation of innovation is having a substantial impact on the knowledge of the economy. The ability of human beings to create new knowledge can be defined as a basic skill in a global economy, which involves learning as an essential dynamism of the competition. Following this and considering the need for developing standards and guidelines for innovation, organizations have been working on developing and updating a set of documents to help the innovators and the innovative companies work better.Knowledge-Driven Innovation in Start-Ups and SMEs: Emerging Research and Opportunities is a collection of innovative research on the methods and applications of standardization and guideline creation in business innovation, such as those implemented by the Organisation for Economic Co-operation and Development (OECD). While highlighting topics including business analysis, market research, and intellectual property, this book is ideally designed for market researchers, business professionals, academicians, and students seeking current research on innovative processes and approaches for organizations.
Автор: Oyelaran-oyeyinka, Banji Lal, Kaushalesh Название: Smes and new technologies ISBN: 0230002013 ISBN-13(EAN): 9780230002012 Издательство: Springer Рейтинг: Цена: 107130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This books looks specifically at ICT adoption and learning trajectories in developing countries; a context characterized by skill deficiencies and weak institutional support. The authors employ a theoretical framework and research techniques to present firm-level evidence on learning in firms in an Internet-based production environment.
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