Автор: J?rg Link Название: Mobile Commerce ISBN: 3642624219 ISBN-13(EAN): 9783642624216 Издательство: Springer Рейтинг: Цена: 39180.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Mobile Commerce geh rt zu den vieldiskutierten Themen, bei denen eine gro e Unsicherheit bez glich der zuk nftigen Entwicklung festzustellen ist. Dieses Buch soll helfen, die Unsicherheit zu reduzieren und eine kommerzielle Nutzung des M-Commerce zu erm glichen. Dazu werden die Bestimmungsfaktoren der zuk nftigen Entwicklung und einer erfolgreichen kommerziellen Nutzung analysiert sowie zentrale Teilaspekte des Einsatzes mobiler Endger te dargestellt. Es wird deutlich, dass M-Commerce kein "Modethema," sondern der Beginn einer langfristigen Entwicklung hin zum "Electronic Aided Acting" ist, und damit elektronische Unterst tzung sowohl bei gesch ftlichen Kommunikations- und Transaktionsprozessen als auch in Alltagssituationen und Notlagen beinhaltet. Ebenso deutlich wird, dass sich auch im M-Commerce kommerzielle Erfolge nur von jenen Unternehmen erzielen lassen, welche bestimmte Regeln des strategischen Marketing und Marketing-Controlling befolgen.
Автор: Pelet Jean-Eric Название: Mobile Platforms, Design, and Apps for Social Commerce ISBN: 152252469X ISBN-13(EAN): 9781522524694 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 208830.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: While social interactions were once a personal endeavor, more contact is now done virtually. Mobile technologies are an ever-expanding area of research which can benefit users on the organizational level, as well as the personal level. Mobile Platforms, Design, and Apps for Social Commerce is a critical reference source that overviews the current state of personal digital technologies and experiences. Highlighting fascinating topics such as M-learning applications, social networks, mHealth applications and mobile MOOCs, this publication is designed for all academicians, students, professionals, and researchers that are interested in discovering more about how the use of mobile technologies can aid in human interaction.
Название: Mobile Commerce: Concepts, Methodologies, Tools, and Applications ISBN: 1522525998 ISBN-13(EAN): 9781522525998 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 2032800.00 T Наличие на складе: Невозможна поставка. Описание: Provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.
Автор: In Lee Название: Mobile Applications and Knowledge Advancements in E-Business ISBN: 1466619600 ISBN-13(EAN): 9781466619609 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 180180.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Mobile Applications and Knowledge Advancements in E-Business covers emerging e-business theories, architectures, and technologies that are emphasized to stimulate and disseminate cutting-edge information into research and business communities in a timely fashion. The secondary objective of this publication is to develop a comprehensive framework of e-business by taking a multidisciplinary approach to understanding e-business and its implications on businesses and economies. This book will serve as an integrated e-business knowledge base for those who are interested in learning about the advancement of e-business theory and practice through a variety of research methods including theoretical, experimental, case, and survey research methods.
Автор: A.V. Senthil Kumar, Hakikur Rahman Название: Mobile Computing Techniques in Emerging Markets: Systems, Applications and Services ISBN: 1466600802 ISBN-13(EAN): 9781466600805 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 184800.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Mobile Computing Techniques in Emerging Markets: Systems, Applications and Services provides the latest research and best practices in the field of mobile computing. Theoretical and pragmatic viewpoints on mobile computing offer guidance for professionals using this book to inform their practices. A solid foundation on mobile computing and an expansive vision of its possibilities combine to promote understanding and the successful implementation of mobile computing techniques in emerging markets.
Автор: Rene Teichmann; Franz Lehner Название: Mobile Commerce ISBN: 3642627285 ISBN-13(EAN): 9783642627286 Издательство: Springer Рейтинг: Цена: 56590.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Mehdi Khosrow-Pour Название: Optimizing Current Practices in E-Services and Mobile Applications ISBN: 1522550267 ISBN-13(EAN): 9781522550266 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 204210.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In the modern world of mobile applications, the expansion of e-services, self-services, and mobile communication constantly allows for new multidisciplinary developments in academia and industry. Optimizing Current Practices in E-Services and Mobile Applications is a critical scholarly resource that examines issues in the production management, delivery, and consumption of e-services. Featuring coverage on a broad range of topics, such as marketing, management, social media, and entrepreneurship, this book is an ideal resource for professionals, researchers, academicians, and industry consultants with an interest in the emergence of e-services.
Автор: Reillier Laure Claire Название: Platform Strategy ISBN: 1472480244 ISBN-13(EAN): 9781472480248 Издательство: Taylor&Francis Рейтинг: Цена: 36740.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully.
Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models.
Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.
Автор: Raymond Frost Judy Strauss & Название: E-marketing ISBN: 1292000414 ISBN-13(EAN): 9781292000411 Издательство: Pearson Education Рейтинг: Цена: 81360.00 T Наличие на складе: Невозможна поставка. Описание: For courses in Internet Marketing or E-marketing This book teaches marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment. It brings traditional marketing coverage up-to-date with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective. The focus is on the Internet and other technologies that have had a profound effect on how marketing is approached today. Included is coverage of marketing planning; legal and global environments; e-marketing strategy; and marketing mix and customer relationship management strategy and implementation issues. A major revision, this seventh edition reflects the disruption to the marketing field brought about by social media. As such it covers many new topics that represent the changes in e-marketing practice in the past two years. Because of the ever-changing landscape of the Internet, the authors suggest reading this book, studying the material, and then going online to learn more about topics of interest. Features: Better understanding of new concepts in today’s electronic marketplace is accomplished as the book puts that new terminology into traditional marketing frameworks. Readers are encouraged to exercise critical thinking and attention to their own online behavior in order to better understanding the e-marketer’s perspective, strategies, and tactics–to think like a marketer. Although the focus is on e-marketing in the United States, readers also see a global perspective in the coverage of market developments in both emerging and developed nations. An entire chapter devoted to law and ethics, and contributed by a practicing attorney, updates readers on the latest changes in this critical area. Readers are guided in learning a number of e-marketing concepts with the help of some outstanding pedagogical features:-Marketing concept grounding helps readers make the connection between tradition and today. Material in each chapter is structured around a principle of marketing framework, followed by a look at how the internet has changed the structure or practice, providing an ideal bridge from previously learned material.-Learning objectives set the pace and the goals for the material in each chapter.-Best practices from real companies tell success stories, including new examples of firms doing it right.-Graphical frameworks serve as unique e-marketing visual models illustrating how each chapter fits among others.-Chapter summaries help readers review and refresh the material covered.-Key terms are identified in bold text within the chapter to alert readers to their importance.-Review and discussion questions are another device to be used for refreshing readers’ understanding of the material in the chapter.-Web activities at the end of each chapter help readers become further involved in the content.-This revision reflects the disruption to the marketing field based on social media. A major revision from the sixth edition, it includes many new topics, as dictated by changes in e-marketing practice in the past two years.-Three important Appendices include internet adoption statistics, a thorough glossary, and book references. NEW. Students get a broader look at social media as it is now integrated throughout the book, instead of confined to one chapter. NEW. A look a new business models continues and strengthens the approach of learning from real life examples. Added and described in detail are such models as social commerce (and Facebook commerce), mobile commerce and mobile marketing, social CRM, crowsourcing, and many important be less pervasive models such as crowfunding, freemium, and flash sales. NEW.Chapters 12, 13 and 14 were completely rewritten to reflect the move from traditional marketing communication tools to the way practitioners current describe IMC online: owned, paid and earned media. NEW. Readers see examples of many new and interesting technologies that are today providing marketing opportunities, both in the Web 2.0 and 3.0 sections. NEW. The chapter-opening vignettes continue to play an important role in illustrating key points. Two new vignettes and new discussion questions about each chapter opening vignette are included. NEW.Included are many new images in every chapter, plus updated “Let’s Get Technical” boxes. NEW.Other chapter-specific additions that further enhance understanding of the concepts include:-More social media performance metrics (Ch. 2)-“Big data” and social media content analysis (Ch. 6)-New consumer behavior theory and “online giving” as a new exchange activity (Ch. 7)-Social media for brand building (Ch. 9)-App pricing and web page pricing tactics (Ch. 10)
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