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Boss: How Next Gen B2B Sales Organizations Accelerate Sales Productivity, Operationalize Hyper–Growth Strategies, Lock Out Competitors, and Expand Customer Relationships, Jeb Blount, Jason Eatmon


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Автор: Jeb Blount, Jason Eatmon
Название:  Boss: How Next Gen B2B Sales Organizations Accelerate Sales Productivity, Operationalize Hyper–Growth Strategies, Lock Out Competitors, and Expand Customer Relationships
ISBN: 9781119584889
Издательство: Wiley
Классификация:

ISBN-10: 1119584884
Обложка/Формат: Hardcover
Страницы: 256
Вес: 0.67 кг.
Дата издания: 15.07.2020
Серия: Business & management
Язык: English
Размер: 187 x 234 x 40
Читательская аудитория: Professional & vocational
Ключевые слова: Business & management
Основная тема: Business & management
Подзаголовок: How next gen b2b sales organizations accelerate sales productivity, operationalize hyper-growth strategies, lock out competitors, and expand customer relationships
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: Англии
Описание:

As the speed of business continues to accelerate, B2B enterprises and sales organizations are being disintermediated and disrupted by digital transformation and artificial intelligence.

The Amazon effect is permanently altering buying experience expectations while technology has lowered the barriers to entry. Me-too competitors lurk around every corner making differentiation a fundamental challenge and margin erosion a constant threat.

Along the way, the Business to Business buying journey has fundamentally changed.

In this brutal new age of business, every B2B enterprise faces a looming and existential threat of irrelevance and extinction. The undeniable truth is that in this hyper-competitive paradigm, there are only two alternatives:

1. A race to the bottom in which price becomes the sole differentiator, customers are merely transactions, and your products and services are viewed as commodities.

2. A race to relevance in which you separate yourself from, and rise above, the me-too horde with a shift away from pitching stuff to a customer-centric focus on delivering real, sustainable value through Measurable Business Outcomes.

This is exactly why the worlds most agile and profitable companies, along with the highest earning sales professionals, are taking the lead in the race to relevance by transforming how they approach the buying journey.

In Business Outcome Selling Strategies Jeb Blount, one of the most celebrated sales strategists of our generation, and business transformation guru Jason Eatmon, give you the secrets for how next generation B2B sales organizations are accelerating sales productivity, operationalizing hyper-growth strategies, and locking out competitors. Youll learn powerful strategies for:

  • Building the foundation for hyper-growth
  • Connecting cross organizational disciplines to build an agile sales and growth driven culture
  • Winning mindshare early through familiarity and shaping
  • Nine Box Qualifying and the 4Rs: Right Prospect, Right Message, Right Time, Right Fit
  • Digital Sales Transformation and integration
  • Targeting tactics, sales engagement strategies, and sequencing
  • Mastering the Four Levels of Sales to rapidly respond to buyer expectations
  • Leveraging the MLP strategy to bend win probability in your favor
  • Effective Stakeholder Mapping
  • Deploying the READ Influence Methodology to gain stakeholder buy-in and consensus
  • Differentiating with the MBO + EBO value equation
  • Leveraging the powerful SCORE Discovery Model to get below the surface and become a true partner for your customers
  • Uncovering the Metrics that Matter that lead to higher prices and long-term margins
  • Mapping and presenting Outcome Based Solutions
  • Leveraging Value Bridges to become the vendor of choice
  • Linking marketing, sales, operations, and service to deliver Referenceable and Measurable Business Outcomes
  • Deploying the CAIRE Account Management and Customer Success model to rapidly grow existing accounts and make customer relationships sticky
  • Leveraging the comprehensive BOSS Strategic Planner to win your biggest opportunities

Business Outcome Selling Strategies (BOSS) isnt a typical sales book. Inside, youll find a powerful field guide, proven processes, and complete system that connects the dots between sales, marketing, business development, operations, service delivery, account management, and customer success.

Leveraging these strategies, tactics, and tools, your organization will transform into a well-oiled, cohesive growth machine that delivers a legendary buying experience and unassailable competitive differentiation.

BOSS is ground-breaking. It shatters old-school paradigms and forces readers to come face to face


Zero-Time Selling: 10 Essential Steps to Accelerate Every Company`s Sales

Автор: Paul Andy
Название: Zero-Time Selling: 10 Essential Steps to Accelerate Every Company`s Sales
ISBN: 1614480508 ISBN-13(EAN): 9781614480501
Издательство: Неизвестно
Цена: 16510.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

"Customers today have a simple request of all salespeople: "Just give me the information I need. Now. Don't dress it up, don't overdo it, don't take me to lunch. The time I have to invest in you is limited, and all your extraneous activity just wastes my time." Zero-Time Selling gives you the tools to be completely and absolutely responsive to that customer request."

In today's fast-paced information-driven economy, your customers will acquire approximately 70% of the information they need to make an informed buying decision about your product or service from the Internet before they ever talk to a salesperson. When they finally contact you, it means their need for information is time-sensitive and urgent. The sales team that is the first to respond with the complete answers to the customer's questions dramatically improves their chances to win the order. Zero-Time Selling shows you how to always be first.

Zero-Time Selling gives you, the CEO, business owner, entrepreneur and sales manager/professional, 10 simple solutions to breakthrough the usual inertia and internal roadblocks that are unnecessarily impeding your sales efforts. Zero-Time Selling shows anyone engaged in the business of selling the true meaning of responsiveness and demonstrates how to use responsiveness as a key competitive advantage to build trust and create value for the customer, as well as differentiate themselves from their competition.

Refreshingly free of the usual conceptual sales jargon, Zero-Time Selling presents an accessible, straightforward path to consistent sales success. It is incredibly easy to learn and compatible with any selling system or sales methods a company currently uses.

Based on his more than 30 years of sales, sales management and sales consulting experience across every type of sales channel and sales environment, Andy Paul knows how products are bought and sold. Zero-Time Selling reflects his understanding that in today's hypercompetitive sales environment "how" a company sells its products and services is as important as "what" they sell in creating value for the customer and effectively differentiating their company and offerings.

Start Zero-Time Selling today. Sometimes the biggest changes begin with the simplest of steps.


Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience

Автор: Beute Ethan, Pacinelli Steve
Название: Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience
ISBN: 1119576261 ISBN-13(EAN): 9781119576266
Издательство: Wiley
Рейтинг:
Цена: 20050.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Every day, most working professionals entrust their most important messages to a form of communication--email--that doesn't build trust, provide differentiation, or communicate clearly enough. It's easy to point to the sheer volume of emails, text messages, voicemails, and even social messaging as the problem that reduces our reply rates, and diminishes our effectiveness. But the faceless nature of that communication is also to blame. Over the past decade, a community of sales professionals has pioneered a new/ old way of selling - using simple, one-to-one videos in email (today's new technology) to restore face to face communication and a personal, human touch to their communication (the fundamental old school technology). They're sending one-to-one videos by the thousands--and boosting their sales dramatically.

This book explains how any salesperson can most effectively add personal video messages to their emails with customers and prospects--and dramatically improve their business relationships and sales. The book explains the what, why, and how the "relationships through video" movement, and how to replace some of the plain, typed-out text communication with simple webcam and smartphone videos. This book is relevant to anyone who wins through relationships and referrals and who needs to influence, persuade, or sell to be effective in his or her work.




Автор: Smith Dr Barbara Weaver
Название: Riding the Whale: Adapt Your Sales Strategy to Accelerate Business Growth
ISBN: 0997537906 ISBN-13(EAN): 9780997537901
Издательство: Неизвестно
Цена: 11490.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Riding the Whale explains why companies behave the way they do in the middle of your sales process and what you can do about it. In this volume, we share experiences and reflect on what it is like to ride the whale to successful completion of the hunt. Every chapter includes Reflection and Action exercises to complete with your team.

Critical Selling Skills: How Top Performers Accelerate the Sales Process and Close More Deals

Автор: Zappulla Justin, Kane Nick
Название: Critical Selling Skills: How Top Performers Accelerate the Sales Process and Close More Deals
ISBN: 1119052556 ISBN-13(EAN): 9781119052555
Издательство: Wiley
Рейтинг:
Цена: 25350.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Master these top-performing sales skills to dominate the marketplace Critical Selling is a dynamic and powerful guide for transforming your sales approach and outperforming your competition.

Zipline to Success: Fast-Track Marketing Strategies to Accelerate Your Sales & Profits

Автор: Newcorn Claudia
Название: Zipline to Success: Fast-Track Marketing Strategies to Accelerate Your Sales & Profits
ISBN: 194293646X ISBN-13(EAN): 9781942936466
Издательство: Неизвестно
Цена: 16550.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Expert Selling: A Blueprint to Accelerate Sales Excellence

Автор: Hill Sedric
Название: Expert Selling: A Blueprint to Accelerate Sales Excellence
ISBN: 1630477168 ISBN-13(EAN): 9781630477165
Издательство: Неизвестно
Цена: 16510.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Expert Selling: A Blueprint to Accelerate Sales Excellence will expedite the leap of advanced sellers` across the bar of top performance.


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