Richard C. Freed, Joe Romano Writing Winning Business Proposals: Your Guide to Landing the Client, Making the Sale and Persuading the Boss 9780071396875

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Автор: Richard C. Freed, Joe Romano
Название: Writing Winning Business Proposals: Your Guide to Landing the Client, Making the Sale and Persuading the Boss
Перевод названия: Написание деловых предложений
ISBN: 9780071396875
Издательство: McGraw-Hill
Классификация:

Руководства по написанию и редактированию текстов

Учебные курсы и материалы по преподаванию и изучению языка

Умение писать

Деловое общение и деловые презентации

ISBN-10: 007139687X
Обложка/Формат: Paperback
Страницы: 288
Вес: 0.47 кг.
Дата издания: 01.05.2003
Язык: English
Издание: 2 rev ed
Иллюстрации: Ch.
Размер: 22.89 x 15.27 x 2.21 cm
Читательская аудитория: Professional & vocational
Подзаголовок: Your guide to landing the client, making the sale, and persuading the boss
Рейтинг:
Поставляется из: Англии
Описание: The difference between a winning proposal and one that comes in second is only two to five points on a 100-point scale. Designed to narrow that gap, this book supplies all the tools needed to generate consistently successful proposals that elicit new clients and contracts and win over peers and senior management on a new project. The secret is in the authors systematic, easy-to-understand method currently used to train hundreds of consultants at A.T. Kearney and KPMG Peat Marwick. It shows how to crystallize and develop key proposal messages and themes. And it uses an extensive selection of worksheets to help organize and sequence the key psychological decisions necessary to move the buyer-of the proposed service, product, or idea-from the current situation to the desired outcome. The second edition is a thorough and complete update on the winning concepts popularized in the first edition. Changes include: refinements in the original method resulting from the nearly 10 years of practical experience using this method at A.T. Kearney; new examples and new scenarios reflecting the new business environment; a new chapter on Fees; a new chapter on Collaboration; and two new appendices (on voice and presentation of proposals).
Дополнительное описание: Кол-во стр.: 288
Формат: 222 x 152 x 19
Дата издания: 2003
Страна : USA
Круг читателей: academic, specialist; research, professional
Иллюстрации: Charts
Вес: 940

Writing Winning Business Proposals: Your Guide to Landing the Client, Making the Sale and Persuading the Boss, Richard C. Freed, Joe Romano