Strategic Luxury Management, Mill?n Planelles, David

Автор: Kapferer Jean Noel
Название: Luxury Strategy, 2 ed.
ISBN: 0749464917 ISBN-13(EAN): 9780749464912
Издательство: Kogan Page
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Цена: 67730.00 T
Наличие на складе: Нет в наличии.
Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.

Автор: Ramirez Rafael
Название: Strategic Reframing
ISBN: 0198820666 ISBN-13(EAN): 9780198820666
Издательство: Oxford Academ
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Цена: 26920.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This bookprovides clear information and guidance on how to do scenario planning to support strategy and public policy. The book describes the Oxford Scenario Planning Approach (OSPA), an intellectually rigorous and practical methodolgy.

Автор: Ainslie
Название: Picoeconomics: The Strategic Interaction of Successive Motivational States within the Person
ISBN: 0521158702 ISBN-13(EAN): 9780521158701
Издательство: Cambridge Academ
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Цена: 46470.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Originally published in 1992, this book examines an elementary human paradox: that we are endangered by our own wishes. Dr. Ainslie examines the basic tendency for humans to form temporary preferences for the poorer but earlier of two goals, when the poorer goal is closer at hand.

Автор: Teece, David J. (University of California at Berke
Название: Managing Intellectual Capital: Organizational, Strategic and Policy Dimensions
ISBN: 0198295421 ISBN-13(EAN): 9780198295426
Издательство: Oxford Academ
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Цена: 41170.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The astute management of technology is essential for firms who wish to compete within the new economy. In this in-depth study, David Teece considers how firms can exploit technological innovation, protecting their intellectual capital, while staying ahead of the competition.

Автор: Mill?n Planelles, David
Название: Strategic Luxury Management
ISBN: 0367858347 ISBN-13(EAN): 9780367858346
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.

Автор: McDonald Warren G., Wayland Michael S.
Название: Strategic Analysis for Healthcare Concepts and Practical Applications, Second Edition
ISBN: 1640552162 ISBN-13(EAN): 9781640552166
Издательство: Mare Nostrum (Eurospan)
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Цена: 33440.00 T
Наличие на складе: Невозможна поставка.
Описание: Strategic planning encompasses much more than simply writing up a strategic plan and calling it a day. Successful strategic planning also requires developing the analytical skills leaders need to overcome current challenges while figuring out how to thrive well into the future. This book shows the way. Strategic Analysis for Healthcare: Concepts and Practical Applications presents a straightforward, step-by-step approach to strategic analysis and strategy development in healthcare. Through its clear explanations of theoretical concepts, supported by examples and applied exercises, the book provides readers with practical methods for developing healthcare strategy. This second edition includes the following new features and more: a brand-new chapter on population heath, an increasingly important approach to value-based care; three additional new chapters on strategic directional indicators, strategy selection and justification, and implementation plans and contingency planning; a substantially rewritten chapter on financial fit assessment and projection; and significant updates to many sections and topics, including financial analysis, competitive benchmarking, and organizational culture. With its short, engaging chapters, this workbook can be used as a stand-alone, applied-learning tool or in conjunction with an additional textbook. Perforated pages allow for easy use of the exercises as gradable assignments. The authors also mapped specific chapters from this book that can be taught alongside two other Health Administration Press titles, Strategic Healthcare Management, Planning and Execution, Second Edition, and Healthcare Strategic Planning, Fourth Edition. Leaders must be able to assess and strategically manage change in healthcare, as well as envision the future from a predictive, competitive, and visionary perspective. This book is designed to provide current and future leaders alike with the knowledge and guidance to do so.

Автор: Hill Charles
Название: Strategic Management: Theory & Cases
ISBN: 1305502272 ISBN-13(EAN): 9781305502277
Издательство: Cengage Learning
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Цена: 85530.00 T
Наличие на складе: Нет в наличии.
Описание: This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 12th edition features an increased emphasis on the changing global economy and its role in strategic management. The appendix walks students through the case-analysis process, and explains key ratios that managers use to compare the performance of firms. The high-quality case study program contains 31 cases covering small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, India's Tata Group, Sangamo's development of a gene editing cure for HIV, Skullcandy, Uber, Microsoft, Google, and Staples. When paired with this student-centric text, the MindTap learning solution will prepare the next generation of strategic leaders.

Автор: Bailey, Catherine (professor In Work And Employment, King`s College London.) Mankin, David (academic Consultant Specializing In Online Learning For Ka
Название: Strategic human resource management
ISBN: 0198705409 ISBN-13(EAN): 9780198705406
Издательство: Oxford Academ
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Цена: 71800.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The well-respected author team strike the ideal balance between the latest academic theory and real-world practice, making this the most applied SHRM textbook written in an eminently student-friendly format.

Автор: Hill/Schilling/Jones
Название: Strategic management theory cases intgra
ISBN: 0357033841 ISBN-13(EAN): 9780357033845
Издательство: Cengage Learning
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Цена: 71800.00 T
Наличие на складе: Нет в наличии.
Описание: MindTap for Hill/Schilling/Jones' Strategic Management: Theory & Cases, 13th helps you learn on your terms. INSTANT ACCESS IN YOUR POCKET. Take advantage of the MindTap Mobile App to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes. MINDTAP HELPS YOU CREATE YOUR OWN POTENTIAL. GEAR UP FOR ULTIMATE SUCCESS. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you�ll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. MINDTAP HELPS YOU OWN YOUR PROGRESS. MAKE YOUR TEXTBOOK YOURS. No one knows what works for you better than you. Highlight key text, add notes and create custom flashcards. When it�s time to study, everything you�ve flagged or noted can be gathered into a guide you can organize.

Автор: Cabigiosu Anna
Название: Digitalization in the Luxury Fashion Industry: Strategic Branding for Millennial Consumers
ISBN: 3030488128 ISBN-13(EAN): 9783030488123
Издательство: Springer
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Цена: 121110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The luxury fashion industry is one of the best performing and fastest growing industries in today`s business landscape, and is set to continue expanding over the next years.

Автор: Cabigiosu Anna
Название: Digitalization in the Luxury Fashion Industry: Strategic Branding for Millennial Consumers
ISBN: 3030488098 ISBN-13(EAN): 9783030488093
Издательство: Springer
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Цена: 121110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The luxury fashion industry is one of the best performing and fastest growing industries in today`s business landscape, and is set to continue expanding over the next years.

Автор: Ranga Love, Professor Launce
Название: The Ghost of Luxury: Strategic Luxury Brand Management
ISBN: 1947752197 ISBN-13(EAN): 9781947752191
Издательство: Неизвестно
Цена: 64360.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

'Luxury' is possibly the most maltreated word ever. From luxury water to luxury toothpicks, it has been widely accepted as 'the prefix' around the globe. It is a universal understanding now that the term 'luxury' means different to different individuals. It is also not clandestine anymore that it can and will never have a touchstone definition. This being the absolute truth, it becomes even more taxing for a luxury brand to appease every point of view. For some, luxury is the pinnacle of cultivation that should not be made obtainable to masses. Others have a more liberal approach, where its democratisation holds no negative value. Some of them scorn the products with hefty price tags, while others mock the existence of so-called entry-level luxury products.

When the liberty of expression allows an individual to hold a private philosophy on luxury, it also provides adequate room for every luxury brand to execute theirs. As a consequence, risemultiple types of luxury brands, some very exclusive, some only in name, and some, absolutely not. It is unjust to delist a brand from Luxury for modesty of price or for its accessibility through twenty different e-commerce websites. What is more imperative is to discuss the aspects that place a brand within the periphery of luxury. This book classifies luxury by practicality and not on strict and outdated 'not-to-do' notions about luxury.

Luxury has repeatedly declared its exceptionality through Brand Identity. But it does no good if there are too many similar cores in the market. Paradoxically, the industry itself has crumbled into duplicated and replicated brand essences. The poaching and encroaching of brand identities have become a commonplace. Many luxury brands, in fact only serve grandiloquence in the name of Identity. The concept of Brand Identity may have been efficient for luxury brands in ancient times. But, as everything trickles down, it prolongs to stay pertinent for mass and premium brands only. The book advocates the upgraded concept of Brand Extremity, as an appropriate surrogate for Brand Identity. Real examples are discussed to enumerate creation of Brand Extremity for a few luxury brands.

Many good books and articles are available on the topic of luxury. The greatest amongst them have been formalised with mature luxury professionals in mind. While this book also caters to higher level luxury managers, it does not ignore the academicians, luxury education aspirants and general luxury enthusiasts in any way. It is the reason why each chapter precedes a thought provoking prologue. And, what brand is a luxury brand if it is not a storyteller.

'The Ghost of Luxury: Strategic Luxury Brand Management' is a radical explication built atop the strong founding principles of legendary heritage luxury houses. It not only highlights luxury strategies that have now become obsolete but also recommends their ultra modern replacement. This book throws light on the secret ingredients of mysterious luxury businesses. It is an ideal read for the brands yet to decipher the magical spells mastered by mature luxury brands. Mature luxury brands, on the other hand, will find novice strategies aligned to their own traditional laws, but more aggressive and new age in nature.