Marketing in Context, Chris Hackley

Автор: Blattberg, Robert C. Kim, Byung-do Neslin, Scott A
Название: Database marketing
ISBN: 1441903321 ISBN-13(EAN): 9781441903327
Издательство: Springer
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Цена: 79190.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. This is an essential read for those interested in database marketing, customer relationship management and customer optimization."

Автор: Oswald, Laura
Название: Marketing semiotics
ISBN: 019956650X ISBN-13(EAN): 9780199566501
Издательство: Oxford Academ
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Цена: 54910.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the `semiotics` of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.

Автор: Dowling, Grahame
Название: The art and science of marketing :
ISBN: 019928556X ISBN-13(EAN): 9780199285563
Издательство: Oxford Academ
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Цена: 42230.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book blends the art of marketing (implementing programs to attain and retain customers) with the science of marketing (what we know from research about markets, customer behaviour, et cetera) to provide insight for marketing managers about how to implement marketing more effectively to both create and capture the value of the offers they make to their target customers. In the process it questions the usefulness of some of the more recent marketing fads. Clearly written and presented the book is ideal for advanced and professional students of marketing, as well as marketing professionals.

Автор: Zwick, Detlev; Cayla, Julien
Название: Inside Marketing
ISBN: 0199655839 ISBN-13(EAN): 9780199655830
Издательство: Oxford Academ
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Цена: 55970.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing is a ubiquitous feature of contemporary society, and its presence in our lives is something we are ever-more aware of as the intensity and scope of its activities has increased. Inside Marketing offers a critical perspective on marketing and its growing influence on today`s world from a pre-eminent group of scholars and practitioners.

Название: Innovations in social marketing and public health communication
ISBN: 3319198688 ISBN-13(EAN): 9783319198682
Издательство: Springer
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Цена: 130430.00 T
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Описание: Innovations in Social Marketing and Public Health Communication

Автор: Hackley Chris
Название: Marketing in Context
ISBN: 1137297107 ISBN-13(EAN): 9781137297105
Издательство: Springer
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Цена: 37260.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The best marketing doesn`t just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn`t aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.

Автор: Dwivedi, Yogesh K.
Название: Social Media in the Marketing Context
ISBN: 0081017545 ISBN-13(EAN): 9780081017548
Издательство: Elsevier Science
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Цена: 61750.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis and Future Directions provides a comprehensive overview of the current literature surrounding social media and the marketing discipline, highlighting future development opportunities in both knowledge and practice.

Автор: Elvira Ismagilova; Yogesh K. Dwivedi; Emma Slade;
Название: Electronic Word of Mouth (eWOM) in the Marketing Context
ISBN: 3319524585 ISBN-13(EAN): 9783319524580
Издательство: Springer
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Цена: 51230.00 T
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Описание: This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing.

Автор: Saren, Michael Maclaran, Pauline Elliott, Richard
Название: Critical marketing
ISBN: 0750680660 ISBN-13(EAN): 9780750680660
Издательство: Taylor&Francis
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Цена: 51030.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This text is designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing.

Название: Marketing
ISBN: 0071285466 ISBN-13(EAN): 9780071285469
Издательство: McGraw-Hill
Рейтинг:
Цена: 51470.00 T
Наличие на складе: Поставка под заказ.

Автор: Jarboe Greg
Название: YouTube and Video Marketing
ISBN: 047094501X ISBN-13(EAN): 9780470945018
Издательство: Wiley
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Цена: 24280.00 T
Наличие на складе: Поставка под заказ.
Описание: Fully updated with new information, including the latest changes to YouTube! If you`re a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results.

Автор: Cravens David
Название: Strategic Marketing, 10 ed.
ISBN: 0071326235 ISBN-13(EAN): 9780071326230
Издательство: McGraw-Hill
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Цена: 0.00 T
Наличие на складе: Невозможна поставка.
Описание: Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace.