Автор: Lake Lui Название: Re-negotiating Gender ISBN: 9400798245 ISBN-13(EAN): 9789400798243 Издательство: Springer Рейтинг: Цена: 130430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Based upon the experiences of families with stay-at-home dads in China, this book offers an insightful analysis of gender inequality in families. It examines how couples re-negotiate household labor in ways that perpetuate male dominance within the family.
Автор: K. Huppatz Название: Gender Capital at Work ISBN: 1349321648 ISBN-13(EAN): 9781349321643 Издательство: Springer Рейтинг: Цена: 71730.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Drawing on interviews with nurses, social workers, exotic dancers and hairdressers, this book explores the processes involved in producing and reproducing gendered and classed workers and occupations.
Автор: Jesko Perrey,Tjark Freundt,Dennis Spillecke Название: Power Brands: Measuring, Making, and Managing Brand Success ISBN: 3527507817 ISBN-13(EAN): 9783527507818 Издательство: Wiley Рейтинг: Цена: 36910.00 T Наличие на складе: Поставка под заказ. Описание: Starke Marken sind kein Zufallsprodukt. Wie sich Markenerfolg systematisch messen, machen und managen lasst, erfahren Sie in dem erfolgreichen Buch "Power Brands", jetzt in der zweiten, uberarbeiteten und erweiterten Auflage. Gemeinsam mit fuhrenden Experten entwickelten die Autoren das bereits vielfach erprobte BrandMatics?-Konzept.
Автор: Gideon Название: Gender, Globalization, and Health in a Latin American Context ISBN: 0230103553 ISBN-13(EAN): 9780230103559 Издательство: Springer Рейтинг: Цена: 83850.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Using a political economy of health, Gender, Globalization, and Health in a Latin American Context demonstrates how the development of health systems in Latin America was closely linked to men`s participation in formal labor.
Автор: Wheeler Название: Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition ISBN: 1118099206 ISBN-13(EAN): 9781118099209 Издательство: Wiley Рейтинг: Цена: 0.00 T Наличие на складе: Невозможна поставка. Описание: This is a revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, "Designing Brand Identity, Fourth Edition" offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands.
Автор: O`Shaughnessy Название: Gender, State and Social Power in Contemporary Indonesia ISBN: 0415590221 ISBN-13(EAN): 9780415590228 Издательство: Taylor&Francis Рейтинг: Цена: 57150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book examines gender, state and social power in Indonesia, focusing especially on state regulation of divorce from 1965 to 2005. It shows how regulation was an important tool of social control by the New Order regime, and explores how state power was contested and co-opted by men and women.
Автор: Dennehy Название: Competition, Gender and Management ISBN: 0230389368 ISBN-13(EAN): 9780230389366 Издательство: Springer Рейтинг: Цена: 88500.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Investigates eight dimensions of competition which are active yet covert in the lives of managers. Explains in great detail the everyday experiences of men and women and the ways in which different cultures at work and in wider society, particularly exposure to sport and media, affect and reflect the relationship between gender and competition.
Автор: Heding Tilde Название: Brand Management ISBN: 113880469X ISBN-13(EAN): 9781138804692 Издательство: Taylor&Francis Рейтинг: Цена: 45930.00 T Наличие на складе: Нет в наличии. Описание: For more than three decades it has been argued that the brand is an important value creator and should be a top management priority. However, the definition of what a brand is remains elusive. BRAND MANAGEMENT: RESEARCH, THEORY, AND PRACTICE fills a gap in the market, providing an understanding of different 'schools of thought' in brand management and offers deep insight into the opening question of the opening question of almost every brand management course: 'What is a brand?' This comprehensive second edition offers an exhaustive scientific analysis of various approaches to brand management developed over the past thirty years. It also delivers a thorough understanding of the strategic and managerial implications of different brand perspectives.
Автор: Simpson Название: Gender, Class and Occupation ISBN: 113743967X ISBN-13(EAN): 9781137439673 Издательство: Springer Рейтинг: Цена: 107130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This insightful new study explores an emerging and growing interest in Sociology and Organization Studies which concerns the meanings and experiences of ‘dirty’ work. Based on a unique study of male street cleaners, refuse collectors, graffiti removers and butchers, and drawing on Bourdieu as a theoretical frame, it presents an ‘embodied’ understanding of ‘dirty’ work. Gender, Work and Occupation explores new avenues of workplace studies, highlighting how material conditions both support and constrain processes of occupation-based ideological constructions. Using original field research, the authors put forward a different agenda in terms of how we think about dirty work, and how we can explore and understand the ‘lived experiences’ of dirty workers.
Автор: Thompson Название: Gender, Management and Leadership in Initial Teacher Education ISBN: 1137490500 ISBN-13(EAN): 9781137490506 Издательство: Springer Рейтинг: Цена: 79190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This book highlights the difficulties that women working as managers and leaders in initial teacher education face. Teacher education is at the forefront of education reforms and yet little is known about the professional lives of those who work within it. Whereas many women are moving into positions of authority in teacher training, some existing women managers are being marginalized within new internally differentiated layers of managerial structures. Yet other female managers, mainly new appointees, seem to endorse the discourses associated with new managerialist practices. Simultaneously some women who manage in teacher training are engaged in a struggle for survival individually and professionally. In the main, men seem to be missing from authority positions and will conclude that, in the current climate, the management of teacher training is ‘no job for a man’.
Автор: Elizabeth Eckermann Название: Gender, Lifespan and Quality of Life ISBN: 9402404899 ISBN-13(EAN): 9789402404890 Издательство: Springer Рейтинг: Цена: 125770.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This publication addresses the gender dimensions of people`s lived experience and emphasizes how gender relationships differentially impact on women`s and girls` as well as men`s and boys` subjective well-being across the lifespan.
Автор: Geraldine Moane; Jo Campling Название: Gender and Colonialism ISBN: 0312220081 ISBN-13(EAN): 9780312220082 Издательство: Springer Рейтинг: Цена: 125770.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Drawing on the writings of diverse authors, including Jean Baker Miller, Bell Hooks, Mary Daly, Frantz Fanon, Paulo Freire and Ignacio Martin-Baro, as well as on women`s experiences, this book aims to develop a `liberation psychology`;
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