Mass Communication and Journalism, Sandra M. Martinez

Автор: Fang
Название: A History of Mass Communication
ISBN: 1138173746 ISBN-13(EAN): 9781138173743
Издательство: Taylor&Francis
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Цена: 178640.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This exciting new text traces the common themes in the long and complex history of mass communication. It shows how the means of communicating grew out of their eras, how they developed, how they influenced the societies of those eras, and how they have continued to exert their influence upon subsequent generations. The book is divided into six periods which are identified as 'Information Revolutions' writing, printing, mass media, entertainment, the 'toolshed' (which we call 'home' now), and the Information Highway. In looking at the ways in which the tools of communication have influenced and been influenced by social change, A History of Mass Communication provides students of media and journalism with a strong sense of the way their chosen field affects how society functions. Providing a broad-based approach to media history, Dr. Fang encourages the reader to take a careful look at where our culture is headed through the tools we use to communicate with one another.A History of Mass Communication is not only the most current text on communication history, but also an invaluable resource for anyone interested in how methods of communication affect society.

Автор: Machlis
Название: Practical R for Mass Communication and Journalism
ISBN: 1138726915 ISBN-13(EAN): 9781138726918
Издательство: Taylor&Francis
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Цена: 57150.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: People working in the media deal with data constantly. Journalists who are interested in improving their data skills will find this book useful. The book will concentrate on teaching R and will not go into statistical details. Data sets and projects chosen for the book are especially important in the journalism market.

Автор: Alexandra Prentiss
Название: Journalism and Mass Communication
ISBN: 1680945025 ISBN-13(EAN): 9781680945027
Издательство: Mare Nostrum (Eurospan)
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Цена: 141370.00 T
Наличие на складе: Невозможна поставка.
Описание: Addresses a variety of salient issues pertaining to journalism and mass communication, beginning with a macro discussion of the subject and its effects on society in an increasingly globalized world. Interspersed throughout the book are case studies relevant to the topic. Some problems in mass communication and journalism, including stereotyping and access are also discussed.

Автор: Robert Trager, Susan Dente Ross, Amy Reynolds
Название: The Law of Journalism and Mass Communication (Fifth Edition)
ISBN: 1506303412 ISBN-13(EAN): 9781506303413
Издательство: Sage Publications
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Цена: 100320.00 T
Наличие на складе: Поставка под заказ.
Описание: The latest edition of this comprehensive guide to US media law.

Автор: Lester Paul Martin
Название: Digital Innovations for Mass Communications
ISBN: 041566294X ISBN-13(EAN): 9780415662949
Издательство: Taylor&Francis
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Цена: 56130.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

In every field of mass communications--advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting--professionals understand the importance of storytelling. Regardless of whether the finished product is a commercial, an in-depth investigative piece, a public service campaign, an independent documentary, a travelogue, or a collection of photographs, effective storytelling requires a combination of creativity, empathy, and expertise. Through the innovative technologies and techniques described in this textbook, students will learn how to turn passive readers and viewers into engaged and regular users.