Автор: Byoungho Jin; Elena Cedrola Название: Fashion Branding and Communication ISBN: 1137523425 ISBN-13(EAN): 9781137523426 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands.
Автор: Tsan-Ming Choi Название: Fashion Branding and Consumer Behaviors ISBN: 1493902768 ISBN-13(EAN): 9781493902767 Издательство: Springer Рейтинг: Цена: 102480.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response.
Автор: Godart, Frederic Название: Unveiling fashion ISBN: 1349347450 ISBN-13(EAN): 9781349347452 Издательство: Springer Рейтинг: Цена: 32600.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world`s most glamorous industry.
Автор: Wang Название: Fashion Supply Chain and Logistics Management ISBN: 1138205532 ISBN-13(EAN): 9781138205536 Издательство: Taylor&Francis Рейтинг: Цена: 168430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Drawing on the expertise of academics, researchers and industry experts, including a wealth of real-life cases, this book is an ideal overview for advanced students and academics in fashion management, as well as practising professionals.
Название: Fashion brand internationalization ISBN: 1137523360 ISBN-13(EAN): 9781137523365 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces.
Автор: Waddell Название: How Fashion Works ISBN: 0632057521 ISBN-13(EAN): 9780632057528 Издательство: Wiley Рейтинг: Цена: 31670.00 T Наличие на складе: Поставка под заказ. Описание: Fashion deals with a world of illusion on the one hand and a hard-bitten, multifaceted and multi-billion pound industry on the other. This book shows how fashion operates on various levels: the mystery of haute couture is explained, the complexities of ready to wear are simplified, and the power of mass production assessed and evaluated.
Автор: Thind Название: Strategic Fashion Management ISBN: 1138064556 ISBN-13(EAN): 9781138064553 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever-growing fashion industry. Derived from the knowledge gap in quality strategic fashion management literature, this book blends theory with a variety of examples and uses 18 case studies to help bring to life contemporary topics faced by senior executives.
The analysis is highly global in nature and aims to accelerate the strategic skills required to navigate the industry and contribute to a firm's growth. Using copious examples from across the world, this book provides in-depth discourse and progressive theoretical concepts and strategies which readers will be able to apply immediately to their studies or practices.
The book is particularly suitable for final-year undergraduate and postgraduate students studying fashion management or marketing, as well as those on MBA and international business courses who wish to understand more about the fashion ecosystem. It is also designed to serve as an important reference for executives who are interested in conceptualising strategic issues that are pertinent to the industry.
Автор: Easey Mike, Pettit John, Moss Paul, Название: Fashion Marketing ISBN: 063205199X ISBN-13(EAN): 9780632051991 Издательство: Wiley Рейтинг: Цена: 21110.00 T Наличие на складе: Поставка под заказ. Описание: Marketing is a firmly established element of fashion and clothing courses. This book discusses contemporary issues faced by fashion marketers, with British and international examples. It embraces an integrated approach to marketing communications with elements covering personal shopping and the use of celebrity endorsements.
Автор: Subramanian Senthilkannan Muthu; Miguel Angel Gard Название: Green Fashion ISBN: 981100109X ISBN-13(EAN): 9789811001093 Издательство: Springer Рейтинг: Цена: 104480.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book deals with the important aspects of green fashion includingГЇВїВЅ Animal Welfare in Ethical Fashion, ГЇВїВЅ Sustainable Processing of Textiles, Sustainable design case studies, Wool Composting, Consumer behaviour in sustainable clothing market, industrial case studies related to green fashion, etc.
Автор: Thind Название: Strategic Fashion Management ISBN: 1138064548 ISBN-13(EAN): 9781138064546 Издательство: Taylor&Francis Рейтинг: Цена: 163330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever-growing fashion industry. Derived from the knowledge gap in quality strategic fashion management literature, this book blends theory with a variety of examples and uses 18 case studies to help bring to life contemporary topics faced by senior executives.
The analysis is highly global in nature and aims to accelerate the strategic skills required to navigate the industry and contribute to a firm's growth. Using copious examples from across the world, this book provides in-depth discourse and progressive theoretical concepts and strategies which readers will be able to apply immediately to their studies or practices.
The book is particularly suitable for final-year undergraduate and postgraduate students studying fashion management or marketing, as well as those on MBA and international business courses who wish to understand more about the fashion ecosystem. It is also designed to serve as an important reference for executives who are interested in conceptualising strategic issues that are pertinent to the industry.
Автор: Henninger, Claudia Alevizou, Panayiota Goworek, Helen Ryding, Daniella Название: Sustainability in fashion ISBN: 3319512528 ISBN-13(EAN): 9783319512525 Издательство: Springer Рейтинг: Цена: 121110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book provides a critical insight into sustainability and fashion in a retailing and marketing context. Examining a truly global industry, Sustainability in Fashion offers international application with a view to contextualising important developments within the industry.
Автор: Subramanian Senthilkannan Muthu; Miguel Angel Gard Название: Green Fashion ISBN: 9811002444 ISBN-13(EAN): 9789811002441 Издательство: Springer Рейтинг: Цена: 113190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book details the crux of green fashion, addressing various environmental aspects and discussing the importance of sustainable fashion in the apparel industry.
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