Автор: Gupta Sunil Название: Driving Digital Strategy: A Guide to Reimagining Your Business ISBN: 163369268X ISBN-13(EAN): 9781633692688 Издательство: INGRAM PUBLISHER SERVICES UK Рейтинг: Цена: 32390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Digital transformation is no longer news--it's a necessity.
Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways.
The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead.
For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way.
Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.
Автор: Holt Douglas Название: Cultural Strategy ISBN: 0199655855 ISBN-13(EAN): 9780199655854 Издательство: Oxford Academ Рейтинг: Цена: 33250.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry`s, Holt and Cameron show how the theory works as an actionable strategy.
Автор: Grant Robert M Название: Contemporary Strategy Analysis: Text and Cases Edition, 9th Edition ISBN: 1119120845 ISBN-13(EAN): 9781119120841 Издательство: Wiley Рейтинг: Цена: 59130.00 T Наличие на складе: Невозможна поставка. Описание: Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.
Автор: Kvint Название: Strategy for the Global Market ISBN: 1138892122 ISBN-13(EAN): 9781138892125 Издательство: Taylor&Francis Рейтинг: Цена: 73490.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book uses a strategic management lens to shed light on emerging markets. With a balance of theory and practical insight, the book describes the economic conditions that create emerging markets, a key to understanding how to develop and implement strategies that take advantage of the opportunities in these markets.
Автор: Bartlett, John Название: Essentials of managing risk ISBN: 1138288314 ISBN-13(EAN): 9781138288317 Издательство: Taylor&Francis Рейтинг: Цена: 38780.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
The Essentials of Managing Risk for Projects and Programmes is an indispensable, practical guide to the steps that lead to success in managing risk.
Risk management is particularly important for projects and programmes, since they all carry varying degrees of risk. The combination of uniqueness, constraints, assumptions, stakeholder expectations, changing environment, and human behaviour all conspire to make projects and programmes risky ventures. Rather than presenting new theories or techniques or tools, John Bartlett offers down-to-earth guidelines and proven methods to respond to risk appropriately.
Pick up and use this concise, intensely practical guide to develop a shared understanding, shared language and shared purpose across project managers, programme managers, sponsors, risk managers, project and programme board members and associated stakeholders in all your projects and programmes.
Автор: Vibrant Publishers Название: Business Strategy Essentials You Always Wanted To Know ISBN: 1946383988 ISBN-13(EAN): 9781946383983 Издательство: Gazelle Book Services Рейтинг: Цена: 41450.00 T Наличие на складе: Невозможна поставка. Описание: Business Strategy concepts explained in a simplified way. Fundamentals and important strategies included. Practical approach for application by business and working professionals. Business Strategy Essentials You Always Wanted To Know prepares new managers and leaders with building blocks of strategy. You will learn how to define strategy and how strategy differs at different levels of an organization. Identifying your companys current strategy and then being able to execute possible appropriate strategies is a key thing you will learn reading this book. You are given tools to assist you with some of the more challenging aspects of strategy such as environmental scanning, SWOT analysis, and strategy analysis. After you have learned how to execute some of these strategies, you will learn what organization structures fit best with specific strategies. These timeless elements of strategy will provide you the fundamentals with a 21st century point of view. Business Strategy Essentials You Always Wanted To Know gives you a look into the world of strategic management and some of its key elements. When you have completed reading this book you should be able to: Define strategic statements in an organization, understand its functions and elements; Understand industry life cycles and industry structures; Understand Porters Five Forces and its effect on strategic analysis and development; Understand strategy formulation and strategy levels; Understand strategy execution dos and donts; Read case studies and identify salient points. This Self-Learning Management Series intends to give a jump start to working professionals, whose job roles demand to have the knowledge imparted in a B-school but havent got a chance to visit one. This series is designed to address every aspect of business from HR to Finance to Marketing to Operations, be it any industry. Each book includes basic fundamentals, important concepts, standard and well-known principles as well as practical ways of application of the subject matter. The distinctiveness of the series lies in that all the relevant information is bundled in a compact form that is very easy to interpret.
Название: Business Strategy Essentials You Always Wanted To Know ISBN: 1949395715 ISBN-13(EAN): 9781949395716 Издательство: Неизвестно Рейтинг: Цена: 80450.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Business Strategy Essentials You Always Wanted To Know prepares new managers and leaders with the building blocks of business strategy. You will learn how to define strategy, different levels of strategy for the business versus departments, and how to plan tactics to implement those strategies.
You are given tools to assist you with some of the more challenging aspects of strategy such as environmental scanning, SWOT analysis, and strategy analysis. After you have learned how to execute some of these strategies, you will learn what organization structures fit best with specific strategies. These timeless elements of strategy will provide you the fundamentals with a 21st century point of view.
Business Strategy Essentials is part of the Management Essentials series that helps working professionals moving into management roles. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.
Автор: Fitzroy Название: Strategic Management ISBN: 1138849243 ISBN-13(EAN): 9781138849242 Издательство: Taylor&Francis Рейтинг: Цена: 73490.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Strategy is often the capstone class in a business education - dealing with the big questions of what companies decide to do - innovate, diversify, acquire or even to employ a range of these strategies.
Benefitting from an international author team, the latest edition of this textbook stands out in its global perspective. With an emphasis on value creation, integration of financial considerations alongside coverage of areas that are often missed in competitor texts, such as financial implications for strategy, corporate governance and business ethics. The book also integrates a wide range of in-depth case studies, including Siemens AG, Intel, the Volkswagen Group, PerkinElmer and the Tata Group.
Supplemented by a wide range of cutting edge online case studies and other internet resources, this text will provide students and their instructors with everything they need to succeed in this tough environment.
Автор: Sheridan Marcus Название: They Ask You Answer: A Revolutionary Content Marketing Strategy ISBN: 1119312973 ISBN-13(EAN): 9781119312970 Издательство: Wiley Рейтинг: Цена: 20050.00 T Наличие на складе: Нет в наличии. Описание: A revolutionary marketing strategy proven to drive sales and growth They Ask You Answer is a straightforward guide to fixing your current marketing strategy.
Автор: Bartlett, Christopher A. (harvard University, Mass Название: Transnational management ISBN: 1108436692 ISBN-13(EAN): 9781108436694 Издательство: Cambridge Academ Рейтинг: Цена: 54900.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Transnational Management offers an integrated framework describing the strategic tasks, organizational capabilities and management roles and responsibilities for successful and responsible managers of international businesses in today`s global environment. Original frameworks, influential concepts and practical examples are included throughout.
Автор: Reillier Laure Claire Название: Platform Strategy ISBN: 1472480244 ISBN-13(EAN): 9781472480248 Издательство: Taylor&Francis Рейтинг: Цена: 36740.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully.
Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models.
Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.
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