Hospitality and Tourism: Synergizing Creativity and Innovation in Research, Norzuwana Sumarjan, Zahari Mohd Salehuddin Mohd, Radzi Salleh Mohd, Mohi Zurinawati, Hanafiah Mohd Hafiz Mohd, Bakhtiar Mohd Faeez Saiful, Zainal Arti

Автор: Paul R Brunt et al
Название: Research Methods in Tourism, Hospitality and Events Management
ISBN: 1473919150 ISBN-13(EAN): 9781473919150
Издательство: Sage Publications
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Цена: 66530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.

Автор: Vanessa Ratten, Vitor Braga, Jose Alvarez-Garcia, Maria de la Cruz del Rio-Rama
Название: Tourism Innovation: Technology, Sustainability and Creativity
ISBN: 0367077892 ISBN-13(EAN): 9780367077891
Издательство: Taylor&Francis
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Цена: 40820.00 T
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Описание: This book showcases the innovations in tourism through a creativity, sustainability and technology perspective, and is suitable for tourism industry professionals, researchers and policy experts who are interested in how innovation is embedded in the tourism industry.

Автор: Vanessa Ratten, Vitor Braga, Jose Alvarez-Garcia, Maria de la Cruz del Rio-Rama
Название: Tourism Innovation: Technology, Sustainability and Creativity
ISBN: 0367077876 ISBN-13(EAN): 9780367077877
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book showcases the innovations in tourism through a creativity, sustainability and technology perspective, and is suitable for tourism industry professionals, researchers and policy experts who are interested in how innovation is embedded in the tourism industry.

Автор: Jack W. Plunkett
Название: Plunkett`s Airline, Hotel & Travel Industry Almanac 2018: Airline, Hotel, Tourism & Travel Industry Market Research, Statistics, Trends & Leading Companies
ISBN: 1628314516 ISBN-13(EAN): 9781628314519
Издательство: Mare Nostrum (Eurospan)
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Цена: 317670.00 T
Наличие на складе: Невозможна поставка.
Описание: Plunkett’s Airline, Hotel & Travel Industry Almanac is your complete guide to this fascinating industry. The exciting new reference book will give you access to the complete scope of the travel industry, including our famous analysis of major trends; market research; statistics and historical tables; airlines; hotel operators; entertainment destinations such as resorts and theme parks; tour operators; the largest travel agencies; e-commerce firms; cruise lines; casino hotels; car rental; train travel; and much, much more. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. We cover airline consolidation and discount airlines; travel and tourism trends in emerging markets such as India and China; and China’s rapid development of high speed passenger trains. This book also includes statistical tables, a travel industry glossary, industry contacts and thorough indexes. The corporate profile section includes our proprietary, in-depth profiles of over 330 leading companies worldwide in all facets of the travel industry, public and private. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.

Название: Consumer behavior in tourism and hospitality research
ISBN: 178714691X ISBN-13(EAN): 9781787146914
Издательство: Turpin
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Цена: 102250.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The chapters in this volume provide tools and evidence useful for deep understanding of tourists` buying, consumption, and being through examinations of consumers` self-descriptions of personal markers of their trip configurations.

Автор: Bernard Lane, Elisabeth Kastenholz
Название: Rural Tourism: New Concepts, New Research, New Practice
ISBN: 0367264781 ISBN-13(EAN): 9780367264789
Издательство: Taylor&Francis
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Цена: 44910.00 T
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Описание: A comprehensive review of the latest developments in the fast evolving subject of rural tourism in the developed world, covering concepts, markets, marketing, product development, sustainability, research and governance. This book was originally published as a special issue of the Journal of Sustainable Tourism.

Автор: Poynter
Название: How to Research and Write a Thesis in Hospitality Tourism - A Step-By-Step Guide for College Students (Paper Only)
ISBN: 0471552402 ISBN-13(EAN): 9780471552406
Издательство: Wiley
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Цена: 142510.00 T
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Описание: A comprehensive guide to academic research methods that focuses on two of the world`s fastest growing industries. As tourism continues to play a larger role in economies all over the world, record numbers of students are flocking to college and university programs in this specialized field of study.

Автор: Durbarry
Название: Research Methods for Tourism Students
ISBN: 0415673194 ISBN-13(EAN): 9780415673198
Издательство: Taylor&Francis
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Цена: 43890.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a balanced coverage of both qualitative and quantitative methods, accompanying students throughout the process of selecting a research topic and specifying research questions, aims and objectives.This is an essential resource to tourism students and will also be of interest to researchers in any social science subject.

Автор: Jack W. Plunkett
Название: Plunkett`s Restaurant, Hotel & Hospitality Industry Almanac 2018: Restaurant, Hotel & Hospitality Industry Market Research, Statistics, Trends & Leading Companies
ISBN: 1628314710 ISBN-13(EAN): 9781628314717
Издательство: Mare Nostrum (Eurospan)
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Цена: 317670.00 T
Наличие на складе: Невозможна поставка.
Описание: By many measures, restaurants and hospitality make up one of the largest and fastest growing industry sectors in the world. Globally, hospitality can be considered to be a broad and multifaceted sector, ranging from fast food restaurants to fine dining and catering on one side, and hotels, inns resorts and cruise lines on the other. Our exciting new Plunkett’s Restaurant, Hotel & Hospitality Industry Almanac offers a comprehensive market research and reference package covering the entire field. Profiles of leading companies in fast food, family restaurants, fine dining, catering, hotels, inns, resorts, cruises, food service, food distributors, information systems and much more are covered in exacting details. The corporate section includes our proprietary, in-depth profiles of 400 leading companies, public and private, in all facets of the industry. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.

Автор: Vasant Pandian, M Kalaivanthan
Название: Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry
ISBN: 1522510540 ISBN-13(EAN): 9781522510543
Издательство: Mare Nostrum (Eurospan)
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Цена: 228230.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The application of holistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. By utilizing new technologies and optimization techniques, it is becoming easier to troubleshoot problematic areas within the travel industry.The Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry features innovative technologies being utilized in the management of hotels and tourist attractions. Highlighting empirical research on the optimization of the travel and hospitality industry through the use of algorithms and information technology, this book is a critical reference source for managers, decision makers, executives, tourists, agents, researchers, economists, and hotel staff members.

Название: Handbook of Marketing Research Methodologies for Hospitality and Tourism
ISBN: 1138834874 ISBN-13(EAN): 9781138834873
Издательство: Taylor&Francis
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Цена: 168430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Discover the bridge between theory and applied research in the hospitality industryThe success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and presentation techniques are provided to bridge between theory and applied research with ease.Handbook of Marketing Research Methodologies for Hospitality and Tourism clearly details, all in a single volume, the application of research methodology to the real world, as well as showing how to effectively communicate findings and recommendations. This resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing assessment for development planning and assessing focal points and intuitive techniques. The third part helps the reader apply their learned research into strategies. The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings. The text provides appendixes of essential data, and a helpful glossary of terms.Topics in Handbook of Marketing Research Methodologies for Hospitality and Tourism include: qualitative market analysis techniques and applications quantitative market research and analysis techniques and applications approaches to organized site selection studies, market studies, and project feasibility studies identification of the processes and sources for key market data for projects, markets, and sites presentation and communication techniques and strategies for market analysis and research findings the relationship of market analysis and research to marketing and development strategy selection and more!Handbook of Marketing Research Methodologies for Hospitality and Tourism is a perfect resource for upper-level undergraduate students and graduate students in hospitality colleges and schools; hotel and restaurant development and market research personnel in hospitality corporations; and market research firms serving the hospitality industry.

Автор: Jose Alvarez-Garcia, Maria de la Cruz del Rio Rama, Martin Gomez-Ullate Garcia de Leon
Название: Handbook of Research on Socio-Economic Impacts of Religious Tourism and Pilgrimage
ISBN: 152255730X ISBN-13(EAN): 9781522557302
Издательство: Mare Nostrum (Eurospan)
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Цена: 277200.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Religious studies and research have gained a lot of interest and attention from researchers, policy makers, and practitioners over the last few years, but the socio-economic impacts have not been explored. Taking into account the profound economic impact the tourism and hospitality industries can have on regions and cities around the world, further research in this area is critical to analyze the extent of such impact and the ramifications that are associated with it.The Handbook of Research on Socio-Economic Impacts of Religious Tourism and Pilgrimage is a pivotal reference source that provides vital research on the social and economic factors in faith-based journeys. While highlighting topics such as tourist spending, spiritual tourism, and local development, this publication explores religious tourism in the middle age, as well as the methods of modern religious tourism. This book is ideally designed for business managers, cultural preservationists, academicians, business professionals, entrepreneurs, and upper-level students seeking current research on religious tourism and its socio-economic impacts.