Автор: Kapferer Jean Noel Название: Luxury Strategy, 2 ed. ISBN: 0749464917 ISBN-13(EAN): 9780749464912 Издательство: Kogan Page Рейтинг: Цена: 67730.00 T Наличие на складе: Нет в наличии. Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.
Автор: Pierre-Yves Donze Название: Selling Europe to the World: The Rise of the Luxury Fashion Industry, 1980-2020 ISBN: 1350335789 ISBN-13(EAN): 9781350335783 Издательство: Bloomsbury Academic Рейтинг: Цена: 23220.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oreal or new start-ups such as Richard Mille.
How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.
Автор: Studente, Sylvie Название: Contemporary Issues in Luxury Brand Management ISBN: 0367859289 ISBN-13(EAN): 9780367859282 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Название: Contemporary issues in luxury brand management ISBN: 0367859300 ISBN-13(EAN): 9780367859305 Издательство: Taylor&Francis Рейтинг: Цена: 42870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today.
Автор: Gardetti Miguel Angel, Giron Maria Eugenia Название: Sustainable Luxury and Social Entrepreneurship: More Stories from the Pioneers ISBN: 1783533560 ISBN-13(EAN): 9781783533565 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book profiles transformational individuals blazing a trail in the sustainable luxury business. It shows us that luxury products need not wreak destruction on the environment and the communities who manufacture them. There are entrepreneurs who are well motivated to break the rules and promote disruptive solutions.
Автор: Pinkhasov Misha Название: Real Luxury ISBN: 1137395567 ISBN-13(EAN): 9781137395566 Издательство: Springer Рейтинг: Цена: 37260.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Real Luxury examines what a `luxury brand` is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors` hands-on experience in the industry.
Автор: Gardetti, Miguel Angel Название: Sustainable Luxury and Social Entrepreneurship Volume II ISBN: 1783533714 ISBN-13(EAN): 9781783533718 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Massi Marta, Turrini Alex Название: The Artification of Luxury Fashion Brands: Synergies, Contaminations, and Hybridizations ISBN: 3030261239 ISBN-13(EAN): 9783030261238 Издательство: Springer Рейтинг: Цена: 60550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels.
Автор: Cabigiosu Anna Название: Digitalization in the Luxury Fashion Industry: Strategic Branding for Millennial Consumers ISBN: 3030488128 ISBN-13(EAN): 9783030488123 Издательство: Springer Рейтинг: Цена: 121110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The luxury fashion industry is one of the best performing and fastest growing industries in today`s business landscape, and is set to continue expanding over the next years.
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Автор: Mill?n Planelles, David Название: Strategic Luxury Management ISBN: 0367858371 ISBN-13(EAN): 9780367858377 Издательство: Taylor&Francis Рейтинг: Цена: 40820.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.
Автор: Conrady Roland, Ruetz David, Aeberhard Marc Название: Luxury Tourism: Market Trends, Changing Paradigms, and Best Practices ISBN: 3030598926 ISBN-13(EAN): 9783030598921 Издательство: Springer Цена: 55890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Over the past two decades, through unprecedented levels of prosperity and changing values, luxury tourism has transformed into a new consumption pattern. It shows how the concept of luxury has shifted from material to immaterial dimensions, and outlines new trends that will shape the luxury market in the future.
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