Interactive Decision Aids, Nina Mazar

Автор: Jella Pfeiffer
Название: Interactive Decision Aids in E-Commerce
ISBN: 379082948X ISBN-13(EAN): 9783790829488
Издательство: Springer
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Цена: 121110.00 T
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Описание: Analysis of Decision-Making Behaviour.- Decision Support with Interactive Decision Aids.

Автор: Gamble Stephen
Название: Visual Content Marketing: Leveraging Infographics, Video, and Interactive Media to Attract and Engage Customers
ISBN: 1119157439 ISBN-13(EAN): 9781119157434
Издательство: Wiley
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Цена: 24280.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Your ticket to generating better results through infographics Visual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medium to reach bottomline business goals.

Автор: Shuo Wang
Название: Chinese Strategic Decision-making on CSR
ISBN: 366244996X ISBN-13(EAN): 9783662449967
Издательство: Springer
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Цена: 93160.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This research study attempts to provide a comprehensive CSR literature review, analyze corporate social responsibility (CSR) issues from the strategic decision-making (SDM) perspective, and investigate the process of managers` CSR- related SDM in China.

Автор: P. Koku
Название: Decision Making in Marketing and Finance
ISBN: 1349478822 ISBN-13(EAN): 9781349478828
Издательство: Springer
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Цена: 74530.00 T
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Описание: As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making.

Автор: Berend Wierenga; Ralf van der Lans
Название: Handbook of Marketing Decision Models
ISBN: 3319569392 ISBN-13(EAN): 9783319569390
Издательство: Springer
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Цена: 279500.00 T
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Описание: In addition, it contains chapters on recent methodological developments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement.

Автор: Shuo Wang
Название: Chinese Strategic Decision-making on CSR
ISBN: 3662515156 ISBN-13(EAN): 9783662515150
Издательство: Springer
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Цена: 93160.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This research study attempts to provide a comprehensive CSR literature review, analyze corporate social responsibility (CSR) issues from the strategic decision-making (SDM) perspective, and investigate the process of managers` CSR- related SDM in China.

Автор: Orville Walker, John Mullins
Название: Marketing Strategy: A Decision-Focused Approach
ISBN: 1259010902 ISBN-13(EAN): 9781259010903
Издательство: McGraw-Hill
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Цена: 65190.00 T
Наличие на складе: Поставка под заказ.
Описание: Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing`s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.

Автор: Navin Kumar
Название: Chronic Regulatory Focus and Financial Decision-Making
ISBN: 9812876936 ISBN-13(EAN): 9789812876935
Издательство: Springer
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Цена: 46570.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this book, the relationship between financial decision-making and chronic regulatory focus is explored to provide a better understanding of consumer decisions.

Автор: Koku
Название: Decision Making in Marketing and Finance
ISBN: 1137379472 ISBN-13(EAN): 9781137379474
Издательство: Springer
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Цена: 111790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making.

Автор: Rajagopal
Название: Marketing Decision Making And The Management Of Pricing
ISBN: 1466640944 ISBN-13(EAN): 9781466640948
Издательство: Mare Nostrum (Eurospan)
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Цена: 180180.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: <em>Marketing Decision Making and the Management of Pricing: Successful Business Tools</em> provides the latest research studies, market analysis, and best practices utilised in emerging markets to gain competitive advantage and market leadership. This reference source is useful for corporate managers, undergraduate and graduate students, and research scholars intending to increase their knowledge on pricing strategy and profit management. This book is part of the <em>Advances in Marketing, Customer Relationship Management, and E-Services</em> series collection.