Decision Making in Marketing and Finance, P. Koku

Автор: Marshall Perry
Название: 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
ISBN: 1599185059 ISBN-13(EAN): 9781599185057
Издательство: Неизвестно
Рейтинг:
Цена: 20580.00 T
Наличие на складе: Есть
Описание: Supported by online tools, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one`s natural selling assets, this guide intends to change the game for seasoned and novice marketers and sellers.

Автор: Erricos John Kontoghiorghes; B. Rustem; S. Siokos
Название: Computational Methods in Decision-Making, Economics and Finance
ISBN: 1402008392 ISBN-13(EAN): 9781402008399
Издательство: Springer
Рейтинг:
Цена: 278580.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Computing has become essential for the modeling, analysis, and optimization of systems. This book deals with the algorithms, computational analysis, and decision models. It includes chapters that are organized in two parts: optimization models of decisions and models of pricing and equilibria.

Автор: Brooks
Название: Introductory Econometrics for Finance
ISBN: 1107661455 ISBN-13(EAN): 9781107661455
Издательство: Cambridge Academ
Рейтинг:
Цена: 52790.00 T
Наличие на складе: Поставка под заказ.
Описание: This bestselling and thoroughly classroom-tested textbook is a complete resource for finance students. A comprehensive and illustrated discussion of the most common empirical approaches in finance prepares students for using econometrics in practice, while detailed case studies help them understand how the techniques are used in relevant financial contexts. Worked examples from the latest version of the popular statistical software EViews guide students to implement their own models and interpret results. Learning outcomes, key concepts and end-of-chapter review questions (with full solutions online) highlight the main chapter takeaways and allow students to self-assess their understanding. Building on the successful data- and problem-driven approach of previous editions, this third edition has been updated with new data, extensive examples and additional introductory material on mathematics, making the book more accessible to students encountering econometrics for the first time. A companion website, with numerous student and instructor resources, completes the learning package.

Автор: Brealey
Название: Principles of Corporate Finance 12 edition
ISBN: 1259253333 ISBN-13(EAN): 9781259253331
Издательство: McGraw-Hill
Рейтинг:
Цена: 52630.00 T
Наличие на складе: Невозможна поставка.
Описание: Designed to help improve student performance, meaning that students are prepared for class and can successfully solve problems and analyse the results, this title provides opportunities for students to practice solving financial problems and apply what they`ve learned.

Автор: Erricos John Kontoghiorghes; B. Rustem; S. Siokos
Название: Computational Methods in Decision-Making, Economics and Finance
ISBN: 1441952306 ISBN-13(EAN): 9781441952301
Издательство: Springer
Рейтинг:
Цена: 278580.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Computing has become essential for the modeling, analysis, and optimization of systems. This book is devoted to algorithms, computational analysis, and decision models. The chapters are organized in two parts: optimization models of decisions and models of pricing and equilibria.

Автор: Koku
Название: Decision Making in Marketing and Finance
ISBN: 1137379472 ISBN-13(EAN): 9781137379474
Издательство: Springer
Рейтинг:
Цена: 111790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making.

Автор: Rajagopal
Название: Marketing Decision Making And The Management Of Pricing
ISBN: 1466640944 ISBN-13(EAN): 9781466640948
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 180180.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: <em>Marketing Decision Making and the Management of Pricing: Successful Business Tools</em> provides the latest research studies, market analysis, and best practices utilised in emerging markets to gain competitive advantage and market leadership. This reference source is useful for corporate managers, undergraduate and graduate students, and research scholars intending to increase their knowledge on pricing strategy and profit management. This book is part of the <em>Advances in Marketing, Customer Relationship Management, and E-Services</em> series collection.

Автор: Baker H Kent
Название: Behavioral Finance
ISBN: 0470499117 ISBN-13(EAN): 9780470499115
Издательство: Wiley
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Цена: 88710.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A definitive guide to the growing field of behavioral finance This reliable resource provides a comprehensive view of behavioral finance and its psychological foundations, as well as its applications to finance.

Автор: Minwir Al-Shammari; Hatem Masri
Название: Multiple Criteria Decision Making in Finance, Insurance and Investment
ISBN: 3319211579 ISBN-13(EAN): 9783319211572
Издательство: Springer
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Цена: 121110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book is devoted to recent developments and applications of multiple criteria decision aid tools in the field of finance, insurance and investment.

Автор: Orville Walker, John Mullins
Название: Marketing Strategy: A Decision-Focused Approach
ISBN: 1259010902 ISBN-13(EAN): 9781259010903
Издательство: McGraw-Hill
Рейтинг:
Цена: 65190.00 T
Наличие на складе: Поставка под заказ.
Описание: Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing`s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.

Автор: Berend Wierenga; Ralf van der Lans
Название: Handbook of Marketing Decision Models
ISBN: 3319569392 ISBN-13(EAN): 9783319569390
Издательство: Springer
Рейтинг:
Цена: 279500.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In addition, it contains chapters on recent methodological developments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement.

Автор: Drummond, Helga Hodgson, Julia
Название: Escalation in decision-making
ISBN: 1409402363 ISBN-13(EAN): 9781409402367
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Невозможна поставка.
Описание: When a venture seems to be faltering, do you persist and hope that things will get better or do you cut your losses? This may be one of the most important decisions business or project owners may ever have to make. This title introduces the concept of entrapment, a variation whereby decision-makers passively drift towards insolvency.