Consumer Behaviour, Zubin Sethna and Jim Blythe

Автор: Zubin Sethna, Jim Blythe
Название: Consumer Behaviour
ISBN: 1526450011 ISBN-13(EAN): 9781526450012
Издательство: Sage Publications
Цена: 48570 T
Наличие на складе: Невозможна поставка.
Описание: A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.

Автор: Zubin Sethna
Название: Consumer Behaviour
ISBN: 1529754054 ISBN-13(EAN): 9781529754056
Издательство: Sage Publications
Цена: 52800 T
Описание: Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.

The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world’s most popular brands and also B2B companies.

This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours.

This textbook is essential reading for all students studying Consumer Behaviour.

Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent’s University London.

Автор: Fleming Jennifer
Название: Advertising Effect: How to Change Behaviour
ISBN: 0195593928 ISBN-13(EAN): 9780195593921
Издательство: Oxford Academ
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Цена: 28500.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.