William Duggan's 2007 book, "Strategic Intuition," showed how innovation really happens in business and other fields and how that matches with what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, "Creative Strategy," Duggan offers a step-by-step guide to help you and your company put that same method to work for your own innovations.
Duggan's book solves the most important problem of how innovation actually happens. Other methods of creativity, strategy, and innovation explain how to research and analyze a situation, but they don't tell you how to take the next step: a creative idea for what to do. Or they rely on the magic of "brainstorming" -- you toss out ideas off the top of your head. Instead, Duggan shows how creative strategy follows the natural three-step method of your own brain: it breaks down a problem into parts, and then searches for past examples in your memory to come up with a new combination to solve the problem. That's how innovation really happens.
Duggan explains how to follow these three steps to innovate in business or any other field as an individual, a team, or a whole company. The crucial middle step -- a search for past examples -- takes you beyond your own brain to a "what-works scan" of what others have done within and outside of your company, industry, and country. It is a global search for good ideas to combine as a new innovation. Duggan illustrates creative strategy with real-world cases of innovation that use the same method: from Netflix to Edison, and from Google to Henry Ford. He also shows how to integrate creative strategy into other methods one might currently use, such as Porter's Five Forces or Design Thinking. "Creative Strategy" takes the mystery out of innovation and puts it within your grasp.
Автор: Grant Robert M Название: Contemporary Strategy Analysis: Text and Cases Edition, 9th Edition ISBN: 1119120845 ISBN-13(EAN): 9781119120841 Издательство: Wiley Рейтинг: Цена: 59130.00 T Наличие на складе: Невозможна поставка. Описание: Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text.
Автор: Besanko Название: Economics of Strategy, 6th Edition International Student Version ISBN: 1118319184 ISBN-13(EAN): 9781118319185 Издательство: Wiley Рейтинг: Цена: 50680.00 T Наличие на складе: Невозможна поставка. Описание: Economics of Strategy offers a comprehensive text that provides a link between economic theory and business applications that is at once technical in its approach and accessible due to its numerous examples and clear writing style.
Автор: Duggan William Название: Creative Strategy: A Handbook for Innovation ISBN: 0231160526 ISBN-13(EAN): 9780231160520 Издательство: Wiley Рейтинг: Цена: 23230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
William Duggan's 2007 book, "Strategic Intuition," showed how innovation really happens in business and other fields and how that matches with what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, "Creative Strategy," Duggan offers a step-by-step guide to help you and your company put that same method to work for your own innovations.
Duggan's book solves the most important problem of how innovation actually happens. Other methods of creativity, strategy, and innovation explain how to research and analyze a situation, but they don't tell you how to take the next step: a creative idea for what to do. Or they rely on the magic of "brainstorming" -- you toss out ideas off the top of your head. Instead, Duggan shows how creative strategy follows the natural three-step method of your own brain: it breaks down a problem into parts, and then searches for past examples in your memory to come up with a new combination to solve the problem. That's how innovation really happens.
Duggan explains how to follow these three steps to innovate in business or any other field as an individual, a team, or a whole company. The crucial middle step -- a search for past examples -- takes you beyond your own brain to a "what-works scan" of what others have done within and outside of your company, industry, and country. It is a global search for good ideas to combine as a new innovation. Duggan illustrates creative strategy with real-world cases of innovation that use the same method: from Netflix to Edison, and from Google to Henry Ford. He also shows how to integrate creative strategy into other methods one might currently use, such as Porter's Five Forces or Design Thinking. "Creative Strategy" takes the mystery out of innovation and puts it within your grasp.
Автор: Johnston Robert E., Bate J. Douglas Название: The Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities ISBN: 0814433650 ISBN-13(EAN): 9780814433652 Издательство: McGraw-Hill Рейтинг: Цена: 17730.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Based on the authors Robert Johnson and Douglas Bate's thirty-two years of experience consulting to major organizations, The Power of Strategy Innovation contains tools and tricks to help companies excel in dynamic markets and provide groundbreaking products and services. You'll learn how to apply innovative thinking to your company's business model to bridge the gap between strategy and product development; how to remain flexible, future-oriented, and responsive to market changes and your clients' changing needs; and how to create a perpetual flow of viable new business opportunities. The authors refer to this as "innovation" rather than "strategic planning," but the truth is somewhere in-between: through a proven five-phase discovery process --for staging, aligning, exploring, creating, and mapping--strategic innovation will become a company-wide competency. The book's latest edition, updated in 2013, includes a new preface and epilogue describing the emergence of enterprise innovation and its impact on both companies' day-to-day planning and focuses on the future. Informative interviews with corporate leaders dispersed throughout the book provide further insight into different industries and the ways they have committed to taking a more innovative approach. To that end, through these shared methodologies, The Power of Strategy Innovation will forever transform the way you do business--and help you rise to become a leader in your industry.
Автор: Breschi, Stefano; Malerba, Franco Название: Clusters, Networks, and Innovation ISBN: 0199275564 ISBN-13(EAN): 9780199275564 Издательство: Oxford Academ Рейтинг: Цена: 78150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Recent years have seen strong interest and a growing amount of research and teaching on the phenomenon of economic and business `clusters`. Even in a global world particular localities appear to have distinctive advantages. This book brings together cutting edge work on the issue by leading international scholars.
Автор: Mootee Idris Название: Design Thinking for Strategic Innovation ISBN: 1118620127 ISBN-13(EAN): 9781118620120 Издательство: Wiley Рейтинг: Цена: 29570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix.
Автор: Todorovic Milan, Bakir Ali, Bakir With Ali Название: Rethinking Strategy for Creative Industries: Innovation and Interaction ISBN: 0415730597 ISBN-13(EAN): 9780415730594 Издательство: Taylor&Francis Рейтинг: Цена: 158230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge.
Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries.
This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.
Автор: Sempels Christophe Название: Sustainable Innovation Strategy ISBN: 1137352604 ISBN-13(EAN): 9781137352606 Издательство: Springer Рейтинг: Цена: 55890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Examining the links between sustainable development, innovation strategy and the business model, this thought-provoking and timely book uses insightful case studies from mature and developing markets to demonstrate how sustainability needs to be at the core of every organization`s strategy and innovation.
Автор: Loosemore Martin Название: Innovation, Strategy and Risk in Construction ISBN: 0415675995 ISBN-13(EAN): 9780415675994 Издательство: Taylor&Francis Рейтинг: Цена: 65320.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Innovation, Strategy and Risk in Construction integrates insights from business and government leaders with contemporary research, to help built environment professionals turn serendipity to their own advantage by building greater innovative and adaptive capacity into their operations.
Автор: Hamada Kazuki Et Al Название: Management Of Innovation Strategy In Japanese Companies ISBN: 9814759627 ISBN-13(EAN): 9789814759625 Издательство: World Scientific Publishing Рейтинг: Цена: 111930.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Traditionally, innovation has been considered difficult to manage, as it occurs through contingent discoveries and inventions.
Автор: Bilton, Chris Cummings, Stephen Название: Creative strategy ISBN: 1405180196 ISBN-13(EAN): 9781405180191 Издательство: Wiley Рейтинг: Цена: 28500.00 T Наличие на складе: Поставка под заказ. Описание: Considering strategy as a creative process (and vice versa), this book defines `creative strategy` as a mindset which switches between opposing processes and characteristics, and which drives various aspects of the business. It draws experiences and cases from across this false divide to uncover the creative connections behind successful strategy.
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