Автор: Grant Robert M Название: Contemporary Strategy Analysis: Text and Cases Edition, 9th Edition ISBN: 1119120845 ISBN-13(EAN): 9781119120841 Издательство: Wiley Рейтинг: Цена: 59130.00 T Наличие на складе: Невозможна поставка. Описание: Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.
Автор: Young, H.peyton Название: Individual strategy and social structure ISBN: 0691086877 ISBN-13(EAN): 9780691086873 Издательство: Wiley Рейтинг: Цена: 68640.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Neoclassical economics assumes that people are highly rational and can reason their way through even the most complex economic problems. This book shows how the cumulative experiences of many individuals coalesce over time into customs, norms, and institutions that govern economic and social life.
Автор: George S. Day Название: Wharton on Dynamic Competitive Strategy ISBN: 0471689572 ISBN-13(EAN): 9780471689577 Издательство: Wiley Рейтинг: Цена: 24280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book addresses one of the most pervasive issues on the corporate agenda: staying competitive. Wharton on Dynamic Competitive Strategy is not only a rich source of ideas and concepts but a valuable guide to help readers triumph in todaya s marketplace. George S. Day (Philadelphia, PA) is the Geoffrey T. Boisi Professor of Marketing.
Автор: Dalgic Tevflik Название: Customer-oriented Marketing Strategy: Theory and Practice ISBN: 1606495208 ISBN-13(EAN): 9781606495209 Издательство: McGraw-Hill Рейтинг: Цена: 21680.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This pioneering two-volume biography (1862) explores the genius of the groundbreaking Romantic landscape and historical painter and printmaker J. M. W. Turner (1775-1851). In Volume 1, the author Walter Thornbury (1828-76) traces Turner`s `art life` from cockney prodigy to Royal Academician. Volume 2 illuminates Turner`s work and character, examining his relationships in the art world.
Автор: Besanko D Название: Economics of Strategy 5e International Student Version ISBN: 0470484837 ISBN-13(EAN): 9780470484838 Издательство: Wiley Рейтинг: Цена: 49620.00 T Наличие на складе: Поставка под заказ. Описание: Economics of Strategy enables managers to perform a comprehensive analysis of a firm`s strategy using the necessary frameworks and tools. The fifth edition now includes a new introduction to the essential concepts from microeconomics that form the building blocks of strategy.
Автор: Nirmalya Kumar Название: Marketing as Strategy - The CEO`s Agenda for Driving Growth and Innovation ISBN: 1591392101 ISBN-13(EAN): 9781591392101 Издательство: McGraw-Hill Рейтинг: Цена: 30890.00 T Наличие на складе: Невозможна поставка. Описание: CEOs are more than frustrated by marketing`s inability to deliver results. Has the profession lost its relevance? This work argues that, while the function of marketing has lost ground, the importance of marketing as a mind-set-geared toward customer focus and market orientation-has gained momentum across the entire organization.
Автор: Hill, Mark Название: Marketing Strategy : The Thinking Involved ISBN: 141298730X ISBN-13(EAN): 9781412987301 Издательство: Sage Publications Рейтинг: Цена: 166850.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Goes beyond introducing students to marketing strategy concepts and theoriesby asserting that through developing their critical thinking and questioning skills they can develop more effective marketing strategies.
Автор: Thomas David B., Barlow Mike Название: The Executive`s Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business ISBN: 0470886021 ISBN-13(EAN): 9780470886021 Издательство: Wiley Рейтинг: Цена: 36950.00 T Наличие на складе: Поставка под заказ. Описание: Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies.
Автор: Orville Walker, John Mullins Название: Marketing Strategy: A Decision-Focused Approach ISBN: 1259010902 ISBN-13(EAN): 9781259010903 Издательство: McGraw-Hill Рейтинг: Цена: 65190.00 T Наличие на складе: Поставка под заказ. Описание: Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing`s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.
Автор: Esty Название: Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage ISBN: 0470393742 ISBN-13(EAN): 9780470393741 Издательство: Wiley Рейтинг: Цена: 22460.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: From the Publishers Weekly review: "Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically.
