This Is Service Design Doing: The Methods Companion, Stickdorn Marc, Hormess Markus Edgar, Lawrence Ada

Автор: Stickdorn Marc, Hormess Markus Edgar, Lawrence Ada
Название: This Is Service Design Doing: Using Research and Customer Journey Maps to Create Successful Services
ISBN: 1491927186 ISBN-13(EAN): 9781491927182
Издательство: Wiley
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Цена: 33340 T
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Описание: How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the quality and the interaction between service providers and customers.