Green Fashion, Subramanian Senthilkannan Muthu; Miguel Angel Gard
Àâòîð: Miguel Angel Gardetti; Subramanian Senthilkannan M Íàçâàíèå: Ethnic Fashion ISBN: 9811007632 ISBN-13(EAN): 9789811007637 Èçäàòåëüñòâî: Springer Ðåéòèíã: Öåíà: 113190.00 T Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç. Îïèñàíèå: This is the first book to introduce readers to the crux of ethnic fashion. Covering all aspects, it addresses the significance of sustainability (including culture) and ethnic fashion in the apparel industry. It also highlights concepts and case studies pertaining to ethnic fashion.
Àâòîð: Easey Mike, Pettit John, Moss Paul, Íàçâàíèå: Fashion Marketing ISBN: 063205199X ISBN-13(EAN): 9780632051991 Èçäàòåëüñòâî: Wiley Ðåéòèíã: Öåíà: 21110.00 T Íàëè÷èå íà ñêëàäå: Ïîñòàâêà ïîä çàêàç. Îïèñàíèå: Marketing is a firmly established element of fashion and clothing courses. This book discusses contemporary issues faced by fashion marketers, with British and international examples. It embraces an integrated approach to marketing communications with elements covering personal shopping and the use of celebrity endorsements.
Àâòîð: Subramanian Senthilkannan Muthu; Miguel Angel Gard Íàçâàíèå: Sustainable Fibres for Fashion Industry ISBN: 9811005206 ISBN-13(EAN): 9789811005206 Èçäàòåëüñòâî: Springer Ðåéòèíã: Öåíà: 113190.00 T Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç. Îïèñàíèå: Covering all sustainable fibres in the fashion sector, this book discusses their importance in the context of sustainability, stressing their importance in developing sustainable apparel, since fibres play a major role as the starting point in the life cycle of clothing, and addresses their minute details to connect them with sustainable fashion.
Àâòîð: Easey, Mike Íàçâàíèå: Fashion marketing ISBN: 1405139536 ISBN-13(EAN): 9781405139533 Èçäàòåëüñòâî: Wiley Ðåéòèíã: Öåíà: 31680.00 T Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç. Îïèñàíèå: `Clothing that is not purchased or worn is not fashion` (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion.
Àâòîð: Subramanian Senthilkannan Muthu; Miguel Angel Gard Íàçâàíèå: Green Fashion ISBN: 9811002444 ISBN-13(EAN): 9789811002441 Èçäàòåëüñòâî: Springer Ðåéòèíã: Öåíà: 113190.00 T Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç. Îïèñàíèå: This book details the crux of green fashion, addressing various environmental aspects and discussing the importance of sustainable fashion in the apparel industry.
Àâòîð: Jochen Str?hle Íàçâàíèå: Green Fashion Retail ISBN: 9811024391 ISBN-13(EAN): 9789811024399 Èçäàòåëüñòâî: Springer Ðåéòèíã: Öåíà: 130430.00 T Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç. Îïèñàíèå:
This book focuses on sustainability in fashion retail, which is fast becoming the pivot point of future fashion retail strategies. Chapters in the book provide theoretical and practical insight on how going green may positively influence the strategy of fashion retailers and marketers, who have to react to the changing society and customer needs. Structured in four main parts, and based on distinct research questions, readers will be able to dig deep into the individual levers for possible adaptions. It thus provides a solid understanding on how to integrate green aspects into any fashion retailers business model.
Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever-growing fashion industry. Derived from the knowledge gap in quality strategic fashion management literature, this book blends theory with a variety of examples and uses 18 case studies to help bring to life contemporary topics faced by senior executives.
The analysis is highly global in nature and aims to accelerate the strategic skills required to navigate the industry and contribute to a firm's growth. Using copious examples from across the world, this book provides in-depth discourse and progressive theoretical concepts and strategies which readers will be able to apply immediately to their studies or practices.
The book is particularly suitable for final-year undergraduate and postgraduate students studying fashion management or marketing, as well as those on MBA and international business courses who wish to understand more about the fashion ecosystem. It is also designed to serve as an important reference for executives who are interested in conceptualising strategic issues that are pertinent to the industry.
Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever-growing fashion industry. Derived from the knowledge gap in quality strategic fashion management literature, this book blends theory with a variety of examples and uses 18 case studies to help bring to life contemporary topics faced by senior executives.
The analysis is highly global in nature and aims to accelerate the strategic skills required to navigate the industry and contribute to a firm's growth. Using copious examples from across the world, this book provides in-depth discourse and progressive theoretical concepts and strategies which readers will be able to apply immediately to their studies or practices.
The book is particularly suitable for final-year undergraduate and postgraduate students studying fashion management or marketing, as well as those on MBA and international business courses who wish to understand more about the fashion ecosystem. It is also designed to serve as an important reference for executives who are interested in conceptualising strategic issues that are pertinent to the industry.
Àâòîð: Waddell Íàçâàíèå: How Fashion Works ISBN: 0632057521 ISBN-13(EAN): 9780632057528 Èçäàòåëüñòâî: Wiley Ðåéòèíã: Öåíà: 31670.00 T Íàëè÷èå íà ñêëàäå: Ïîñòàâêà ïîä çàêàç. Îïèñàíèå: Fashion deals with a world of illusion on the one hand and a hard-bitten, multifaceted and multi-billion pound industry on the other. This book shows how fashion operates on various levels: the mystery of haute couture is explained, the complexities of ready to wear are simplified, and the power of mass production assessed and evaluated.
Àâòîð: Miguel Angel Gardetti; Subramanian Senthilkannan M Íàçâàíèå: Handbook of Sustainable Luxury Textiles and Fashion ISBN: 981287741X ISBN-13(EAN): 9789812877413 Èçäàòåëüñòâî: Springer Ðåéòèíã: Öåíà: 95770.00 T Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç. Îïèñàíèå: The second volume of handbook explores different dimensions of the sustainable luxury textiles and fashion, broadly based on the following topics: Sustainable luxury Luxury and consumption Luxury, innovation and design potential Luxury and entrepreneurshipSustainable Luxury Management
Àâòîð: Miguel Angel Gardetti; Subramanian Senthilkannan M Íàçâàíèå: Handbook of Sustainable Luxury Textiles and Fashion ISBN: 9812876324 ISBN-13(EAN): 9789812876324 Èçäàòåëüñòâî: Springer Ðåéòèíã: Öåíà: 104480.00 T Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç. Îïèñàíèå: The first volume of this handbook explores different aspects of sustainable luxury textiles and fashion, broadly based on the following topics: Sustainability and business management, Value chain management, Use of materials and Sustainable production processes.
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Àâòîð: Wang Íàçâàíèå: Fashion Supply Chain and Logistics Management ISBN: 1138205540 ISBN-13(EAN): 9781138205543 Èçäàòåëüñòâî: Taylor&Francis Ðåéòèíã: Öåíà: 51030.00 T Íàëè÷èå íà ñêëàäå: Åñòü ó ïîñòàâùèêà Ïîñòàâêà ïîä çàêàç. Îïèñàíèå: Drawing on the expertise of academics, researchers and industry experts, including a wealth of real-life cases, this book is an ideal overview for advanced students and academics in fashion management, as well as practising professionals.
