A fun, nostalgic look at the great American stores of yesteryear and their rise and fall.
The wealthy and leisured lady of the 1920s shopped in a palatial downtown department store with a restaurant, beauty parlor, movie theater, and live orchestra--the harried suburban mom of today rushes her purchases through the self-checkout at the big box store. The Great American Shopping Experience explains how this transformation happened in a fascinating and entertaining history of the growth and decline of America's massive retail empires.
From the humble 19th century dry goods store to the majestic department stores of the early 20th century to the shopping malls and outlet stores of today, The Great American Shopping Experience tells the romantic story of Americans' relentless pursuit of the better bargain, surveying the changing fashions, social ideals, and marketing innovations that created shopping as we know it.
The Great American Shopping Experience also takes a nostalgic look back at the stores we loved, from the small regional stores that were gobbled up to the big chains that still survive today. If you've ever wondered what happened to your favorite store, The Great American Shopping Experience has the answers.
A popular history that is both fun and compelling, The Great American Shopping Experience tells an epic story of capitalism's powers of creative destruction, the repeated transformation of American society, fortunes made and unmade--and takes a fond look back at the great times and amazing deals we had along the way.
Автор: Chastain Bill Название: The Target Story: How the Iconic Big Box Store Hit the Bullseye and Created an Addictive Retail Experience ISBN: 1400218942 ISBN-13(EAN): 9781400218943 Издательство: McGraw-Hill Рейтинг: Цена: 17150.00 T Наличие на складе: Невозможна поставка. Описание: Imagine if you could be a fly on the wall as a family enterprise becomes one of the most successful companies in the world. The Target Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the big box store to become the retail giant it is today.
Автор: Chastain Bill Название: Target Story: How the Iconic Big Box Store Hit the Bullseye and Created an Addictive Retail Experience ISBN: 1400232740 ISBN-13(EAN): 9781400232741 Издательство: Gazelle Book Services Цена: 13790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Imagine if you could be a fly on the wall as a family enterprise becomes one of the most successful companies in the world. The Target Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the big box store to become the retail giant it is today.
Автор: Heil Название: Employee Management and Customer Service in the Retail Industry ISBN: 047172324X ISBN-13(EAN): 9780471723240 Издательство: Wiley Рейтинг: Цена: 158350.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Employee Management and Customer Service in the Retail Industry, by Gary Heil and Chris Thomas, attempts to combine the psychology of dealing with employees and customers with the practical realities of managing a retail business.
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Автор: Chevalier Michel, Mazzalovo Gerald Название: Luxury Brand Management in Digital and Sustainable Times ISBN: 1119706289 ISBN-13(EAN): 9781119706281 Издательство: Wiley Рейтинг: Цена: 58080.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: "As the demand for management know-how among luxury firms continues to grow, more and more business schools are also offering specialized programs for managing luxury brands. This comprehensive reference book will be essential for anyone looking to pursue a career in the expansive and global industry of luxurious products and services"--
Автор: Mosca, Fabrizio , Civera, Chiara Название: Digital Channels and Social Media Management in Luxury Markets ISBN: 0367890666 ISBN-13(EAN): 9780367890667 Издательство: Taylor&Francis Рейтинг: Цена: 48990.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book will enable readers to gain a clear insight into how the luxury goods market operates and amongst other things, focuses on: recent internet and social media strategies adopted by luxury companies and their brands;how luxury companies manage their communication and distribu
Автор: Wided Batat Название: Digital Luxury: Transforming Brands and Consumer Experiences ISBN: 1526458942 ISBN-13(EAN): 9781526458940 Издательство: Sage Publications Рейтинг: Цена: 45400.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.
Автор: Wided Batat Название: Digital Luxury: Transforming Brands and Consumer Experiences ISBN: 1526458934 ISBN-13(EAN): 9781526458933 Издательство: Sage Publications Рейтинг: Цена: 132000.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.
Автор: Mason Tim Название: Omnichannel Retail: How to Build Winning Stores in a Digital World ISBN: 0749498110 ISBN-13(EAN): 9780749498115 Издательство: Неизвестно Рейтинг: Цена: 117250.00 T Наличие на складе: Невозможна поставка. Описание: Understand the importance of bringing the power of digital and the omnichannel experience to everyday shopping, and learn how to deliver an instant, profitable, bricks and mortar retail solution.
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