Автор: Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi Название: Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities ISBN: 1522551433 ISBN-13(EAN): 9781522551430 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 141370.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.
Название: Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications ISBN: 1522571167 ISBN-13(EAN): 9781522571162 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 1723260.00 T Наличие на складе: Невозможна поставка. Описание: The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace.Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Автор: Aronczyk Melissa Название: Branding the Nation: The Global Business of National Identity ISBN: 0199752176 ISBN-13(EAN): 9780199752171 Издательство: Oxford Academ Рейтинг: Цена: 37480.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.
Автор: Podnar Название: Contemplating Corporate Marketing, Identity and Communication ISBN: 0415577438 ISBN-13(EAN): 9780415577434 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Contemplating Corporate Marketing, Identity and Communication brings together a variety of perspectives on corporate marketing, identity and communication with a view towards stimulating debate about the advances in these key areas.
Автор: Margarete Rosina Название: The Power of Communicating the Family Firm Status ISBN: 365819698X ISBN-13(EAN): 9783658196981 Издательство: Springer Рейтинг: Цена: 74530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Margarete Rosina investigates whether it makes sense for family firms to communicate their family firm status to consumers.
Автор: Family Firm Institute Inc Название: Family Enterprise + Online Assessment Tool: Understanding Families in Business and Families of Wealth ISBN: 1118730925 ISBN-13(EAN): 9781118730928 Издательство: Wiley Рейтинг: Цена: 89760.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A thorough explanation of how family enterprises work The family enterprise, whether an operating business, a family office, or both, is the backbone of the US and international economies.
Название: A strategic fit perspective on family firm performance [electronic resource] / Corinna M. Lindow ; foreword by Joseph H. Astrachan and Torsten M. Pieper. ISBN: 3834933562 ISBN-13(EAN): 9783834933560 Издательство: Springer Рейтинг: Цена: 65210.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Based on a sample of German family firms, this title indicates that, against expectations, family firms, performance is not driven by strategic fit but through the effective use of family-specific factors such as family business governance and family culture. It aims at investigating whether strategic fit determines family firm performance.
Автор: Wood Natalie T., Solomon Michael R. Название: Virtual Social Identity and Consumer Behavior ISBN: 076562396X ISBN-13(EAN): 9780765623966 Издательство: Taylor&Francis Рейтинг: Цена: 57150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Explores consumer behavior in virtual worlds, and offers implications for marketers interested in working in these environments. This book offers insight into the largest and fastest growing group of users - kids and teens. It discusses the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.
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