Practice Fields in Public Relations: The Panorama of Turkey, Umit Arklan
Автор: Silvia Название: Power Performance: Multimedia Storytelling for Journalism and Public Relations ISBN: 1405198699 ISBN-13(EAN): 9781405198691 Издательство: Wiley Рейтинг: Цена: 35850.00 T Наличие на складе: Поставка под заказ. Описание: Power Performance offers expert advice from a seasoned reporter on how to succeed as a journalist in the digital age. With profiles of successful practitioners in both the press and PR worlds, it offers examples of proven communication strategies.
Автор: Parry Pam Название: Eisenhower: The Public Relations President ISBN: 0739189298 ISBN-13(EAN): 9780739189290 Издательство: Bloomsbury Рейтинг: Цена: 91080.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Dwight D. Eisenhower is this nation`s most transformative public relations president, not because he was the best practitioner to occupy the Oval Office but because he embraced public relations as vital to American democracy. Understanding his belief in public relations is crucial to further understanding the man, the general, and the president.
Автор: Motion Judy, Heath Robert L., Leitch Shirley Название: Social Media and Public Relations: Fake Friends and Powerful Publics ISBN: 0415856264 ISBN-13(EAN): 9780415856263 Издательство: Taylor&Francis Рейтинг: Цена: 158230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare of the internet and the increasing expectations of powerful publics motivate it to more honestly engage to serve the public interest?
The purpose of this book is to examine the role of PR by exploring the myriad ways that social media is reshaping its conceptualization, strategies, and tactics. In particular, it explores the dichotomies of fake and authentic, powerless and powerful, meaningless and meaningful. It exposes transgressions committed by practitioners--the paucity of digital literacy, the lack of understanding of the norms of social media, naivety about corporate identity risks, and the overarching emphasis on spin over authentic engagement. But it also shows the power that closely networked social media users have to insert information and opinion into discussions and force "false PR friends" to be less so.
This timely, challenging, and fascinating book will be of interest to all students, researchers, and practitioners in Public Relations, Media, and Communication Studies.
Winner of the 2016 NCA PRIDE Award for best book
Название: Ethical Practice of Social Media in Public Relations ISBN: 113830591X ISBN-13(EAN): 9781138305915 Издательство: Taylor&Francis Рейтинг: Цена: 47970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book provides the much needed research to understand social media`s impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations.
Автор: William Wray Carney, Colin Babiuk, Mark Hunter LaVigne Название: In the News, 3rd edition: The Practice of Media Relations in Canada ISBN: 1772124117 ISBN-13(EAN): 9781772124118 Издательство: Gazelle Book Services Рейтинг: Цена: 48610.00 T Наличие на складе: Невозможна поставка. Описание: Third edition of the "go-to" textbook on media relations, demonstrating a proactive and planned approach.
Автор: Davis Aeron Название: Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding ISBN: 0745639836 ISBN-13(EAN): 9780745639833 Издательство: Wiley Рейтинг: Цена: 20050.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.
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