Автор: Eric Ries Название: The Lean Startup: How Constant Innovation Creates Radically Successful Businesses ISBN: 0670921602 ISBN-13(EAN): 9780670921607 Издательство: Random House - Penguin Рейтинг: Цена: 13190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Most new businesses fail. But most of those failures are preventable. This title offers a fresh approach to business that`s being adopted around the world. It describes learning what your customers really want, testing your vision continuously, and adapting and adjusting before it`s too late.
Автор: Gallagher, Leigh Название: The Airbnb Story ISBN: 0753545594 ISBN-13(EAN): 9780753545591 Издательство: Random House - Penguin Рейтинг: Цена: 13190.00 T Наличие на складе: Невозможна поставка. Описание: In 2008, two broke art school graduates and their coder-whiz friend set up a platform that - in less than a decade - became the largest provider of accommodations in the world.
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on -validated learning, - rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
Автор: Blank Steve, Dorf Bob Название: The Startup Owner`s Manual: The Step-By-Step Guide for Building a Great Company ISBN: 0984999302 ISBN-13(EAN): 9780984999309 Издательство: Неизвестно Цена: 0.00 T Наличие на складе: Невозможна поставка. Описание: Это настоящая энциклопедия для всех предпринимателей, открывающая секрет успеха стартапов — революционную методику развития потребителей Стива Бланка.Вам надо как можно раньше выйти из офиса и проверить свою бизнес-модель на реальных потребителях, внося в первоначальную идею изменения, иногда весьма значительные, а затем опять выйти и проверить новую модель — и никогда не прекращать этот процесс итераций. Книга Стива Бланка и Боба Дорфа не только описывает самый передовой опыт создания стартапов, но и дает четкую методику того, как создаются новые бизнесы, шаг за шагом.Это самый фундаментальный и авторитетный курс в мире по созданию и управлению стартапом. Авторы разработали уникальную методику развития потребителей, которая поможет вам достичь успеха. Методика, созданная Стивом Бланком и развитая Бобом Дорфом, уже помогла тысячам предпринимателей во всем мире. В книге даются отдельные рекомендации как для товаров, продаваемых через традиционные каналы сбыта, так и для продаж через Интернет и мобильные каналы. Книга дополнена кейсом из российской практики, который наглядно доказывает, что предложенная методика работает и в нашей стране.Эту книгу стоит зачитать до дыр каждому, кто уже открыл свое дело или только думает об этом. У вас не получится избежать ошибок, но авторы расскажут, как минимизировать их вред.
Автор: Carreyrou John Название: Bad Blood: Secrets and Lies in a Silicon Valley Startup ISBN: 1984833634 ISBN-13(EAN): 9781984833631 Издательство: Random House (USA) Рейтинг: Цена: 18390.00 T Наличие на складе: Невозможна поставка. Описание: The full inside story of the breathtaking rise and shocking collapse of Theranos, the multibillion-dollar biotech startup, by the prize-winning journalist who first broke the story and pursued it to the end, despite pressure from its charismatic CEO and threats by her lawyers. In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the female Steve Jobs: a brilliant Stanford dropout whose startup "unicorn" promised to revolutionize the medical industry with a machine that would make blood testing significantly faster and easier. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at more than $9 billion, putting Holmes's worth at an estimated $4.7 billion. There was just one problem: The technology didn't work. A riveting story of the biggest corporate fraud since Enron, a tale of ambition and hubris set amid the bold promises of Silicon Valley.
Автор: Stephen R. Poland Название: Founder`s Pocket Guide: Startup Valuation ISBN: 1938162048 ISBN-13(EAN): 9781938162046 Издательство: Неизвестно Рейтинг: Цена: 9800.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This guide is designed to be an introduction and quick reference to early-stage startup valuation topics.
For many early-stage entrepreneurs assigning a pre-money valuation to your startup is one of the more daunting tasks encountered during the fundraising quest. This guide reviews all of the key topics around early-stage startup valuation and provides step-by-step examples for several valuation methods.
In more detail, this Founder's Pocket Guide helps startup founders learn:
- What a startup valuation is and when you need to start worrying about it. - Key terms and definitions associated with valuation, such as pre-money, post-money, and dilution. - How investors view the valuation task, and what their expectations are for early-stage companies. - How the valuation fits with your target raise amount and resulting founder equity ownership. - How to do the simple math for calculating valuation percentages. - How to estimate your company valuation using several accepted methods. - What accounting valuation methods are and why they are not well suited for early-stage startups.
To put a business on the map, nothing beats great marketing. No matter how original your idea or ambitious your dreams, the company will stall without a plan to spread the word, build momentum, and drive sales. But how many entrepreneurs excel at marketing? If you are like most, you are focused on building your product or service...and don't know how to execute a marketing strategy or measure the results. No one is better positioned than Inc. to help you get up to speed fast. For years, Inc. has covered the innovative marketing used by thousands of tiny startups that turned into household names. Now, Marketing Your Startup shares these compelling stories and spotlights strategies for igniting growth, including how: Dollar Shave Club mastered the inexpensive viral video-- and rocketed to success - Casper combined content marketing, creative branding, and old-fashioned subway ads to convince consumers to buy mattresses a whole new way - SoulCycle's obsessive fixation on their brand fueled their rise from spin studio to cult-like fitness sensation Through firsthand insights from founders and helpful how-to guidelines, you'll learn to define your brand, market position, and customers, then unleash the right mix of tactics through the right channels: social media, email and direct mail, content marketing, SEO, media ads, events, guerilla marketing, influencers, cause marketing, and more. Whether you've got a robust budget or you're bootstrapping your way to the top, Marketing Your Startup gives you the tools to launch an empire.
After two decades of research on founders, a bestselling book on the subject, and experience teaching and mentoring thousands of students in this field, Noam Wasserman is a prominent authority on startups. Hearing from countless readers and students that his insights helped them with important life decisions, beyond the incubator and boardroom, Wasserman brings us a new book that applies to everyday life his research on the methods of successful startup founders.
Like entrepreneurs, we all deal with uncertainty, tough decision-making, and necessary problem-solving. Whether we freelance or work for large organizations, whether we're married or single, have kids or not, we must be able to think on our feet, assess risks and opportunities, and recruit others to help us navigate them. This book offers important advice for envisioning change in our lives--from contemplating the next step in a relationship to making a radical career move--and managing changes to which we've already committed. We can learn to recognize our own well-worn patterns and keep our tendencies and habits in check, recruit a personal taskforce--our own board of directors--to advise us, and plan ahead for growth. With his extensive database of entrepreneurship case studies--from Pandora to Twitter to Nike--complemented with data on 20,000 founders, Wasserman is able to go deeply into the entrepreneurial mindset and show us how startups provide specific lessons for crafting our most successful lives.
Автор: Weisfeld Brian, Kear Nicole C. Название: The Startup Squad ISBN: 1250180414 ISBN-13(EAN): 9781250180414 Издательство: Macmillan USA/Holtzbrink(MPS) Рейтинг: Цена: 4900.00 T Наличие на складе: Невозможна поставка. Описание: Girls mean business in the first book of a series about four girls starting a small business, learning about friendship, and working as a team.
Автор: Weisfeld Brian, Kear Nicole C. Название: The Startup Squad ISBN: 1250180406 ISBN-13(EAN): 9781250180407 Издательство: Неизвестно Цена: 15630.00 T Наличие на складе: Невозможна поставка. Описание:
Girls mean business in a brand-new middle grade series about friendship and entrepreneurship
All the great leaders had to start somewhere. And Theresa ("Resa" for short) is starting with the lemonade stand competition her teacher assigned to the class--but making it a success is going to be a lot harder than Resa thinks.
The prize: line-skipping tickets to Adventure Central. The competition: Val, Resa's middle school nemesis. And the biggest obstacle to success: Resa's own teammates. Harriet is the class clown, Amelia is the new girl who thinks she knows best, and Didi is Resa's steadfast friend--who doesn't know the first thing about making or selling lemonade. The four of them quickly realize that the recipe for success is tough to perfect--but listening to each other is the first step. And making new friends might be the most important one...
The back of each book features tips from the Startup Squad and an inspirational profile of a girl entrepreneur
An Imprint Book
"I loved this story of girls finding their way in the world of entrepreneurship." --Ann M. Martin, author of The Baby-Sitters Club series and Newbery Honor winner A Corner of the Universe
"The Startup Squad encourages girls to dream big, work hard, and rely on each other to make good things happen. It teaches them how to succeed--and reminds all of us that girls mean business " --Sheryl Sandberg, COO of Facebook and founder of LeanIn.Org and OptionB.Org
"A great read that is fast-paced, fun, and empowering. The Startup Squad comes complete with a treasure trove of tips for starting a business." --Katherine Applegate, Newbery Medal-winning author of The One and Only Ivan
