Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal, Klaff Oren, Klaff Oren

Автор: Steel, Jon
Название: Perfect pitch
ISBN: 0471789763 ISBN-13(EAN): 9780471789765
Издательство: Wiley
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Цена: 27450.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In Perfect Pitch, bestselling author Jon Steel shows readers how the principles of advertising research and planning can be applied to the business of presenting and selling ideas. While many books offer tips on persuasion, this is the only book tailored specifically to advertising industry professionals who must sell their ideas or perish.

Автор: Perruchet Marie
Название: One Perfect Pitch: How to Sell Your Idea, Your Product, Your Business or Yourself
ISBN: 0071837590 ISBN-13(EAN): 9780071837590
Издательство: McGraw-Hill
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Цена: 34310.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: You may not realize it right now, but you do have a one-of-a-kind story to tell, one that makes you stand out from everyone else - a unique tale that makes you, your product, or your business unforgettable. In this book, the author will help you discover it, hone it, and present it, so that you get buy-in from colleagues and potential investors.

Автор: Richard C. Freed, Joe Romano
Название: Writing Winning Business Proposals: Your Guide to Landing the Client, Making the Sale and Persuading the Boss
ISBN: 007139687X ISBN-13(EAN): 9780071396875
Издательство: McGraw-Hill
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Цена: 16010.00 T
Наличие на складе: Невозможна поставка.
Описание: The difference between a winning proposal and one that comes in second is only two to five points on a 100-point scale. Designed to narrow that gap, this book supplies all the tools needed to generate consistently successful proposals that elicit new clients and contracts and win over peers and senior management on a new project. The secret is in the authors' systematic, easy-to-understand method currently used to train hundreds of consultants at A.T. Kearney and KPMG Peat Marwick. It shows how to crystallize and develop key proposal messages and themes. And it uses an extensive selection of worksheets to help organize and sequence the key psychological decisions necessary to move the buyer-of the proposed service, product, or idea-from the current situation to the desired outcome. The second edition is a thorough and complete update on the winning concepts popularized in the first edition. Changes include: refinements in the original method resulting from the nearly 10 years of practical experience using this method at A.T. Kearney; new examples and new scenarios reflecting the new business environment; a new chapter on Fees; a new chapter on Collaboration; and two new appendices (on "voice" and presentation of proposals).