Marketing Management: Indian Context Global Perspective, Ramaswamy, Namakumari

Автор: Berkowitz, Eric N.
Название: Essentials of Health Care Marketing 4 edf.
ISBN: 1284094316 ISBN-13(EAN): 9781284094312
Издательство: Jones & Bartlett
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Цена: 105590.00 T
Наличие на складе: Поставка под заказ.
Описание: The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market.
Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
This complete curriculum of marketing management tools and techniques is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation.
New to the Fourth Edition:

Chapter 3 (Environment) heavily revised to include new health care delivery models, increased competition, foreign competitors, and health care reform.
Chapter 4 now includes discussion of exchanges.
Chapter 10 addresses increasing amount of system consolidation.

Название: Innovations in social marketing and public health communication
ISBN: 3319198688 ISBN-13(EAN): 9783319198682
Издательство: Springer
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Цена: 130430.00 T
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Описание: Innovations in Social Marketing and Public Health Communication

Автор: Belz, F-M., Peattie, K.
Название: Sustainability Marketing - A Global Perspective, 2nd Edition
ISBN: 1119966191 ISBN-13(EAN): 9781119966197
Издательство: Wiley
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Цена: 49580.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The 2 nd edition of Sustainability Marketing: A Global Perspective continues to focus on different levels and disciplines of sustainability marketing including marketing, business and sustainability or environmental management.

Автор: Chatterjee Pradeep Kumar, Chatterjee Partho Pratim
Название: Marketing of Engineering Consultancy Services: A Global Perspective
ISBN: 079186183X ISBN-13(EAN): 9780791861837
Издательство: Mare Nostrum (Eurospan)
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Цена: 55440.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As the global economy and society undergoes a tectonic shift to post-industrial information society with knowledge capital as its new resource, marketing of services is concurrently experiencing a paradigm shift. This book blends the authors` decades of experience in the engineering consultancy service industry with scholarly excellence.

Автор: Maria-Teresa Lepeley, Katherina Kuschel, Nicholas J. Beutell, Nicky R.M. Pouw, Emiel L. Eijdenberg
Название: The Wellbeing of Women in Entrepreneurship: A Global Perspective
ISBN: 0367234386 ISBN-13(EAN): 9780367234386
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Women perform nearly two-thirds of total work (including household duties), comprise one-third of the formal labor force, but receive only one-tenth of the world income. This book brings together scholars to provide a unique global vision of the wellbeing of women entrepreneurs to foster sustainable development and inclusive societies.

Автор: Faisal Ahmed, M. Absar Alam
Название: Business Environment: Indian and Global Perspective
ISBN: 8120353331 ISBN-13(EAN): 9788120353336
Издательство: Mare Nostrum (Eurospan)
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Цена: 24950.00 T
Наличие на складе: Невозможна поставка.
Описание: Provides an holistic aproach to the subject of the business environment. The text provides an incisive insight into the subject via simple, elegant and explicit presentation that ties theory logically and rigorously with the practical aspects bearing on business environment.

Автор: Moid Sana, Dixit Shailja
Название: Internet Taxation and E-Retailing Law in the Global Context
ISBN: 1522537872 ISBN-13(EAN): 9781522537878
Издательство: Mare Nostrum (Eurospan)
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Цена: 189420.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As business becomes more globalized and developed within the era of the internet, marketing activities are affected by evolving technologies. Challenges arise in addressing the issues of cross-policy and cross-border business in the digital age.Internet Taxation and E-Retailing Law in the Global Context provides emerging research on the methods and approaches to determining the appropriate tax policies for e-retailers within the global framework. While highlighting topics such as cross-border taxation, digital economy, and online management, this publication explores the developing avenues of online financial analysis and taxation. This book is an important resource for business leaders, financial managers, investors, consumers, researchers, and professionals seeking current research on the different issues surrounding online business and e-commerce from an international standpoint.

Автор: R. Srinivasan
Название: Case Studies in Marketing: The Indian Context
ISBN: 9387472310 ISBN-13(EAN): 9789387472310
Издательство: Mare Nostrum (Eurospan)
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Цена: 24950.00 T
Наличие на складе: Невозможна поставка.
Описание: Presents twelve thoroughly updated cases chosen from the real business world, acquainting the readers with the key issues and problems in marketing, especially in the Indian context. The cases focus on competitiveness, product development, market strategies and international business.

Автор: Tollin
Название: Strategic Market Creation - A New Perspective on Marketing and Innovation Management
ISBN: 0470694270 ISBN-13(EAN): 9780470694275
Издательство: Wiley
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Цена: 53850.00 T
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Описание: Combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovation processes.

Автор: Majaro
Название: Marketing in Perspective (RLE Marketing)
ISBN: 1138787639 ISBN-13(EAN): 9781138787636
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients ? productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods ? both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.

Автор: Majaro Simon
Название: Marketing in Perspective (Rle Marketing)
ISBN: 1138980471 ISBN-13(EAN): 9781138980471
Издательство: Taylor&Francis
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Цена: 46950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients – productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods – both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.

Автор: Venkatakrishna V. Bellur; James W. Camerius; Brian
Название: Marketing Horizons: A 1980`s Perspective
ISBN: 3319385534 ISBN-13(EAN): 9783319385532
Издательство: Springer
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Цена: 121110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.