Media Today: Mass Communication in a Converging World, Joseph Turow
Новое издание
Автор: Turow, Joseph (university Of Pennsylvania, Usa) Название: Media today ISBN: 0367680297 ISBN-13(EAN): 9780367680299 Издательство: Taylor&Francis Цена: 84710 T Описание: This eighth edition of Joseph Turow`s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives.
Старое издание
Автор: Turow Название: Media Today ISBN: 041553643X ISBN-13(EAN): 9780415536431 Издательство: Taylor&Francis Цена: 32150 T
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Наличие на складе: Есть Описание: "Turow’s Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. There’s a companion website, too, and a password-protected website for instructors."—Philip Kemp, Times Higher Education Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook’s focus on consuming media, to give students an insider’s perspective on how media businesses operate. How exactly does Google profit from web searches? What will a magazine look like five years from now? Informative and engaging, Media Today, Fifth Edition, is characterized by its focus on: Convergence: In addition to separate chapters on the Internet and the Video Games industry, coverage of convergence and its impact is incorporated into every chapter. Consumer Education: Media Literacy questions ask students to consider their roles as a media consumer and potential media creator. Comprehensive Media Industry Coverage: Historical timelines in the print book and on the companion website track the development of each media industry, giving students an overview of a particular industry at a glance. Contemporary, Student-friendly Examples: New culture and media boxes help students think about the impact of media industries on their own lives and globally. Joseph Turow—who has been teaching Intro to Mass Communication for well over a decade—demonstrates the many ways that media convergence and the pervasiveness of the Internet have blurred distinctions between and among various media. From newspapers to video games or social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
Автор: Turow Joseph Название: Media Today ISBN: 1138928461 ISBN-13(EAN): 9781138928466 Издательство: Taylor&Francis Цена: 64300 T Наличие на складе: Нет в наличии. Описание:
Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book's media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From newspapers to video games and social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
Автор: Turow Название: Media Today ISBN: 041553643X ISBN-13(EAN): 9780415536431 Издательство: Taylor&Francis Цена: 32150.00 T Наличие на складе: Есть Описание: "Turow’s Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. There’s a companion website, too, and a password-protected website for instructors."—Philip Kemp, Times Higher Education Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook’s focus on consuming media, to give students an insider’s perspective on how media businesses operate. How exactly does Google profit from web searches? What will a magazine look like five years from now? Informative and engaging, Media Today, Fifth Edition, is characterized by its focus on: Convergence: In addition to separate chapters on the Internet and the Video Games industry, coverage of convergence and its impact is incorporated into every chapter. Consumer Education: Media Literacy questions ask students to consider their roles as a media consumer and potential media creator. Comprehensive Media Industry Coverage: Historical timelines in the print book and on the companion website track the development of each media industry, giving students an overview of a particular industry at a glance. Contemporary, Student-friendly Examples: New culture and media boxes help students think about the impact of media industries on their own lives and globally. Joseph Turow—who has been teaching Intro to Mass Communication for well over a decade—demonstrates the many ways that media convergence and the pervasiveness of the Internet have blurred distinctions between and among various media. From newspapers to video games or social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
Автор: Raleigh Sam Название: Communication Theories: Methods and Applications in Mass Media ISBN: 1682854957 ISBN-13(EAN): 9781682854952 Издательство: Неизвестно Цена: 160930.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book discusses the fundamental as well as modern approaches of communication studies. It describes in detail the various concepts and application of this area in the modern scenario. Communication studies refer to that part of academic sciences which deals with the study of the different forms of human communications. It is divided into three sub-fields namely verbal communication, written communication and non-verbal communication. This book provides in-depth knowledge about the various branches of communication. It contains topics related to the theories and techniques of communication. The book will assist researchers and students in this field.
Автор: Ami Ayalon Название: The Arabic Print Revolution: Cultural Production and Mass Readership ISBN: 1316606023 ISBN-13(EAN): 9781316606025 Издательство: Cambridge Academ Рейтинг: Цена: 33790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Ayalon analyses how the advent of mass printing shaped the intellectual and cultural movements of the time, and how it encouraged the creation of new forms of literary heritage. This unique presentation is essential for students and scholars of Arab intellectual and literary history, especially the `nahda`.
Автор: Summers Trystan Название: Media, Mass Communication and Society ISBN: 1682851931 ISBN-13(EAN): 9781682851937 Издательство: Неизвестно Цена: 166290.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Media and mass communication are the most significant modes of public information delivery and provide platforms for discussion of socially relevant issues. The chapters included in this book provide comprehensive insights into this field by discussing topics such as globalization, cultural and social impact of media, news and infotainment, types of media, public opinion, and emerging trends in media and communication technology. Various theories and researches have been included in this book that will enhance the understanding of this topic. It is appropriate for students seeking detailed information as well as for professionals engaged in this area.
Автор: Raleigh Sam Название: Dynamics of Mass Media and Communication ISBN: 1632407183 ISBN-13(EAN): 9781632407184 Издательство: Неизвестно Цена: 164090.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Mass communication refers to the flow of information via mass media. The aim of such communication is to pass on significant information at the same time to people across the globe. Print media such as newspaper and magazines, broadcast media such as radio and television, digital media such as mobile communications and Internet, and outdoor media such as billboards and placards are the most common forms of mass media used for communication. There has been rapid progress in this field and its applications are also increasing. Some of the diverse topics covered in this book address the varied branches that fall under this category. It will prove to be immensely beneficial to students and researchers in this field.
Автор: Gillett Название: Competition, Regulation, and Convergence ISBN: 0805834842 ISBN-13(EAN): 9780805834840 Издательство: Taylor&Francis Рейтинг: Цена: 91860.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The current state of research in telecommunications policy, covering competition, regulation, and integration of media carriers. For scholars, policy makers, and businesspeople involved with future direction and policy decisions in telecommunications
Автор: Hsia Название: Mass Communications Research Methods ISBN: 1138954047 ISBN-13(EAN): 9781138954045 Издательство: Taylor&Francis Рейтинг: Цена: 224570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.
Автор: Baxter Wade Название: Media and Mass Communication ISBN: 1632406381 ISBN-13(EAN): 9781632406385 Издательство: Неизвестно Цена: 142640.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book on media and mass communication discusses the recent technical developments that have affected media portrayal, media transmission methods and media consumption technologies. Advancement of technology plays an important role in the way media is received. Broadcasting and similar technologies of circulation make the media an important part of our daily lives. Some of the diverse topics covered in this book address the varied branches that fall under this category. From theories to research to practical applications, case studies related to all contemporary topics of relevance to this discipline have been presented in this text. With state-of-the-art inputs by acclaimed experts of this field, this book targets students and professionals. It is a complete source of knowledge on the present status of this important field.
Автор: Minabere Ibelema Название: Mass Media and Society in a Changing World ISBN: 1935551078 ISBN-13(EAN): 9781935551072 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 100280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Books on mass media and society are often too elementary or too academic for upper-level undergraduate students.This anthology occupies the middle ground: The articles are both scholarly and readable. They represent various methodological approaches, including historical and critical/cultural studies, as well as qualitative and quantitative analyses. What the articles have in common is that they provide scholarly insight without overly specialized vocabulary. In effect, the volume is intended to be accessible to upper-level undergraduates, while also providing cutting-edge scholarship for graduate students and scholars. A number of intertwined themes link the articles. The most important is the far-reaching impact of the libertarian philosophy on the development of the mass media—and the latter’s intersection with cultural transformation. The second is the transactional nature of mass media and society, with the two institutions interlocked in a loop of mutual impact. Closely related is the impact of communication technology, from Gutenberg’sprinting press in the 15th century to the digital technology of the 21st century. The book also includes a summary of the major theories of mass communication.
Автор: Joseph Turow Название: Media Today: Mass Communication in a Converging World ISBN: 1138579831 ISBN-13(EAN): 9781138579835 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Невозможна поставка. Описание: This seventh edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives. The book’s media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. The first part examines the media world as a whole, while the second delves deep into key media industries, such as the movie, book and video game industries. This new edition includes critical expanded coverage of social media, as well as updated figures, tables, and pedagogy, including key terms and further activities. Media Today is an excellent introduction to the world of media in the digital age. From news media to video games and social networking to mobile platforms, it provides students with the tools they need to understand and critique the media they encounter and consume. Extensive pedagogical materials also make this a highly teachable book, well suited to the classroom. The accompanying website has also been updated with new student and instructor resources, including chapter recaps, recommended readings, and instructor’s manual.
Автор: Turow Joseph Название: Media Today ISBN: 1138928461 ISBN-13(EAN): 9781138928466 Издательство: Taylor&Francis Рейтинг: Цена: 64300.00 T Наличие на складе: Нет в наличии. Описание:
Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book's media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From newspapers to video games and social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
Автор: Altheide, David L. Название: Media Edge : Media Logic and Social Reality ISBN: 1433126443 ISBN-13(EAN): 9781433126444 Издательство: Peter Lang Рейтинг: Цена: 43430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book challenges social science to address the most important social change since the industrial revolution: the mediated communication order. More of our everyday lives and social institutions reflect the compelling media logic that resonates through conversation, interaction, marketing, as well as social programs, issues and foreign policy. We are beyond the time when people take into account media matters; rather, media matters are now incorporated as a kind of social form in routine and extraordinary activities. This thesis was first laid out in ‘Media Logic’, co-authored with Robert P. Snow in 1979. Thirty-five years on, Altheide discusses his recent thinking about how media logic and mediation is a basic element in constructing social reality. From the internet to the NSA, he shows how media logic has transformed audiences into personal networks guided by social media. He argues that we have reached the media edge as social media have all but eviscerated the audience as a significant factor in the communication equation; mediated communication is increasingly about media performances and individual selection to promote identity.
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