Economics of tourism destinations, Candela, Guido Figini, Paolo Cortes-jimenez, Isabe
Автор: Norbert Vanhove Название: Economics of tourism destinations ISBN: 0080969968 ISBN-13(EAN): 9780080969961 Издательство: Taylor&Francis Рейтинг: Цена: 51030.00 T Наличие на складе: Поставка под заказ. Описание: A guide to the economic aspects of tourism for students and practitioners alike to decipher the methods of measurement of supply, demand, trends and impacts. It emphasizes aspects such as measurement of tourism, supply trends, competition models, macro evaluation of tourism projects and events and the role of tourism in a development strategy.
Автор: Alastair Morrison Название: Marketing and Managing Tourism Destinations ISBN: 041567249X ISBN-13(EAN): 9780415672498 Издательство: Taylor&Francis Рейтинг: Цена: 96970.00 T Наличие на складе: Поставка под заказ. Описание: This is a comprehensive and integrated textbook which considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations.
Автор: Alastair Morrison Название: Marketing and Managing Tourism Destinations ISBN: 0415672503 ISBN-13(EAN): 9780415672504 Издательство: Taylor&Francis Рейтинг: Цена: 33440.00 T Наличие на складе: Поставка под заказ. Описание:
Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with:
A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs).
A unique systematic model to manage and market destinations.
Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world.
To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter.
This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.
Название: Managing and marketing tourist destinations ISBN: 0415991714 ISBN-13(EAN): 9780415991711 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Without adequate research and management, the potential impacts and benefits of tourism and travel services will not be maximised. This volume evaluates the theoretical approaches and applications to competitive advantage within tourist destinations and demonstrates the ways to further develop the concept of destination competitiveness.
Автор: Vanhove Название: Economics Of Tourism Destinations ISBN: 0750666374 ISBN-13(EAN): 9780750666374 Издательство: Elsevier Science Цена: 59890.00 T Наличие на складе: Невозможна поставка. Описание: Provides a guide to the economic aspects of tourism for students and practitioners alike to decipher the methods of measurement of supply, demand, trends and impacts. This title includes international case studies including tourism surveys in the UK and other European countries. It is useful for undergraduates and postgraduate students.
Автор: Saufi Название: Balancing Development and Sustainability in Tourism Destinations ISBN: 9811017166 ISBN-13(EAN): 9789811017162 Издательство: Springer Рейтинг: Цена: 167700.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book contains 35 papers from the Tourism Outlook Conference held in Lombok, Indonesia in July 2015. The book presents comprehensive discussions on sustainability in the tourism industry. It includes research on various constituents of the tourism sector and analyses of each of them from a sustainability standpoint. Case studies that are global in nature are presented to show how sustainable applications can be used and how concerns can be addressed. The book is a response to rapid change in contemporary tourism trends brought about by global economic and social forces such as development pressures, population growth, major resource extraction, industrial fishing, global climate change and steadily rising sea levels. Balancing Development and Sustainability in Tourism Destinations serves as a platform for students and educators, government agency employees, hospitality and tourism industry practitioners, public and private land managers, community development workers, and others interested in identifying practical solutions, charting new directions, and creating opportunities for sustainable tourism development.
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