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Analytics in Smart Tourism Design, Zheng Xiang; Daniel R. Fesenmaier


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Цена: 130430.00T
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Автор: Zheng Xiang; Daniel R. Fesenmaier
Название:  Analytics in Smart Tourism Design
ISBN: 9783319442624
Издательство: Springer
Классификация:




ISBN-10: 3319442627
Обложка/Формат: Hardback
Страницы: 307
Вес: 0.65 кг.
Дата издания: 2017
Серия: Business and Management
Язык: English
Иллюстрации: 18 black & white illustrations, 40 colour illustrations, 38 colour tables, biography
Размер: 234 x 156 x 19
Читательская аудитория: Professional & vocational
Подзаголовок: Concepts and methods
Ссылка на Издательство: Link
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Поставляется из: Германии
Описание:
This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five parts: Part one on travel demand analytics focuses on conceptualizing and implementing travel demand modeling using big data. It illustrates new ways to identify, generate and utilize large quantities of data in tourism demand forecasting and modeling. Part two focuses on analytics in travel and everyday life, presenting recent developments in wearable computers and physiological measurement devices, and the implications for our understanding of on-the-go travelers and tourism design. Part three embraces tourism geoanalytics, correlating social media and geo-based data with tourism statistics. Part four discusses web-based and social media analytics and presents the latest developments in utilizing user-generated content on the Internet to understand a number of managerial problems. The final part is a collection of case studies using web-based and social media analytics, with examples from the Sochi Olympics on Twitter, leveraging online reviews in the hotel industry, and evaluating destination communications and market intelligence with online hotel reviews. The chapters in this section collectively describe a range of different approaches to understanding market dynamics in tourism and hospitality.

Дополнительное описание: Introduction.- Part I: Travel Demand Analytics.- Part II: Analytics in Every Day Life and Travel.- Part III: Tourism Geoanalytics.- Part IV: Web and Social Media Analytics: Concepts and Methods.- Part V: Case Studies in Web and Social Media Analytics.- Cl


Human Resource Management for Hospitality and Tourism, 2 ed.

Автор: Nickson Dennis
Название: Human Resource Management for Hospitality and Tourism, 2 ed.
ISBN: 0080966489 ISBN-13(EAN): 9780080966489
Издательство: Taylor&Francis
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Цена: 58170.00 T
Наличие на складе: Невозможна поставка.
Описание: This book takes an integrated look at existing human resource management (HRM) policies and practices in the tourism and hospitality industries. Utilizing existing HRM theory and practice, tourism and hospitality industries are put into context, by considering the specific employment practices of these industries, such as managing tour reps or working in the airline industry.

The Routledge Handbook of Tourism Research

Автор: Hsu
Название: The Routledge Handbook of Tourism Research
ISBN: 0789037041 ISBN-13(EAN): 9780789037046
Издательство: Taylor&Francis
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Цена: 224570.00 T
Наличие на складе: Поставка под заказ.
Описание: Provides a review and analysis of Tourism Research. This book is organised around topical themes and moves logically with a review of the beginnings of tourism research, to a discussion of emerging forms of tourism and future direction, which are supported with numerous international examples from the planning and development stage.

Forecasting Tourism Demand

Автор: Frechtling
Название: Forecasting Tourism Demand
ISBN: 0750651709 ISBN-13(EAN): 9780750651707
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Невозможна поставка.
Описание: The tourism industry has experienced a boom over the years, and being able to predict future trends is vital in the struggle to stay a step ahead of the competition. Looking at the 13 methods of forecasting, this book guides the reader through each method, highlights its strengths and weaknesses and explains how it can be applied to the industry.

Tourism Management

Автор: Page Stephen
Название: Tourism Management
ISBN: 1138784567 ISBN-13(EAN): 9781138784567
Издательство: Taylor&Francis
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Цена: 30800.00 T
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Описание:

One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject.

It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast growing sector of the world economy. This book is highly illustrated with diagrams and colour images, and contains short case studies of contemporary themes of interest, as well as new data and statistics.

This fifth edition has been revised and updated to include:

  • new content on: sports, festivals and event tourism, social media impacts on tourism and the effects of the global economic downturn on tourism, as well as emerging themes in tourism such as slow travel, dark tourism, volunteer tourism and medical tourism
  • updated case studies on BRIC markets and new case studies from the Middle East and Asia
  • enhanced tourism and sustainable development coverage, which runs throughout the book as a major theme, highlighting the challenge of climate change and future tourism growth
  • transport section with more international perspectives from China and South America
  • an updated companion website with: additional case studies, quizzes, PPTs, further reading, web reading and video links, and longer reflective case study per chapter to aid both teaching and learning.


Design Science in Tourism

Автор: Fesenmaier
Название: Design Science in Tourism
ISBN: 3319427717 ISBN-13(EAN): 9783319427713
Издательство: Springer
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Цена: 139750.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the impact of design science and design thinking on tourism planning, gathering contributions from leading authorities in the field of tourism research and providing a comprehensive and interconnected panorama of cutting-edge results that influence the current and future design of tourist destinations. The book builds on recent findings in psychology, geography and urban and regional planning, as well as from economics, marketing and communications, and explores the opportunities arising from recent advances in the Internet and related technologies like memory, storage, RFID, GIS, mobile and social media in the context of collecting and analyzing traveler-related data. It presents a broad range of insights and cases on how modern design approaches can be used to develop new and better touristic experiences, and how they enable the tourism industry to track and communicate with visitors in a more meaningful way and more effectively manage visitor experiences.

Predictive Analytics for Human Resources

Автор: Jac Fitz?€“enz,John Mattox II
Название: Predictive Analytics for Human Resources
ISBN: 1118893670 ISBN-13(EAN): 9781118893678
Издательство: Wiley
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Цена: 41190.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Create and run a human resource analytics project with confidence For any human resource professional that wants to harness the power of analytics, this essential resource answers the questions: "Where do I start?" and "What tools are available?" Predictive Analytics for Human Resources is designed to answer these and other vital questions.

Economics of tourism destinations

Автор: Candela, Guido Figini, Paolo Cortes-jimenez, Isabe
Название: Economics of tourism destinations
ISBN: 3642208738 ISBN-13(EAN): 9783642208737
Издательство: Springer
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Цена: 83810.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book aims at providing an overview of the main economic issues related to tourism activities. While tourism is an important sector, contributing to more than 10% of the European Union’s GDP, research and teaching at the university level has only recently grown to a considerable level, and the field still lacks a firm research methodology. This book approaches tourism economics as an applied field of study in which tourism markets are represented as imperfect markets, with asymmetric and incomplete information among agents, bounded rationality, and with a strong presence of externalities and public goods. The economic issues studied in the book are approached both intuitively, largely using examples and case studies, and formally, with mathematical formalizations in text boxes.

Advanced econometrics of tourism demand

Автор: Song, Haiyan Witt, Stephen F. Li, Gang
Название: Advanced econometrics of tourism demand
ISBN: 041599120X ISBN-13(EAN): 9780415991209
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism demand is the foundation on which all tourism-related business decisions ultimately rest. This book introduces students, researchers and practitioners to the modern developments in advanced econometric methodology within the context of tourism demand analysis and illustrates these developments with actual tourism applications.


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