Media Today: Mass Communication in a Converging World, Joseph Turow
Новое издание
Автор: Turow, Joseph (university Of Pennsylvania, Usa) Название: Media Today: Mass Communication in a Converging World 8th ISBN: 0367680327 ISBN-13(EAN): 9780367680329 Издательство: Taylor&Francis Цена: 178640 T Наличие на складе: Нет в наличии. Описание: Consistently examines the business of media through the paradigm of production-distribution-exhibition in a way that no other book does, giving students a more thorough understanding of how media industries work and the vocabulary they need to talk about them. - Engagingly written with examples that are familiar to students, helping them better connect to the content and understand their role as media consumers and producers. - Coverage of convergence and its impact is incorporated into every chapter.
- A range of pedagogical materials in the print book and online help students become savvy media consumers and producers, including historical timelines of each media industry; media literacy questions that develop students' critical thinking skills; case studies that bring theory to life; and study aids including flashcards and practice quizzes.
Автор: Turow Название: Media Today ISBN: 041553643X ISBN-13(EAN): 9780415536431 Издательство: Taylor&Francis Цена: 32150.00 T Наличие на складе: Есть Описание: "Turow’s Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. There’s a companion website, too, and a password-protected website for instructors."—Philip Kemp, Times Higher Education Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook’s focus on consuming media, to give students an insider’s perspective on how media businesses operate. How exactly does Google profit from web searches? What will a magazine look like five years from now? Informative and engaging, Media Today, Fifth Edition, is characterized by its focus on: Convergence: In addition to separate chapters on the Internet and the Video Games industry, coverage of convergence and its impact is incorporated into every chapter. Consumer Education: Media Literacy questions ask students to consider their roles as a media consumer and potential media creator. Comprehensive Media Industry Coverage: Historical timelines in the print book and on the companion website track the development of each media industry, giving students an overview of a particular industry at a glance. Contemporary, Student-friendly Examples: New culture and media boxes help students think about the impact of media industries on their own lives and globally. Joseph Turow—who has been teaching Intro to Mass Communication for well over a decade—demonstrates the many ways that media convergence and the pervasiveness of the Internet have blurred distinctions between and among various media. From newspapers to video games or social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
Автор: Raleigh Sam Название: Dynamics of Mass Media and Communication ISBN: 1632407183 ISBN-13(EAN): 9781632407184 Издательство: Неизвестно Цена: 164090.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Mass communication refers to the flow of information via mass media. The aim of such communication is to pass on significant information at the same time to people across the globe. Print media such as newspaper and magazines, broadcast media such as radio and television, digital media such as mobile communications and Internet, and outdoor media such as billboards and placards are the most common forms of mass media used for communication. There has been rapid progress in this field and its applications are also increasing. Some of the diverse topics covered in this book address the varied branches that fall under this category. It will prove to be immensely beneficial to students and researchers in this field.
Автор: Gillett Название: Competition, Regulation, and Convergence ISBN: 0805834842 ISBN-13(EAN): 9780805834840 Издательство: Taylor&Francis Рейтинг: Цена: 91860.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The current state of research in telecommunications policy, covering competition, regulation, and integration of media carriers. For scholars, policy makers, and businesspeople involved with future direction and policy decisions in telecommunications
Автор: Hsia Название: Mass Communications Research Methods ISBN: 1138954047 ISBN-13(EAN): 9781138954045 Издательство: Taylor&Francis Рейтинг: Цена: 224570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.
Автор: Baxter Wade Название: Media and Mass Communication ISBN: 1632406381 ISBN-13(EAN): 9781632406385 Издательство: Неизвестно Цена: 142640.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book on media and mass communication discusses the recent technical developments that have affected media portrayal, media transmission methods and media consumption technologies. Advancement of technology plays an important role in the way media is received. Broadcasting and similar technologies of circulation make the media an important part of our daily lives. Some of the diverse topics covered in this book address the varied branches that fall under this category. From theories to research to practical applications, case studies related to all contemporary topics of relevance to this discipline have been presented in this text. With state-of-the-art inputs by acclaimed experts of this field, this book targets students and professionals. It is a complete source of knowledge on the present status of this important field.
Автор: Minabere Ibelema Название: Mass Media and Society in a Changing World ISBN: 1935551078 ISBN-13(EAN): 9781935551072 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 100280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Books on mass media and society are often too elementary or too academic for upper-level undergraduate students.This anthology occupies the middle ground: The articles are both scholarly and readable. They represent various methodological approaches, including historical and critical/cultural studies, as well as qualitative and quantitative analyses. What the articles have in common is that they provide scholarly insight without overly specialized vocabulary. In effect, the volume is intended to be accessible to upper-level undergraduates, while also providing cutting-edge scholarship for graduate students and scholars. A number of intertwined themes link the articles. The most important is the far-reaching impact of the libertarian philosophy on the development of the mass media—and the latter’s intersection with cultural transformation. The second is the transactional nature of mass media and society, with the two institutions interlocked in a loop of mutual impact. Closely related is the impact of communication technology, from Gutenberg’sprinting press in the 15th century to the digital technology of the 21st century. The book also includes a summary of the major theories of mass communication.
Автор: Luther, Catherine A. Lepre, Carolyn Ringer Clark, Naeemah Название: Diversity in u.s. mass media ISBN: 1119234018 ISBN-13(EAN): 9781119234012 Издательство: Wiley Рейтинг: Цена: 47520.00 T Наличие на складе: Поставка под заказ. Описание:
An updated edition of the comprehensive resource that covers the various areas associated with representations of diversity within the mass media
The second edition of Diversity in U.S. Mass Media presents a review of the evolution and the many issues surrounding portrayals of social groups in the mass media of the United States. Unfortunately, all too often mass media depictions play a crucial role in shaping our views about individuals and social groups. Filled with instructive insights into the ways social groups are represented through the mass media, Diversity in U.S. Mass Media offers a better understanding of groups and individuals different from ourselves.
The revised second edition is filled with recent, illustrative examples from the media. Comprehensive in scope, the authors address a wide range of issues that include representations of race/ethnicity, gender, sexual orientation, disability, class, and religion in films, television, and the press. The authors encourage readers to question what is being presented and explore the extent to which they agree with the perspectives that are described.
Diversity in U.S. Mass Media is an important resource that:
Offers an understanding of how various social groups are being represented in the mass media
Explores how diverse communities inform and intersect with one another
Draws on updated studies on the topic and presents original research and observations
Includes new chapters on media portrayals of mixed race relationships and multiracial/multiethnic people and representations of religion and faith
Accompanied by a companion website for instructors including many useful pedagogical tools, such as a test bank, viewing list, exercises, and sample syllabi
Revised and updated, the second edition of Diversity in U.S. Mass Media offers a broad perspective on the myriad issues that influence how the media portrays social groups. Throughout the text, the authors show consistencies as well as differences in media representations of minority groups in the United States.
Автор: Walsh-childers, Kim Название: Mass media and health ISBN: 1138925608 ISBN-13(EAN): 9781138925601 Издательство: Taylor&Francis Рейтинг: Цена: 47970.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Mass Media and Health: Examining Media Impact on Individuals and the Health Environment covers media health influences from a variety of angles, including the impact on individual and public health, the intentionality of these effects, and the nature of the outcomes. Author Kim Walsh-Childers helps readers understand the influence that mass media has on an individual's health beliefs and, in turn, their behaviors. She explains how public health policy can be affected, altering the environment in which a community's members make choices, and discusses the unintentional health effects of mass media, examining them through the strategic lens of news framing and advocacy campaigns.
Written for students across a variety of disciplines, Mass Media and Health will serve as primary reading for courses examining the broader view of mass media and health impacts, as well as providing supplemental reading for courses on health communication, public health campaigns, health journalism, and media effects.
Автор: Altheide, David L. Название: Media Edge : Media Logic and Social Reality ISBN: 1433126443 ISBN-13(EAN): 9781433126444 Издательство: Peter Lang Рейтинг: Цена: 43430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book challenges social science to address the most important social change since the industrial revolution: the mediated communication order. More of our everyday lives and social institutions reflect the compelling media logic that resonates through conversation, interaction, marketing, as well as social programs, issues and foreign policy. We are beyond the time when people take into account media matters; rather, media matters are now incorporated as a kind of social form in routine and extraordinary activities. This thesis was first laid out in ‘Media Logic’, co-authored with Robert P. Snow in 1979. Thirty-five years on, Altheide discusses his recent thinking about how media logic and mediation is a basic element in constructing social reality. From the internet to the NSA, he shows how media logic has transformed audiences into personal networks guided by social media. He argues that we have reached the media edge as social media have all but eviscerated the audience as a significant factor in the communication equation; mediated communication is increasingly about media performances and individual selection to promote identity.
Автор: Joseph Turow Название: Media Today: Mass Communication in a Converging World ISBN: 1138593842 ISBN-13(EAN): 9781138593848 Издательство: Taylor&Francis Рейтинг: Цена: 81650.00 T Наличие на складе: Невозможна поставка. Описание: This seventh edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives. The book’s media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. The first part examines the media world as a whole, while the second delves deep into key media industries, such as the movie, book and video game industries. This new edition includes critical expanded coverage of social media, as well as updated figures, tables, and pedagogy, including key terms and further activities. Media Today is an excellent introduction to the world of media in the digital age. From news media to video games and social networking to mobile platforms, it provides students with the tools they need to understand and critique the media they encounter and consume. Extensive pedagogical materials also make this a highly teachable book, well suited to the classroom. The accompanying website has also been updated with new student and instructor resources, including chapter recaps, recommended readings, and instructor’s manual.
Автор: Turow Joseph Название: Media Today ISBN: 1138928461 ISBN-13(EAN): 9781138928466 Издательство: Taylor&Francis Рейтинг: Цена: 64300.00 T Наличие на складе: Нет в наличии. Описание:
Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book's media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From newspapers to video games and social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
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