Автор: Byoungho Jin; Elena Cedrola Название: Fashion Branding and Communication ISBN: 1137523425 ISBN-13(EAN): 9781137523426 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands.
Автор: Rinaldo Rinaldi; Romeo Bandinelli Название: Business Models and ICT Technologies for the Fashion Supply Chain ISBN: 3319485105 ISBN-13(EAN): 9783319485102 Издательство: Springer Рейтинг: Цена: 186330.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Tsan-Ming Choi Название: Fashion Branding and Consumer Behaviors ISBN: 1493902768 ISBN-13(EAN): 9781493902767 Издательство: Springer Рейтинг: Цена: 102480.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response.
Автор: Byoungho Jin; Elena Cedrola Название: Product Innovation in the Global Fashion Industry ISBN: 1137523484 ISBN-13(EAN): 9781137523488 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users.
Автор: Pui-Sze Chow; Chun Hung Chiu; Amy C. Y. Yip; Ailie Название: Contemporary Case Studies on Fashion Production, Marketing and Operations ISBN: 9811070067 ISBN-13(EAN): 9789811070068 Издательство: Springer Рейтинг: Цена: 130430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Founded on an extensive review of literature, these case studies discuss the challenges that are pertinent to the current business environment in this important industry, provide benchmarks and generate insights to practitioners as well as suggest future directions to researchers. The book serves as a nexus of the theories and the industrial practices that advances knowledge for both the academia and the private sector in fashion business.
Автор: Jochen Str?hle Название: Fashion & Music ISBN: 9811056366 ISBN-13(EAN): 9789811056369 Издательство: Springer Рейтинг: Цена: 130430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In fact, the fashion industry is heavily influenced by the digital revolution in the music industry, which has changed the face of individual music consumption and social reference, and therefore, also has impacts on fashion consumption and social reference.
Автор: Christoph Schr?der Название: The Replication of Retail Fashion Formats into Foreign Countries ISBN: 3658075406 ISBN-13(EAN): 9783658075408 Издательство: Springer Рейтинг: Цена: 52240.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Christoph Schroder does one of the first attempts to analyze format transfers within the scope of different strategies, format elements, countries and success with focus on the fashion industry. Fashion firms standardize their "Retail culture", which acts as a foundation for a successful format transfer strategy (core elements).
Автор: Tsan-Ming Choi; T. C. Edwin Cheng Название: Sustainable Fashion Supply Chain Management ISBN: 3319381377 ISBN-13(EAN): 9783319381374 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book is the first to focus on sustainable supply chain management in the fashion industry and is therefore a pioneering text on this topic.In the fashion industry, disposable fashion under the fast fashion concept has become a trend.
Автор: Tsan-Ming Choi Название: Fashion Branding and Consumer Behaviors ISBN: 1493946056 ISBN-13(EAN): 9781493946051 Издательство: Springer Рейтинг: Цена: 102480.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response.
Автор: Ricca Manfredi Название: Meta-Luxury ISBN: 0230293573 ISBN-13(EAN): 9780230293571 Издательство: Springer Рейтинг: Цена: 41920.00 T Наличие на складе: Невозможна поставка. Описание: Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.
Автор: Muthu Название: Models for Sustainable Framework in Luxury Fashion ISBN: 9811082847 ISBN-13(EAN): 9789811082849 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book highlights the models developed to create a sustainable framework suitable for luxury in the textile sector and the innovative attempts in the luxury fashion and fabrics industry. The three chapters in this book discuss these issues by means of case studies and the future of such models.
Автор: Lo Название: Sustainability in Luxury Fashion Business ISBN: 9811088772 ISBN-13(EAN): 9789811088773 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book explores new approaches and strategies that luxury fashion brands could adopt in their operations toward sustainability goals.
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