Автор: Klaff Oren, Klaff Oren Название: Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal ISBN: 0071752854 ISBN-13(EAN): 9780071752855 Издательство: McGraw-Hill Рейтинг: Цена: 20580.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A venture capitalist and popular radio show host teams up with a New York Times bestselling author to explain how to craft and deliver a winning pitch for any occasion by tapping into the evolutionary power of the human brain
Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
Автор: Richard C. Freed, Joe Romano Название: Writing Winning Business Proposals: Your Guide to Landing the Client, Making the Sale and Persuading the Boss ISBN: 007139687X ISBN-13(EAN): 9780071396875 Издательство: McGraw-Hill Рейтинг: Цена: 16010.00 T Наличие на складе: Невозможна поставка. Описание: The difference between a winning proposal and one that comes in second is only two to five points on a 100-point scale. Designed to narrow that gap, this book supplies all the tools needed to generate consistently successful proposals that elicit new clients and contracts and win over peers and senior management on a new project. The secret is in the authors' systematic, easy-to-understand method currently used to train hundreds of consultants at A.T. Kearney and KPMG Peat Marwick. It shows how to crystallize and develop key proposal messages and themes. And it uses an extensive selection of worksheets to help organize and sequence the key psychological decisions necessary to move the buyer-of the proposed service, product, or idea-from the current situation to the desired outcome. The second edition is a thorough and complete update on the winning concepts popularized in the first edition. Changes include: refinements in the original method resulting from the nearly 10 years of practical experience using this method at A.T. Kearney; new examples and new scenarios reflecting the new business environment; a new chapter on Fees; a new chapter on Collaboration; and two new appendices (on "voice" and presentation of proposals).
Автор: Wooden Название: John wooden on leadership; how to create a winning organization ISBN: 0071453393 ISBN-13(EAN): 9780071453394 Издательство: McGraw-Hill Рейтинг: Цена: 27450.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Offers a look inside the mind and leadership methods of John Wooden. This book outlines the mental, emotional, and physical qualities essential to building a winning organization, and shows you how to develop the skill and confidence.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
