Analyzing Attachment and Consumers` Emotions: Emerging Research and Opportunities, Giuseppe Pedeliento

Автор: Joana Coutinho de Sousa
Название: Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities
ISBN: 1522548343 ISBN-13(EAN): 9781522548348
Издательство: Mare Nostrum (Eurospan)
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Цена: 160770.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Examines the issues involved in the field of neuromarketing, including models, technologies, and methodology. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors.

Автор: Vipin Nadda, Sumesh Dadwal, Roya Rahimi
Название: Promotional Strategies and New Service Opportunities in Emerging Economies
ISBN: 1522522069 ISBN-13(EAN): 9781522522065
Издательство: Mare Nostrum (Eurospan)
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Цена: 180180.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Examines the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academics, practitioners, researchers, students, marketers, and government officials.

Автор: Alc?ntara-Pilar, Del Barrio-Garc
Название: Analyzing The Cultural Diversity Of Consumers In The Global Marketplace
ISBN: 1466682620 ISBN-13(EAN): 9781466682627
Издательство: Mare Nostrum (Eurospan)
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Цена: 194040.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base.Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.

Автор: Muhammad Sabbir Rahman, Mahmud Habib Zaman, Md Afnan Hossain
Название: Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities
ISBN: 1522578919 ISBN-13(EAN): 9781522578918
Издательство: Mare Nostrum (Eurospan)
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Цена: 150610.00 T
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Описание: The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by these SMEs is the lack of competitive service offerings for their target customers due to unstandardized products and a lack of consumer engagement and strategies.Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities is an essential reference source that provides guidelines on how SMEs can achieve sustainability through positive marketing outcomes and effective customer services. Featuring research on the assessment of SMEs’ customer service expectation, listening to customers through qualitative research, service quality model and its marketing implications, integrated marketing communications for SME environments, effective service encounters, and relationship developing strategies for SMEs, this publication provides new models for managers, industry professionals, academicians, and researchers.

Автор: El-Gohary & Eid
Название: Emerging Research On Islamic Marketing And Tourism In The Global Economy
ISBN: 1466662727 ISBN-13(EAN): 9781466662728
Издательство: Mare Nostrum (Eurospan)
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Цена: 199590.00 T
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Описание: As the Middle East continues to grow as a predominant force within the international marketplace, research into Islamic practices and culture is necessary to promote business success in the region.Emerging Research on Islamic Marketing and Tourism in the Global Economy offers in-depth perspectives on the influence of Islam on consumer behavior, the travel industry, product development, and the promotion of goods and services.Focusing on current trends and tools, comprehensive interviews, questionnaires, and emerging research, this book is an essential reference source for academicians, entrepreneurs, policymakers, university students, and educators interested in research surrounding the impact of Islam on business.

Автор: Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi
Название: Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities
ISBN: 1522551433 ISBN-13(EAN): 9781522551430
Издательство: Mare Nostrum (Eurospan)
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Цена: 141370.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.

Автор: Rouzies Dominique, Onyemah Vincent
Название: Sales Force Compensation: Trends and Research Opportunities
ISBN: 1680834886 ISBN-13(EAN): 9781680834888
Издательство: Неизвестно
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Цена: 55170.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Salespeople`s success is critical to their organisations` performance. Sales Force Compensation reviews the many insights provided by empirical research to date, some of which are just emerging in the marketing literature.