Success in Selling: Developing a World-Class Sales Ecosystem, Reza Sisakhti
Автор: Maziar Harry Название: Story Selling: Sage Advice and Common Sense about Sales and Success ISBN: 1683504100 ISBN-13(EAN): 9781683504108 Издательство: Неизвестно Цена: 13750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Fifty stories providing sage advice and common sense about sales and success.
Название: Developing a Sustainability Mindset in Management Education ISBN: 1783538171 ISBN-13(EAN): 9781783538171 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book presents the model of the `Sustainability Mindset` to help educators frame curricula to facilitate broad and deep systemic learning among current and future leaders. It is aimed at professors, faculty members, instructors, teaching assistants, researchers and doctoral students.
Название: Developing insights on branding in the b2b context ISBN: 178756276X ISBN-13(EAN): 9781787562769 Издательство: Emerald Рейтинг: Цена: 104340.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.
Название: Developing a sustainability mindset in management education ISBN: 1783537272 ISBN-13(EAN): 9781783537273 Издательство: Taylor&Francis Рейтинг: Цена: 39800.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book presents the model of the `Sustainability Mindset` to help educators frame curricula to facilitate broad and deep systemic learning among current and future leaders. It is aimed at professors, faculty members, instructors, teaching assistants, researchers and doctoral students.
Автор: Pablo Acosta, Takiko Igarashi, Rosechin Olfindo, Jan Rutkowski Название: Developing Socioemotional Skills for the Philippines` Labor Market ISBN: 1464811911 ISBN-13(EAN): 9781464811913 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 25040.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This study presents evidence on the role of socioemotional skills in the Philippine labor market. The analysis reveals that two-thirds of employers report difficult finding workers with adequate work ethics, interpersonal and communications skills; and that they are associated with higher daily earnings and employment.
Автор: Eric Stewart Harvey Название: Developing an Integrated Marketing Plan ISBN: 1634879252 ISBN-13(EAN): 9781634879255 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 48050.00 T Наличие на складе: Невозможна поставка. Описание: A guidebook to the entire process from beginning to end, Developing an Integrated Marketing Plan introduces the fundamentals of integrated marketing communications. It shows students how to put together a creative and effective integrated marketing communications plan that can be used by both marketers and their clients.
Автор: Eric Stewart Harvey Название: Developing an Integrated Marketing Plan ISBN: 1516520912 ISBN-13(EAN): 9781516520916 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 66840.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Developing an Integrated Marketing Plan introduces students to the fundamentals of integrated marketing communications. It shows readers how to create an effective integrated marketing communications plan that can be used by both marketers and their clients. Students learn how an integrated marketing plan functions in the overall marketing communication environment. The book discusses the role of the target market profile and how to define objectives and develop strategies. Other topics include establishing a budget and dealing with media objectives, strategy, and tactics. The final chapters cover evaluations of the plan and the importance of creating an integrated marketing communications campaign plan book. The second edition features new and expanded coverage throughout, as well as a new Chapter 2. This rewritten chapter prepares students to complete a hands-on activity as they read the book: the development of their own comprehensive integrated marketing plan, beginning with situation analysis and primary research, progressing through the development of marketing objectives, creative strategy, budget, and a media plan, and concluding with creative execution of the full plan. Based on the author's extensive experience as a professional marketer, Developing an Integrated Marketing Plan is well-suited to courses in marketing and advertising communication.
Автор: Nigel Chiweshe, Debbie Ellis Название: Strategic Marketing for Social Enterprises in Developing Nations ISBN: 1522590595 ISBN-13(EAN): 9781522590590 Издательство: Mare Nostrum (Eurospan) Цена: 146910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Many governments in developing nations are finding it nearly impossible to address challenges posed to their countries, including poverty, disease, and high levels of youth unemployment. Thus, social entrepreneurs are attempting to address these social challenges through the creation of social enterprises. However, further research is needed as to what social entrepreneurship is and how these enterprises can utilize and formulate marketing strategies. Strategic Marketing for Social Enterprises in Developing Nations provides innovative insights for an in-depth understanding of where marketing and social entrepreneurship interact, providing clarity as to what social entrepreneurship is as an organizational offering, what drives social entrepreneurship, and the formulation of marketing strategies for social enterprises. Highlighting topics such as income generating, marketing management, and media dependency theory, it is designed for managers, entrepreneurial advisors, entrepreneurs, industry professionals, practitioners, researchers, academicians, and students.
Автор: Stotlar, Dr. David K Nagel, Mark S Название: Developing successful sport marketing plans ISBN: 1940067340 ISBN-13(EAN): 9781940067346 Издательство: Gazelle Book Services Рейтинг: Цена: 68630.00 T Наличие на складе: Поставка под заказ. Описание: With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organisations to stand out from the competition. Combining theoretical foundation with real-world examples, this updated fifth edition guides readers through the sequential process of creating and implementing a winning marketing strategy -- including understanding the market environment, defining target markets, developing marketing objectives and strategies, and evaluating the plan. Esteemed scholar and author Mark S Nagel joins internationally recognised academician David Stotlar in writing the revised fifth edition that includes updated information and examples, interviews with sport marketing professionals to provide insight into the industry, and worksheets to provide a hands-on guide to assist students in crafting a sport marketing plan.
Название: E-Marketing in Developed and Developing Countries ISBN: 1466639547 ISBN-13(EAN): 9781466639546 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 180180.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. <em>E-Marketing in Developed and Developing Countries: Emerging Practices</em> aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.
Автор: Kindra G. S. Название: Marketing in Developing Countries (Rle Marketing) ISBN: 1138995649 ISBN-13(EAN): 9781138995642 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.
Автор: Johnston Mark W Название: Sales Force Management ISBN: 1138951722 ISBN-13(EAN): 9781138951723 Издательство: Taylor&Francis Рейтинг: Цена: 73490.00 T Наличие на складе: Нет в наличии. Описание: In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book’s reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It’s a contemporary classic, fully updated for modern sales management practice. Pedagogical features include:? Engaging breakout questions designed to spark lively discussion Leadership challenge assignments and mini-cases to help students understand and apply the principles they have learned in the classroom Leadership, Innovation, and Technology boxes that simulate real-world challenges faced by salespeople and their managers New Ethical Moment boxes in each chapter put students on the firing line of making ethical choices in sales Role Plays that enable students to learn by doing A selection of comprehensive sales management cases on the companion website A companion website features an instructor’s manual, PowerPoints, and other tools to provide additional support for students and instructors.
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