Advances in Chinese Brand Management, John M. T. Balmer; Weifeng Chen

Автор: CharlesEdouard Boue
Название: China`s management revolution
ISBN: 0230285457 ISBN-13(EAN): 9780230285453
Издательство: Springer
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Цена: 19770.00 T
Наличие на складе: Есть
Описание: As one of the world's largest economies China is facing many unique management challenges in the wake of the financial crisis. The future presents many opportunities for growth and commerce but new management skills must be developed to cope with these issues.

Автор: van de Heetkamp
Название: Origin Management
ISBN: 3642198074 ISBN-13(EAN): 9783642198076
Издательство: Springer
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Цена: 111790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Origin Management describes a holistic approach that allows internationally operating companies to benefit from reduced import duty rates within Free Trade Agreements (FTAs). Through the creation of a single, auditable, and global platform, companies are enabled to successfully claim preferential origin and sustain, review and audit preferential treatment claims. Seeking to provide a comprehensive treatment of origin management for a professional audience, this book outlines the underlying theoretical concepts and legislative frameworks, and presents practical implications and guidelines for a successful origin management program as part of a strategic sourcing initiative. The authors advocate an approach that involves sharing and distributing information and resources throughout the company and the supply chain, resulting in competitive advantages, synergies, and a central information point for all origin associated issues.

Автор: Schroeder Jonathan
Название: From Chinese Brand Culture to Global Brands
ISBN: 1137276347 ISBN-13(EAN): 9781137276346
Издательство: Springer
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Цена: 55890.00 T
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Описание: From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China`s greatest brands are poised for global dominance.

Автор: Poceski, Mario
Название: Introducing chinese religions
ISBN: 0415434068 ISBN-13(EAN): 9780415434065
Издательство: Taylor&Francis
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Цена: 47970.00 T
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Описание: Features a whirlwind tour of the religions of China.

Автор: Batten Jonathan A
Название: Advances in Financial Risk Management
ISBN: 1137025085 ISBN-13(EAN): 9781137025081
Издательство: Springer
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Цена: 111790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The latest research on measuring, managing and pricing financial risk. Three broad perspectives are considered: financial risk in non-financial corporations; in financial intermediaries such as banks; and finally within the context of a portfolio of securities of different credit quality and marketability.

Автор: Zarantonello Lia
Название: Handbook of Brand Management Scales
ISBN: 041574296X ISBN-13(EAN): 9780415742962
Издательство: Taylor&Francis
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Цена: 64300.00 T
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Описание: The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales related to brand management constructs. This book is the first to meet this need.

Автор: Gronroos, Christian
Название: Service management and marketing
ISBN: 0470028629 ISBN-13(EAN): 9780470028629
Издательство: Wiley
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Цена: 47510.00 T
Наличие на складе: Невозможна поставка.
Описание: Examines customer management in service competition and focuses on adopting a service logic in marketing. This book explains how to manage various organizations as a service business. It includes topics such as: service and relationship perspectives; service and relationship quality; and, service management principles.