Semiotics 1980, Michael Herzfeld; Margot D. Lenhart
Автор: Oswald, Laura Название: Marketing semiotics ISBN: 019956650X ISBN-13(EAN): 9780199566501 Издательство: Oxford Academ Рейтинг: Цена: 54910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the `semiotics` of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.
Автор: Norma Presmeg; Luis Radford; Wolff-Michael Roth; G Название: Semiotics in Mathematics Education ISBN: 331931369X ISBN-13(EAN): 9783319313696 Издательство: Springer Рейтинг: Цена: 8700.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This volume discusses semiotics in mathematics education as an activity with a formal sign system, in which each sign represents something else. The significance of signs for mathematics education lies in their ubiquitous use in every branch of mathematics.
Автор: H. Zeng Название: The Semiotics of Exile in Literature ISBN: 1349289027 ISBN-13(EAN): 9781349289028 Издательство: Springer Рейтинг: Цена: 55890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Furthering the scholarship on writers and artists as diverse as Lord Byron, Edvard Munch, Sylvia Plath, and Jorge Luis Borges, Zeng probes the semiotics of exile.
Автор: Eli E. Sercarz; Umberto Eco; Franco Celada; N.Avri Название: The Semiotics of Cellular Communication in the Immune System ISBN: 3642731473 ISBN-13(EAN): 9783642731471 Издательство: Springer Рейтинг: Цена: 148020.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Proceedings of the NATO Advanced Research Workshop on the Semiotics of Cellular Communication in the Immune System held at Il Ciocco, Lucca, Italy, September 9-12, 1986
This clear and concise book investigates the relation between materiality and the subject in Marxism, (post-)structuralism, and material semiotics. It introduces the three approaches in an accessible way and serves as an introduction to different kinds of materialism and theories of the subject. For each approach, the modalities of materiality of the respective materialism are defined and the relationship between these multiple materialities and the subject are presented as specific to the theoretical approaches discussed.
Beetz argues for a non-reductionist materialism, which conceives of materiality as more than matter or matter in motion. In such a materialism the subject is seen as an effect of material conditions, relations, processes, and practices. He shows how the constitution and decentering of the subject is conceptualized in the approaches presented and highlights the role of material instances in these processes.
Автор: Andersen Название: A Theory of Computer Semiotics ISBN: 0521448689 ISBN-13(EAN): 9780521448680 Издательство: Cambridge Academ Рейтинг: Цена: 51750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This 1991 book, which is based on a course taught by the author and developed from 10 years` research, introduces basic traditional semiotic concepts and adapts them so that they become useful for analysing and designing computer systems and their interfaces.
Автор: Andersen Название: A Theory of Computer Semiotics ISBN: 0521393361 ISBN-13(EAN): 9780521393362 Издательство: Cambridge Academ Рейтинг: Цена: 142560.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This 1991 book, which is based on a course taught by the author and developed from 10 years` research, introduces basic traditional semiotic concepts and adapts them so that they become useful for analysing and designing computer systems and their interfaces.
Автор: Floch Название: Semiotics, Marketing and Communication ISBN: 033376014X ISBN-13(EAN): 9780333760147 Издательство: Springer Рейтинг: Цена: 125770.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: As such it plays an increasingly important role within marketing as marketing is seen in terms of exchange relationships that entail psychological and social, as well as physical and financial meanings. In studying semiotics, marketers can better understand consumer behaviour and how to be effective in their marketing communications.
Автор: Jane Gravells Название: Semiotics and Verbal Texts ISBN: 1137587482 ISBN-13(EAN): 9781137587480 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Using a wealth of examples from the BP story to illustrate her practical research approach, Gravells draws `language maps` of different phases of the crisis representation, showing how an early `iconic` phase of representation moves through an `indexical` to a `symbolic` phase, and projects a return to a `naturalised icon`.
Автор: Gaines Название: Media Literacy and Semiotics ISBN: 023010827X ISBN-13(EAN): 9780230108271 Издательство: Springer Рейтинг: Цена: 79190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Media Literacy and Semiotics provides helpful tools to help readers think critically about the meaning of the media images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy.
Автор: Chris Brown Название: Scenes, Semiotics and The New Real ISBN: 1137591110 ISBN-13(EAN): 9781137591111 Издательство: Springer Рейтинг: Цена: 53100.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book provides a semiotic analysis of `scenes`, powerful vehicles for introducing new ideas, perspectives and behaviours, as a concept. In particular, it examines the types of scene that exist; explores their effectiveness in spreading new ideas; and considers their vital role in introducing originality and difference in modern society.
Автор: Anna Maria Lorusso Название: Cultural Semiotics ISBN: 1137549416 ISBN-13(EAN): 9781137549419 Издательство: Springer Рейтинг: Цена: 74530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Through a reevaluation of the work of some of the most important thinkers of the twentieth century, this book details how semiotics, social sense, and social communication can function together to analyze how culture works in the contemporary era.
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