Автор: Reillier Laure Claire Название: Platform Strategy ISBN: 1472480244 ISBN-13(EAN): 9781472480248 Издательство: Taylor&Francis Рейтинг: Цена: 36740.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully.
Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models.
Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.
Автор: Rene Teichmann; Franz Lehner Название: Mobile Commerce ISBN: 3642627285 ISBN-13(EAN): 9783642627286 Издательство: Springer Рейтинг: Цена: 56590.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Rene Teichmann; Franz Lehner Название: Mobile Commerce ISBN: 3540427406 ISBN-13(EAN): 9783540427407 Издательство: Springer Рейтинг: Цена: 56590.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Pablo Noriega; Carles Sierra Название: Agent Mediated Electronic Commerce ISBN: 3540659552 ISBN-13(EAN): 9783540659556 Издательство: Springer Рейтинг: Цена: 65210.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Electronic Commerce, as a gamut of activities involving electronic transactions performed over a network via software that may be more or less autonomous, is an emerging reality. The second-generation software agents now entering the scene hold great promise for the further advancement of electronic commerce.
Автор: B. Lemire Название: Dress, Culture and Commerce ISBN: 0333652045 ISBN-13(EAN): 9780333652046 Издательство: Springer Рейтинг: Цена: 172350.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This work examines a trade that covered the backs of sailors and soldiers, that shirted labouring men and skirted working women, that employed legions of needlewomen and supplied retailers with new consumer wares. The agents in this trade included military contractors for clothing, female outworkers and dealers in used clothes.
Автор: Efraim Turban; Judy Strauss; Linda Lai Название: Social Commerce ISBN: 331936670X ISBN-13(EAN): 9783319366708 Издательство: Springer Рейтинг: Цена: 74530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:
Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)
Supplementary text in marketing, management or Information Systems disciplines
Training courses in industry
Support resources for researchers and practitioners in the fields of marketing, management and information management
The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems.
Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor's Manual, a test bank and five online tutorials.
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