Marketing for the Developing Company (Rle Marketing), Winkler John

Автор: Kotler Philip
Название: Marketing 4.0: From Products to Customers to the Human Spirit
ISBN: 1119341205 ISBN-13(EAN): 9781119341208
Издательство: Wiley
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Цена: 22170.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.

Автор: Kindra G. S.
Название: Marketing in Developing Countries (Rle Marketing)
ISBN: 1138995649 ISBN-13(EAN): 9781138995642
Издательство: Taylor&Francis
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Цена: 46950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.

Название: E-Marketing in Developed and Developing Countries
ISBN: 1466639547 ISBN-13(EAN): 9781466639546
Издательство: Mare Nostrum (Eurospan)
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Цена: 180180.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. <em>E-Marketing in Developed and Developing Countries: Emerging Practices</em> aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.

Автор: Akk???k
Название: Developing Sustainable Value In Economics, Finance, And Marketing
ISBN: 1466666358 ISBN-13(EAN): 9781466666351
Издательство: Mare Nostrum (Eurospan)
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Цена: 335410.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In an age of rising environmental concerns, it has become necessary for businesses to pay special attention the resources they are consuming and the long-term effects of the products they are creating. These concerns, coupled with the current global economic crisis, demand a solution that includes not only business, but politics, ecology, and culture as well.Developing Sustainable Value in Economics, Finance, and Marketing provides the latest empirical research findings on how sustainable development can work not just for organizations, but for the global economy as a whole. This book is an essential reference source for professionals and researchers in various fields, including economics, finance, and marketing; operations management; communication sciences; sociology; and information technology.

Автор: Eli Avraham; Eran Ketter
Название: Tourism Marketing for Developing Countries
ISBN: 1137342145 ISBN-13(EAN): 9781137342140
Издательство: Springer
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Цена: 102480.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .

Название: Developing a sustainability mindset in management education
ISBN: 1783537272 ISBN-13(EAN): 9781783537273
Издательство: Taylor&Francis
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Цена: 39800.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents the model of the `Sustainability Mindset` to help educators frame curricula to facilitate broad and deep systemic learning among current and future leaders. It is aimed at professors, faculty members, instructors, teaching assistants, researchers and doctoral students.

Название: Developing a Sustainability Mindset in Management Education
ISBN: 1783538171 ISBN-13(EAN): 9781783538171
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents the model of the `Sustainability Mindset` to help educators frame curricula to facilitate broad and deep systemic learning among current and future leaders. It is aimed at professors, faculty members, instructors, teaching assistants, researchers and doctoral students.

Автор: Eric Stewart Harvey
Название: Developing an Integrated Marketing Plan
ISBN: 1634879252 ISBN-13(EAN): 9781634879255
Издательство: Mare Nostrum (Eurospan)
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Цена: 48050.00 T
Наличие на складе: Невозможна поставка.
Описание: A guidebook to the entire process from beginning to end, Developing an Integrated Marketing Plan introduces the fundamentals of integrated marketing communications. It shows students how to put together a creative and effective integrated marketing communications plan that can be used by both marketers and their clients.

Автор: Hakan Hakansson
Название: Rethinking Marketing: Developing a New Understanding of Markets
ISBN: 0470021470 ISBN-13(EAN): 9780470021477
Издательство: Wiley
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Цена: 60140.00 T
Наличие на складе: Невозможна поставка.
Описание: Based on a seminar in Spring 2003 that brought together senior marketing Professors from both Europe and the US.

Название: Developing insights on branding in the b2b context
ISBN: 178756276X ISBN-13(EAN): 9781787562769
Издательство: Emerald
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Цена: 104340.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.

Автор: CHIWESHE & VIGAR-ELLIS
Название: Strategic marketing for social enterprises in developing nations /
ISBN: 1522578595 ISBN-13(EAN): 9781522578598
Издательство: Turpin
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Цена: 180180.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Many governments in developing nations are finding it nearly impossible to address challenges posed to their countries, including poverty, disease, and high levels of youth unemployment. Thus, social entrepreneurs are attempting to address these social challenges through the creation of social enterprises. However, further research is needed as to what social entrepreneurship is and how these enterprises can utilize and formulate marketing strategies. Strategic Marketing for Social Enterprises in Developing Nations provides innovative insights for an in-depth understanding of where marketing and social entrepreneurship interact, providing clarity as to what social entrepreneurship is as an organizational offering, what drives social entrepreneurship, and the formulation of marketing strategies for social enterprises. Highlighting topics such as income generating, marketing management, and media dependency theory, it is designed for managers, entrepreneurial advisors, entrepreneurs, industry professionals, practitioners, researchers, academicians, and students.

Автор: Reza Sisakhti
Название: Success in Selling: Developing a World-Class Sales Ecosystem
ISBN: 1607283212 ISBN-13(EAN): 9781607283218
Издательство: Mare Nostrum (Eurospan)
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Цена: 25870.00 T
Наличие на складе: Невозможна поставка.
Описание: An indispensable reference for assembling a world-class sales force, Success in Selling offers a significant revision of the 2008 ATD World-Class Competency Model. It is a comprehensive sales tool essential for all sales professionals - from those on the front line of selling, to those managing and developing sales talent, to those creating other sales enablement solutions.