Digitalization in the Luxury Fashion Industry: Strategic Branding for Millennial Consumers, Cabigiosu Anna

Автор: Cabigiosu Anna
Название: Digitalization in the Luxury Fashion Industry: Strategic Branding for Millennial Consumers
ISBN: 3030488098 ISBN-13(EAN): 9783030488093
Издательство: Springer
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Цена: 121110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The luxury fashion industry is one of the best performing and fastest growing industries in today`s business landscape, and is set to continue expanding over the next years.

Автор: Gian Mario Borney, Stefania Saviolo
Название: The Branded Supply Chain: A New Perspective on Value Creation in Branding
ISBN: 8831322206 ISBN-13(EAN): 9788831322201
Издательство: Mare Nostrum (Eurospan)
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Цена: 37890.00 T
Наличие на складе: Невозможна поставка.
Описание: The topic of this book is new and innovative, as it merges two different and usually separated domains - the brand and the supply chain. Why is it relevant to propose a new perspective merging these two domains? Brands are evolving from cultural symbols to educators, influencers and agents of social change. In this evolution, their supply chains are increasingly under scrutiny from a variety of external stakeholders seeking information that includes, and frequently exceeds, what the companies are legally obliged to disclose and communicate. The book presents an original paradigm emerging from the combination of academic literature and business insights according to which, in the new scenario, the supply chain should be considered as an extension of the brand, and a unique content to story-tell. Brands should develop new and broader narratives, ones which are fully plugged into their purpose, emotional but fact-based, and addressing all stakeholders. Different authors have teamed up to propose a roadmap to improve the organizational culture towards sustainable branding with the support of insights from leading companies in luxury, fashion, beauty and food.

Автор: Ahmet Bayraktar, Can Uslay
Название: Strategic Place Branding Methodologies and Theory for Tourist Attraction
ISBN: 1522505792 ISBN-13(EAN): 9781522505792
Издательство: Mare Nostrum (Eurospan)
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Цена: 199590.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Investigates international perspectives and promotional strategies in place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this volume is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.