Strategic Uses of Social Media for Improved Customer Retention, Al-Rabayah Wafaa, Khasawneh Rawan, Abu-Shamaa Rasha

Автор: Margit Huber; Susanne O`Gorman
Название: From Customer Retention to a Holistic Stakeholder Management System
ISBN: 3642096069 ISBN-13(EAN): 9783642096068
Издательство: Springer
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Цена: 71730.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of stakeholder management and how it has since developed into a fully-fledged system over the last 20 years.

Автор: Khanlari
Название: Strategic Customer Relationship Management In The Age Of Social Media
ISBN: 1466685867 ISBN-13(EAN): 9781466685864
Издательство: Mare Nostrum (Eurospan)
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Цена: 194040.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with various stakeholders through social media platforms.Strategic Customer Relationship Management in the Age of Social Media provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework. In this book, upper-level students, interdisciplinary researchers, academicians, professionals, practitioners, scientists, executive managers, and consultants of marketing and CRM in profit and non-profit organizations will find the resources necessary to adopt and implement social CRM strategies within their organizations.This publication provides an advanced and categorized variety of strategies, applications, and tools for successful Customer Relationship Management including, but not limited to, social CRM strategies and technologies, creation and management of customers' networks, customer dynamics, social media analytics, customer intelligence, word of mouth advertising, customer value models, and social media channel management.

Автор: Joao Heitor De Avila Santos
Название: Customer Relationship Management: Strategic Approaches in Digital Era
ISBN: 177361343X ISBN-13(EAN): 9781773613437
Издательство: Mare Nostrum (Eurospan)
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Цена: 164470.00 T
Наличие на складе: Невозможна поставка.
Описание: Examines various aspects of customer relationship management, including an extensive historical overview of marketing strategies and relationship marketing. The book includes definitions of strategic approaches of marketing, managing business relationships and buying behaviour.