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Marketing Your Startup: The Inc. Guide to Getting Customers, Gaining Traction, and Growing Your Business, Covel Simona


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Цена: 21140.00T
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Автор: Covel Simona
Название:  Marketing Your Startup: The Inc. Guide to Getting Customers, Gaining Traction, and Growing Your Business
ISBN: 9780814439302
Издательство: McGraw-Hill
Издательство: Amacom
Классификация: ISBN-10: 0814439306
Обложка/Формат: Paperback
Страницы: 256
Вес: 0.27 кг.
Дата издания: 07.06.2018
Язык: English
Размер: 226 x 152 x 20
Поставляется из: США
Описание: Let Inc. catapult your company to success.

To put a business on the map, nothing beats great marketing. No matter how original your idea or ambitious your dreams, the company will stall without a plan to spread the word, build momentum, and drive sales.

But how many entrepreneurs excel at marketing? If you are like most, you are focused on building your product or service...and dont know how to execute a marketing strategy or measure the results. No one is better positioned than Inc. to help you get up to speed fast. For years, Inc. has covered the innovative marketing used by thousands of tiny startups that turned into household names. Now, Marketing Your Startup shares these compelling stories and spotlights strategies for igniting growth, including how:

Dollar Shave Club mastered the inexpensive viral video-- and rocketed to success - Casper combined content marketing, creative branding, and old-fashioned subway ads to convince consumers to buy mattresses a whole new way - SoulCycles obsessive fixation on their brand fueled their rise from spin studio to cult-like fitness sensation

Through firsthand insights from founders and helpful how-to guidelines, youll learn to define your brand, market position, and customers, then unleash the right mix of tactics through the right channels: social media, email and direct mail, content marketing, SEO, media ads, events, guerilla marketing, influencers, cause marketing, and more.

Whether youve got a robust budget or youre bootstrapping your way to the top, Marketing Your Startup gives you the tools to launch an empire.



How to make and decorate 30 fabulous picture frames

Автор: Hill, Simona
Название: How to make and decorate 30 fabulous picture frames
ISBN: 1844765946 ISBN-13(EAN): 9781844765942
Издательство: Неизвестно
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Цена: 5270.00 T
Наличие на складе: Невозможна поставка.
Описание: A complete guide to everything you need to know about creating beautiful frames with a variety of ideas for paint effects and decoration. Family pictures are a vital part of any home, and the design and use of frames is an essential decorative feature. The best ones show off their contents to great effect while adding to the styling of the room. Learning to make frames is a satisfying and rewarding craft, and this practical book shows you all you need to know to make the perfect frame for any environment and occasion. Split into three chapters, the book begins with Cardboard, Tin, Wire and Paper which explains the basics of picture framing, from choosing mounts, using mouldings, cutting glass, fitting up a frame and deciding on a style. In this section the projects include a pretty Swirly Mirror and an unusual Bottle Cap Mirror Frame. Next is Fabric, Beads and Flowers, which offer a multitude of ways of decorating frames, such as a lovely Pressed-Leaf Frame and a gorgeous Padded Silk Picture Frame. Finally, Plaster, Clay and Mosaic, a more challenging media, but the end results are stunning. There are many projects to try, from a funky Geometric Clay Frames and an appealing Modelled Flower Garden Frame through to a beautiful Mediterranean Mirror and a unique Grotto Frame so you wont be short of ideas. Whether you want to frame photographs, paintings or objects, this book features a superb range of frames for you to make. Complete with comprehensive guidance on materials and equipment and over 30 projects to guide and inspire, all shown step-by-step in more than 340 colour photographs, this is an indispensable book for crafts enthusiasts everywhere. A step-by-step project book with over 30 practical and inspirational ideas for fabulous frames All the projects are illustrated with over 340 superb colour pictures and detailed photographs of the finished results so that you can see exactly what you are aiming to achieve Includes information on the materials and equipment you will need, and hints and helpful advice on skills and techniques Projects range from traditional cross-over frames and a Seaside Papier Mache Frame and a gleaming Metal Foil Frame to Bead Encrusted Frames and a Fun Felt Frame


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